Hungama Digital Media, one of South Asia’s largest digital entertainment companies, in association with Dharma Productions and Fox Star Studios, has launched a digital promotion campaign for the SRK-starrer ‘My Name Is Khan’ (MNIK). The campaign includes a series of interactive and engaging initiatives based on the film’s concept, which are available on PC and mobile. ‘My Name Is Khan’ is directed by filmmaker Karan Johar after a four-year hiatus.
IndusInd Bank has rolled out a series of three ads as part of its new campaign, which broke on February 26, 2010. Conceived by RK Swamy BBDO Delhi, the campaign uses subtle humour to highlight IndusInd Bank’s world-class services designed to make banking a hassle-free and pleasurable experience.
It is learnt from sources close to the development that ING Vysya Life Insurance (ING Life) is reviewing its creative duties. The size of the business could not be ascertained, though an earlier news report on ING Life puts the size to be approximately Rs 20 crore. Currently, the creative duties are being handled by Rediffusion Y&R.
Slice has seen powerful consumer momentum post its re-launch two years back, creating disruptive excitement in the mango juice drinks category. Continuing with its concept of ‘Aamsutra’, which celebrates mango indulgence, PepsiCo has rolled out a new TVC, which went on air on February 26, 2010.
Sahara Samay, the Hindi news channel from Sahara India Pariwar, has donned a new identity as Samay Mumbai. While the name ‘Sahara’ has been dropped, the Sahara logo continues to be a part of the channel’s identity. The channel has also introduced 22 new shows and aims to become the first one-stop Mumbai centric city channel.
The Global Business Media Forum, in its final day, focussed on new horizons in business media. Each of the sessions gave a refreshing perspective of the existing business principles in the business media sector. The concluding day also saw an interesting Q&A session between Dr Pramath Raj Sinha and Vanita Kohli-Khandekar.
The concluding day of the Global Business Media Forum saw the spotlight on topics such as ‘Corporate Media’ and ‘Events and Exhibitions: The power of face to face – best practices’. Most of the industry experts present agreed that corporate publication was an appropriate tool for successful communication in times of crisis.
The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.
Radio City has announced the elevation of Ashit Kukian to COO and President – Ad Sales. Besides Kukian, there have been some other senior level elevations – Anil Dimri has been elevated to CTO and Senior EVP, Sagorika Kantharia is now EVP & Head – HR, while Reshma Khalid has been elevated to CFO & VP, and Rachna Kanwar to VP - Digital Media & New Business.
N Mahalakshmi, who has been with the Outlook Group since September 2007 in her capacity as Editor of Outlook Profit, has also taken over additional charge as Editor of Outlook Business. She will take forward the brand philosophy created by Anand M, the outgoing Editor of the magazine.
The first edition of India Digital Media Awards 2010, organised by the exchange4media Group, will be held on March 11 in Mumbai. The 19-member jury will be chaired by Mahendra Swarup of Smile Interactive Technologies Group. The judging will be conducted online and by way of jury meetings in Mumbai and Delhi. The deadline for receiving entries has been extended to 2 pm on Tuesday, March 2, 2010.
Industry honchos have largely reacted positively to the Union Budget 2010, presented by Finance Minister Pranab Mukherjee on February 26, 2010. Most have the termed the Budget as progressive and balanced. Exchange4media brings the Budget reactions of a cross-section of industry honchos like Tarun Katial, MK Anand, Ambrish Bakaya, and Siddharth Shankar. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=8&News_id=37356&Tag=2681 target= _blank><font color=red><b>Flashed Yesterday:</font> Budget Impact: A mixed offering for media and entertainment sector – E&Y’s Rakesh Jariwala</b></a>
Presenting the Union Budget for 2010-11, Finance Minister Pranab Mukerjee said that news agencies, which fulfilled certain criteria, were to be exempted from payment of service tax. Moreover, concessional customs duty of 5 per cent has been given to cable TV operators for importing equipment.