The average ratings for all the eight days played in the IPL Season 2 are out and they show a mere 4.61 TRPs. While the numbers may be low and perhaps in line with expectations, it is widely believed at as the tournament progresses, there would be more surprises rating wise and the teams’ performance as well.
Gowri Satyamoorthy Kapre has put in her papers as National Marketing Head at Fever FM. She is reportedly moving to Hindustan. Neeraj Chaturvedi, Station Head Delhi, is taking over the mantle of National Marketing Head. He will also continue in his current role of Delhi Station Head.
R Seshadri, Managing Director, Anugrah Madison Advertising Pvt Ltd, has been re-elected the President of Advertising Club Madras for the year 2009-10. Seshadri has held several positions at the Club over the years, including that of Secretary, before he was elected the 37th President of the Club last year.
P Subramanian has joined O&M as Head of Client Servicing. He moves from Interface Communications Chennai, where he was Branch Manager since May 2006. Confirming his move, Subramanian said, “I have joined O&M and will be reporting to Prakash Dharmarajan, President – Advertising, O&M Chennai.”
NBA had taken serious note of the breach in guidelines set by it by media entities IBN7, The Times of India, Mail Today and Asian Age at an emergency meeting on April 25, 2009. However, despite the assurance of action against these media entities, such steps are yet to be taken by the Association.
FMCG company CavinKare has assigned the Rs 18-crore creative business for its brand Spinz to a new agency that it didn’t want to name. Industry sources close to the development have said that the new agency is Mudra. Rubicom is the incumbent agency. Actress Genelia D’souza has been appointed the brand ambassador for Spinz.
As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front. Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media.