JWT has recently launched AnxietyIndex.com, an interactive site to help brands understand and navigate today’s consumer anxiety. With daily content updates and major research and trend reports added frequently, the site is intended as a place to discover and discuss how brands and consumers are responding to and coping with the current global recession. And with contributions from around JWT’s global network – from Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town – AnxietyIndex.com offers a truly geographically diverse perspective.
Big FM Delhi has announced the appointment of Ashwin Padmanabhan as its Station Director. With over 13 years of rich experience in various industries, Padmanabhan will be spearheading the Delhi operations of Big FM. Prior to this role, Padmanabhan, who has been with the company since its inception, was Cluster Director – Andhra Pradesh, where he was instrumental in taking the stations to an all new height.
Despite the rise in temperatures, mango season is still some time away. However, the mango drink brands are planning much ahead. Be it Coca-Cola (Maaza), Pepsi (Slice), Dabur (Real Mango juice), or Parle Agro (Frootie), the brands are already unveiling their communication and marketing campaigns.
Matrimonial websites are increasingly looking to tap platforms other than the Internet in a bid to increase reach. With the growing penetration of mobile network in the country, major matrimonial sites are entering into strategic pacts with mobile service providers to increase reach.
“Our entire business is based on collaboration. The activity and the effect on businesses and clients would be much more powerful working with somebody who is actually local, well-established, and has a successful business. So, the collaboration route will be much better than opening a very small office with a few people,” say Simon Dixon and Aporva Baxi, Founders & Directors of DixonBaxi.
The jury panel for the 6th Mirchi KAAN Awards was announced on February 26, which comprises many from the creative field. The last date for receiving entries for the 6th Mirchi KAAN Awards is February 28, 2009. All radio spots aired between January 1, 2008 and December 31, 2008, are eligible to take part.
International SOS Services has appointed Vikas Kuthiala as Group General Manager, Global Cross Border Business Development. Prior to this new role, Kuthiala was CEO for their India business operations. He brings 25 years’ experience in India and overseas in consumer product and business solutions selling in the medical and security assistance services for international business organisations. Kuthiala has served in a number of senior positions in international business organisations like Britannia, Pepsi, Reckitt Benckiser and Allied Domecq Plc prior to joining International SOS in November 2000.
Levi Strauss & Co (LS&CO) has appointed Aaron Boey as President of its Asia Pacific Division based in Singapore. In this role, Boey leads the company’s operations in Asia Pacific and Southern Africa. The country managers of the local subsidiaries as well as the regional brand and functional heads report to him. As a member of the company’s worldwide leadership team, which sets the company’s global strategic direction, Boey reports directly to the President and Chief Executive Officer of LS&CO based in San Francisco, California. Prior to this appointment, Boey had served as interim leader of the Asia Pacific Division since October 2008.