Radio Mantra 91.9FM has opened entries for the RJ hunt in Jalandhar. For the very first time any radio operator has taken this initiative, which is a perfect platform for those who are interested in a career as a Radio Jockey and have a gift of gab to prove their mettle.
Radio music station 94.3 Radio One, announced the launch of its landmark offering ‘OneDelhi, One Music’, aimed at providing listeners the chance to experience music across all genres and beyond the film music genre, on one unique platform. After the phenomenal success of Delhi’s favorite on-air properties ‘Play Your Music Day’, listeners can now gear up to turn up their senses with this musical masterpiece.
Following a multi-agency pitch, telecom solutions provider Huawei Telecommunications (India) Co Pvt Ltd has appointed Mudra Communications as its creative partner. The pitch was reportedly called in June 2010 and the agencies in the fray included Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra, among others.
Mediaedge:cia (MEC) has developed a next generation blueprint media practice for businesses, called ‘Are you in control enough to let go?’. This downloadable, step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world.
Hygrevar Home and Hearth Ltd, a leading real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the account. No formal pitch preceded this win. The business is expected to be worth around Rs 7-8 crore, according to industry sources.
The RAM data for Week 31 shows Radio Mirchi continuing its lead in the Kolkata market in the morning slot between 7 am and 11 am. The FM station had a 21.7 per cent market share. Placed second was Big FM, which secured a market share of 20.9 per cent, while Friends FM followed with a market share of 12.3 per cent.
Violence in J&K has impacted not just the common man and disrupted normal life, but has also badly hit the local media industry. The Kashmir Press Association, in a meeting held in Srinagar on August 15, 2010, demanded an intervention by all national and state media associations to raise the concerns of the Kashmir press at the national level and help Kashmir-based editors, journalists, photo journalists and videographers.
Emami Biotech Ltd, part of Rs 3,000-crore diversified Emami Group of Companies, has announced the launch of its edible oil brand, Healthy and Tasty, in Chennai. This is the Group’s first foray into the food & beverages segment. Emami plans to spend Rs 15 crore in the Tamil Nadu market alone over the next three years on communication and marketing activities.
In a statement issued on August 18, 2010, New Delhi Television Ltd clarified to the BSE that “Negotiations are currently underway for a strategic alliance in the lifestyle business. The proposed alliance is only at the stage of discussions”. NDTV’s clarification is in reaction to a news item that had appeared in a leading financial daily titled ‘NDTV gains 18% on talks of stake sale in lifestyle arm’.
PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.
Roughly a month back, media professionals had predicted that Mastiii had the potential to overtake 9XM. Now, as per the latest TAM figures, the music and entertainment channel from Sri Adhikari Brothers has overtaken the more established players to take the top position in just six weeks of its launch. What has worked for Mastii? Markand Adhikari and media planners share with exchange4media.
The most significant change that has taken place is growing importance of technology. Mobile revolution has further been revolutionised with convergence of technology and itself has become a medium of advertising. New media tools, production equipment and machinery, new age thinking, youth with great aspirations and gumption, countless TV channels, etc. That things have changed would be putting it mildly; the most appropriate word would be ‘revolutionised’.