IPL2 has introduced strategy breaks after every 10 overs, which last for seven and a half minutes, and has sparked debate among the IPL players and BCCI over creating distraction among viewers. But will these breaks really lead to losing viewership? exchange4media finds out.
STAR India’s EVP Corporate Communication Yash Khanna put in his papers after a 17-year stint. It is understood that Khanna would be exploring the entrepreneurial route from here. Also, it is not known whether STAR India would be announcing a replacement for this position.
Mary Warlick, CEO, The One Club, has announced the Club’s first-ever Green Pencil Award, which will be presented at the 34th Annual One Show on May 6, 2009. The Green Pencil Award seeks to honour excellence in the field of environmentally conscious advertising.
Ramanujam Sridhar, CEO, brand-comm, is ready with his next book – ‘Googly - Insights on branding on Indian turf’ – which is set to hit stores by May-end. The book is a sequel to his first book, titled ‘One land, one billion minds’, which brings to fore the facets of Indian advertising.
India has been seeing several top international honchos visiting in quick succession. The latest visitors include Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide and Jarek Ziebinski, President, APAC, Leo Burnett. The two top honchos are upbeat about India and share with exchange4media Leo Burnett’s plans and focus areas.
Emami, the Rs 700-crore FMCG major, is targeting Rs 300 crore sales from its summer care brands. Emami, which owns brands such as Boroplus and Navratna, has declared a 25 per cent growth in FY09. Emami will also invest Rs 60-70 crore on advertising and promotions for its brands.
ESPN-STAR Sports (ESS) has hiked its T20 World Cup ad rates by 50 per cent, charging over Rs 5 lakh for a 10-second spot. The broadcaster is expecting over Rs 240 crore revenue from the T20 World Cup this year. exchange4media speaks to a few media planners to find out if the T20 World Cup would witness similar ratings of 2007.