Date-wise News
IPL2 receives average ratings of 4.61 for all eight days played so far

The television ratings for Season 2 of the Indian Premier League (IPL) for all eight days – April 18-25, released by TAM Media Research show an average rating of 4.61 TRPs.

Robin Thomas Apr 29, 2009 7:38 PM

Strategy breaks during IPL open more opportunities for clients

IPL2 has introduced strategy breaks after every 10 overs, which last for seven and a half minutes, and has sparked debate among the IPL players and BCCI over creating distraction among viewers. But will these breaks really lead to losing viewership? exchange4media finds out.

Robin Thomas Apr 29, 2009 8:36 AM

Yash Khanna quits STAR India

STAR India’s EVP Corporate Communication Yash Khanna put in his papers after a 17-year stint. It is understood that Khanna would be exploring the entrepreneurial route from here. Also, it is not known whether STAR India would be announcing a replacement for this position.

exchange4media Staff Apr 29, 2009 8:17 AM

Chris ‘Ludacris’ Bridges to present The One Club’s first-ever Green Pencil Award

Mary Warlick, CEO, The One Club, has announced the Club’s first-ever Green Pencil Award, which will be presented at the 34th Annual One Show on May 6, 2009. The Green Pencil Award seeks to honour excellence in the field of environmentally conscious advertising.

exchange4media Mumbai Bureau Apr 29, 2009 8:16 AM

brand-comm’s R Sridhar throws a ‘Googly’

Ramanujam Sridhar, CEO, brand-comm, is ready with his next book – ‘Googly - Insights on branding on Indian turf’ – which is set to hit stores by May-end. The book is a sequel to his first book, titled ‘One land, one billion minds’, which brings to fore the facets of Indian advertising.

Tuhina Anand Apr 29, 2009 8:15 AM

Yet another round of lay-offs at NDTV

The news is not a very good one at NDTV. After effecting a 20 per cent pay cut for its top management and freezing hirings, NDTV is downsizing its staff. This is the fourth round of lay-offs in the group.

exchange4media Staff Apr 29, 2009 8:15 AM

Bucking slowdown trends, Leo Burnett keen on strategic acquisitions in India

India has been seeing several top international honchos visiting in quick succession. The latest visitors include Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide and Jarek Ziebinski, President, APAC, Leo Burnett. The two top honchos are upbeat about India and share with exchange4media Leo Burnett’s plans and focus areas.

Tasneem Limbdiwala Apr 29, 2009 8:14 AM

Emami earmarks Rs 70-cr ad budget; eyes Rs 300 cr sales

Emami, the Rs 700-crore FMCG major, is targeting Rs 300 crore sales from its summer care brands. Emami, which owns brands such as Boroplus and Navratna, has declared a 25 per cent growth in FY09. Emami will also invest Rs 60-70 crore on advertising and promotions for its brands.

exchange4media Chennai Bureau Apr 29, 2009 8:12 AM

ESS hikes ad rates for ICC World T20 by 50pc, but all depends on India’s performance

ESPN-STAR Sports (ESS) has hiked its T20 World Cup ad rates by 50 per cent, charging over Rs 5 lakh for a 10-second spot. The broadcaster is expecting over Rs 240 crore revenue from the T20 World Cup this year. exchange4media speaks to a few media planners to find out if the T20 World Cup would witness similar ratings of 2007.

Robin Thomas Apr 29, 2009 8:11 AM