pidilite-industries
Pidilite 60th Birthday

Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

Chandramouli venkatesan

Venkatesan, CEO - Special Projects, Pidilite Industries delivered the Valedictory Address at the 11th edition of Pitch CMO Summit in Mumbai

exchange4media Staff Mar 8, 2019 8:15 AM

Pitch CMO Summit 19

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

vivek sharma

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

Dabral, Group Chief Creative Officer & Vice Chairman at Ogilvy India, spoke about the importance of humour in advertising

Naziya Alvi Rahman Jun 22, 2018 8:43 AM

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar May 9, 2018 8:54 AM

Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM

TVC aims at highlighting the importance of 5-point waterproofing

exchange4media Staff Feb 24, 2018 8:57 AM

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his book ‘The Catalyst.’

exchange4media Staff Feb 21, 2018 8:53 AM

Cannes 2016: India gets 5 entries shortlisted in Film Craft Lions

Mumbai's Corcoise Films has been shortlisted in two categories for its work done for Ogilvy & Mather's client Pidilite Industries' 'Fevicol Dahi Handi' campaign

exchange4media Staff Jun 25, 2016 1:10 PM

Fevikwik launches ‘Broken Heart’ spot to broaden brand positioning

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

Good ratings give added push to Fevicol association with Pro Kabaddi League

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Decoding what clients expect from their agencies

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Focus on adding brand value in 2013: Industry experts

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Candid Marketing organises a wedding for Pidilite

Candid executed a campaign for Pidilite that saw a wedding take place between cement and Dr Fixit Pidiproof LW+ to highlight the bond between the two

exchange4media Staff Mar 23, 2012 8:41 AM