Dainik Bhaskar Group pays tribute to PSUs in ‘Ardhshatak - Eek Itihaas’

Dainik Bhaskar Group has released a coffee table book titled ‘Ardhshatak - Eek Itihaas -A tribute to Indian Public Sector’. This book covers the turning points in the history of PSUs in India with deep insights on their journey and their contribution to nation.

e4m by exchange4media Staff
Updated: Aug 20, 2010 9:12 AM
Dainik Bhaskar Group pays tribute to PSUs in ‘Ardhshatak - Eek Itihaas’

Dainik Bhaskar Group has released a coffee table book titled ‘Ardhshatak - Eek Itihaas -A tribute to Indian Public Sector’. This book covers the turning points in the history of PSUs in India with deep insights on their journey and their contribution to nation.

The book was unveiled by Union Minister of Steel Virbhadra Singh. Speaking at the launch, Singh said, “It is heartening to note that Dainik Bhaskar Group, keeping its rich tradition of coming out with new innovative things, is bringing the much awaited and specialised coffee table book on India’s public sector companies and their achievements. The most important aspect is that the content of this coffee table tries to examine the ‘turning point’ in lifecycle of the PSUs for many years in the past.”

Addressing the gathering, Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group, said, “In our more than 52 years of existence, we realised the importance of our tipping point and wanted to document the story of some of the leading nation builders too. This coffee table book is an anthology of some of the major public sector undertakings that form the backbone of India’s infrastructure. I hope this book will act as an inspiration for the corporate world as well as individual entities to raise their bar to reach the heights of excellence and succeed in their endeavours.”

A panel, which included eminent people from the PSUs, discussed the role of Indian PSUs in building of the nation. The discussion was moderated by Yatish K Rajawat, Managing Editor, Dainik Bhaskar Group and Editor-in-Chief, Business Bhaskar. Informing the gathering, Rajawat said, “We are not going to stop this discussion here. We’ll continue this through our publications.”

Speaking on the thought process behind the launch of the coffee table book, Jaideep Dhagat, Senior General Manager and Business Head, National Government Vertical, Dainik Bhaskar Group, said, “This is the pioneering initiative for PSUs of India. PSUs have always been the backbone of Indian growth and economy, but have always been neglected by the media; rather they have become target of most of the media houses. Private sector companies are usually highlighted all the time, but our national pride PSUs are hardly being praised for their contribution towards the building of this nation. We at Dainik Bhaskar Group have decided to pay our tribute in various innovative ways.”

Dhagat further said, “Dainik Bhaskar Group is the first media house to take the responsibility to tell the people about the importance and contributions of Indian PSUs. We have also recently announced the second edition of India Pride Awards, which is to be held on September 13, which will felicitate the Indian PSUs for their contribution towards the nation. The entry procedure of the same is currently on. The entire concept of launching a coffee table book and organising India Pride Awards to recognise the excellence of PSUs is the thought process of the National Government Vertical of Dainik Bhaskar Group.”

The limited edition coffee table book is priced at Rs 1,499.

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