Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

Venkatesan, CEO - Special Projects, Pidilite Industries delivered the Valedictory Address at the 11th edition of Pitch CMO Summit in Mumbai

exchange4media Staff Mar 8, 2019 8:15 AM

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar May 9, 2018 8:54 AM

Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM

TVC aims at highlighting the importance of 5-point waterproofing

exchange4media Staff Feb 24, 2018 8:57 AM

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his book ‘The Catalyst.’

exchange4media Staff Feb 21, 2018 8:53 AM

Mumbai's Corcoise Films has been shortlisted in two categories for its work done for Ogilvy & Mather's client Pidilite Industries' 'Fevicol Dahi Handi' campaign

exchange4media Staff Jun 25, 2016 1:10 PM

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Candid executed a campaign for Pidilite that saw a wedding take place between cement and Dr Fixit Pidiproof LW+ to highlight the bond between the two

exchange4media Staff Mar 23, 2012 8:41 AM