Burrp.com, an online lifestyle guide, has announced its tie-up with one of the leading global events service Eventful.com, for local event-related content. Eventful has over six million event listings worldwide. The content from Burrp.com will allow latest Indian events for Eventful, which aims to further enhance the company’s presence in India as well as add to its growing database of events.
Cadbury recently relaunched its brand variant Perk with a TVC that was targeted at the youth and along with that has also gone online with their website www.takeitlightly.com. The idea for this campaign arose from the question – how best to reach the target group. This gave birth to an idea that took the campaign directly to where the youth was present, in places where the message would be relevant and contextual.
Intex Technologies (India) Ltd, an IT hardware, mobile phone and electronics company, has appointed BEI Confluence as its creative partner following a multi-agency pitch. BEI Confluence will handle all business segments of Intex Technologies – computer peripherals, mobile phones, PC, consumer electronics, etc., spread across 26 product groups and more than 300 SKUs.
After television and radio, TAM Media Research is now looking at extending its measurement line of services in the sports arena. TAM Media Research has launched TAM Sports with an aim of providing accountability for advertisers, TV Broadcasters and Sports Associations with the attempt to provide better Return on Investments (ROI).
Colors has bridged the last few GRPs to overtake Star Plus this week. It is for the first time in nearly nine years that any Hindi general entertainment channel is overtaking Star Plus on all-day GRP level. This week’s TAM Media Research data shows Colors to be at 292 GRPs, while Star Plus is at 267 GRPs. Zee TV is in the third slot with 236 GRPs.
The sixth Mirchi Kaan Awards has received around 750 entries across 15 categories, which is more or less the same as last year’s numbers. The Mirchi Kaan Awards 2009 will be presented in Mumbai on May 8, 2009. According to the jury, the quality of radio advertising has also remained the same as last year.
Zenga Entertainment has signed on as the exclusive mobile partner for DLF Indian Premier League (IPL) T20 for five years, starting 2009. Zenga is using the IPL platform to open up the mobile users to the full potential and new opportunities that the medium presents for advertisers. Zenga has partnered with Matrix for monetising this initiative.
India’s biggest media entity is all set to declare a loss for the first time in its long and illustrious history. It was unthinkable till even a year ago that the group which had established the media multiplier theorem could be on skid row. So, why have things come to such a sorry pass? Veteran journalist <b>Sandeep Bamzai</b> analyses.
The last piece of business from the Aditya Birla Group (ABG) – telecom player Idea Cellular – has also moved to Mindshare India. This marks the completion of ABG’s AoR consolidation with one agency, a process that had begun in May 2008. Even though ABG had moved all its businesses to Mindshare last year, Idea was still under the custodianship of Lintas Media Group.
The gloves are off. Colors overtaking Star Plus this week – the first time the latter has lost the No. 1 slot in nine years – has created quite a flutter. However, STAR India CEO Uday Shankar remains unperturbed as he says in an exclusive conversation with exchange4media that one week does not make a difference. Shankar is of the opinion that the genre itself is evolving and there are other larger changes that would be of more significance in time to come.