Shampoos/ conditioners advertising in print grew 90 per cent during 2009 over 2008. HUL advertised the maximum for shampoo/ conditioner brands in print during 2009. Vivel Ultra Pro Anti-Dandruff Shampoo gathered maximum share of all the new shampoo/ conditioner brands advertised in print during this period.
Next Gen Publishing Ltd, a leading publisher of special interest magazines, has announced the launch of their new magazine ‘PowerWatch India’. ‘PowerWatch India’, a B2B magazine aimed at the power sector, is being positioned as an industry player in itself, catalysing progress in India’s energy sector at every step of the sector’s growth.
‘Be patient, calm and focused at work, keep the passion alive and the results will follow’, is what Vishal Purohit, Senior Manager – Brand Marketing and Communications, Tata Teleservices, firmly believes in and leads his team with the mantra. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The heat is on and how. With the summers here, prickly heat talcs are on advertising overdrive. Recently Emami’s Boroplus Ice prickly heat powder unveiled its ‘All izz well’ ad. Now the original ‘thanda-thanda’ powder DermiCool has come up with a new campaign that shows how to ‘Stay cool’ and ‘Think cool’.
P Subramanian, Director – Client Servicing, Ogilvy & Mather Chennai, has been elected the President of Advertising Club Madras for the year 2010-11 at the Club’s AGM held on April 23. The office bearers and executive committee members elected include: Seshadri Iyer, Karthic Moorthy, S Sadhasivan, and KR Skandraaj.
Editors, anchors and news channels per se, are perfect subject for any conversation. Whether it is monologues of sorts on platforms like Twitter or dialogues and conversations in boardrooms and dining rooms – everyone has a view on our national news broadcasters. And it is near impossible that Times Now, or rather Arnab Goswami, is not a part of those conversations. As is true of most big stories, there is prize and problem of being Arnab Goswami.
The International Media Conference on ‘Reporting New Realities in Asia and the Pacific’ got underway in Hong Kong on April 25. The Conference this year sees a fair representation of Indian journalists, including Dr Sanjaya Baru of Business Standard, Tehelka’s Tarun Tejpal, Anurag Batra of exchange4media Group The Hindu Business Line’s Pratim Ranjan Bose, and Naveen Garewal of The Tribune.
Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL.
As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see public relations being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation.