Date-wise News
Shampoos/ conditioners advertising in print jumps 90 pc during 2009: AdEx Analysis

Shampoos/ conditioners advertising in print grew 90 per cent during 2009 over 2008. HUL advertised the maximum for shampoo/ conditioner brands in print during 2009. Vivel Ultra Pro Anti-Dandruff Shampoo gathered maximum share of all the new shampoo/ conditioner brands advertised in print during this period.

exchange4media Staff Apr 26, 2010 9:41 AM

Next Gen Publishing launches ‘PowerWatch India’ magazine

Next Gen Publishing Ltd, a leading publisher of special interest magazines, has announced the launch of their new magazine ‘PowerWatch India’. ‘PowerWatch India’, a B2B magazine aimed at the power sector, is being positioned as an industry player in itself, catalysing progress in India’s energy sector at every step of the sector’s growth.

exchange4media Staff Apr 26, 2010 9:41 AM

GenNext Media Magnate: Vishal Purohit – Keeping it simple

‘Be patient, calm and focused at work, keep the passion alive and the results will follow’, is what Vishal Purohit, Senior Manager – Brand Marketing and Communications, Tata Teleservices, firmly believes in and leads his team with the mantra. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

exchange4media Staff Apr 26, 2010 9:40 AM

Ad Review: Ignite Mudra ups the cool quotient for DermiCool

The heat is on and how. With the summers here, prickly heat talcs are on advertising overdrive. Recently Emami’s Boroplus Ice prickly heat powder unveiled its ‘All izz well’ ad. Now the original ‘thanda-thanda’ powder DermiCool has come up with a new campaign that shows how to ‘Stay cool’ and ‘Think cool’.

Tasneem Limbdiwala Apr 26, 2010 9:39 AM

Mohit Choudhary elevated to GM - Sales, North, SABMiller India

After a successful stint as Head-Trade Marketing for Central Region at SABMiller India, Mohit Choudhary has been promoted to the position of General Manager - Sales, North.

exchange4media Staff Apr 26, 2010 9:38 AM

P Subramanian elected President of Advertising Club Madras

P Subramanian, Director – Client Servicing, Ogilvy & Mather Chennai, has been elected the President of Advertising Club Madras for the year 2010-11 at the Club’s AGM held on April 23. The office bearers and executive committee members elected include: Seshadri Iyer, Karthic Moorthy, S Sadhasivan, and KR Skandraaj.

exchange4media Chennai Bureau Apr 26, 2010 9:36 AM

Noorings: Being Arnab Goswami

Editors, anchors and news channels per se, are perfect subject for any conversation. Whether it is monologues of sorts on platforms like Twitter or dialogues and conversations in boardrooms and dining rooms – everyone has a view on our national news broadcasters. And it is near impossible that Times Now, or rather Arnab Goswami, is not a part of those conversations. As is true of most big stories, there is prize and problem of being Arnab Goswami.

Noor Fathima Warsia Apr 26, 2010 9:36 AM

Dr Sanjaya Baru, Tarun Tejpal among key speakers at Hong Kong International Media Conference

The International Media Conference on ‘Reporting New Realities in Asia and the Pacific’ got underway in Hong Kong on April 25. The Conference this year sees a fair representation of Indian journalists, including Dr Sanjaya Baru of Business Standard, Tehelka’s Tarun Tejpal, Anurag Batra of exchange4media Group The Hindu Business Line’s Pratim Ranjan Bose, and Naveen Garewal of The Tribune.

exchange4media Staff Apr 26, 2010 9:35 AM

UltraTech Cement scouts for creative partner

UltraTech Cement, part of the Aditya Birla Group, has called for a creative pitch that has seen the participation of agencies such as Lowe Lintas, McCann Erickson, JWT and Mudra, among others. Interface Advertising is the incumbent agency.

Pallavi Goorha Kashyup Apr 26, 2010 9:34 AM

IPL3 comes to an end, meets expectations but, season four to have its own challenges

Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL.

Robin Thomas Apr 26, 2010 9:33 AM

<b>Shobha Vasudevan</b>, Manager-Marcom & PR, Canon India

As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see public relations being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation.

exchange4media Staff Apr 26, 2010 12:00 AM