At e4m TechManch, Sudhanshu Vats, MD, Pidilite Industries, said marketers need to look beyond technology-led differentiation and focus on building enduring bran...
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Sudhanshu Vats, MD of Pidilite, emphasizes the importance of trust in differentiating brands in a digital-first world. He discusses how companies must adapt to the evolving market landscape where digital presence is essential but not sufficient for success.
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Digital Presence as a Standard
Digital is now 'table stakes'; differentiation lies in trust: Pidilite MD Sudhan...
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Digital Presence as a Standard
In today's market, having a digital presence is considered a basic requirement for companies.
Trust as a Differentiator
Brands that build trust with consumers are more likely to stand out in a competitive landscape.
Evolving Market Expectations
Consumers increasingly expect brands to engage authentically and transparently.
Leadership in Digital Age
Effective leadership now requires a focus on both digital strategy and consumer trust.
Importance of Adaptability
Companies must continuously adapt their strategies to meet changing consumer expectations.
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Digital is now 'table stakes'; differentiation lies in trust: Pidilite MD Sudhanshu Vats
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Sudhanshu Vats, MD of Pidilite, emphasizes the importance of trust in differentiating brands in a digital-first world. He discusses how companies must adapt to the evolving market landscape where digital presence is essential but not sufficient for success.
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