Date-wise News
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Following the decision of Sanjoy Narayan to move out, the India Today Group on Thursday announced the new editorial leadership for Business Today.

exchange4media Staff Jul 24, 2008 6:13 PM

Sledgehammer Communications launches ‘Marketing’ magazine in Malaysia

Sledgehammer Communications (M) Sdn Bnd has launched its second magazine, a new business title called ‘Marketing’, for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

exchange4media Staff Jul 24, 2008 8:47 AM

MQ Networks inks strategic pact with IndiaTales

MQ Networks, a specialist media marketing and sales company headquartered at Bangalore, has signed an MOU with IndiaTales for providing exclusive solutions related to production, events, marketing, distribution, ad shoots, floats, etc., on an all India basis.

exchange4media Bangalore Bureau Jul 24, 2008 8:46 AM

Isaiaruvi TV to telecast Tamil Music Awards 2008 on July 25-26

Isaiaruvi, the music channel from Kalaignar TV, will telecast the first ever Tamil Music Awards ceremony in two special two-hour episodes on July 25-26 at 8 pm. The Tamil Music Awards 2008, organised by Social Media in association with Isaiaruvi, were held in Chennai on July 5.

exchange4media Chennai Bureau Jul 24, 2008 8:45 AM

Makaan.com seeks to strengthen base; unveils new viral campaign

Real estate portal Makaan.com has embarked on a viral campaign featuring some well-known characters. There is ‘Makaan’ Choudhary (based on the lovable Chacha Choudhary), who solves various problems in a jiffy. The viral has been conceptualised in-house by Puneet Goyal, Brand Manager, Makaan.com, and is being promoted through social networking sites, blogs and internally.

exchange4media Staff Jul 24, 2008 8:44 AM

Big FM Kolkata extends Mojar Adda concept with a new contest

Big FM Kolkata has introduced the ‘Mojar Adda’ format, which would have shows and activities around the concept of ‘adda’ that would include both on-air and on-ground activities. As part of these activities, the FM station has kicked off the Para Addabaj contest to further strengthen its local connect.

exchange4media Kolkata Bureau Jul 24, 2008 8:43 AM

‘City Plus’s 11th edition to hit Bangalore newsstands on July 27

‘City Plus’ from Jagran Prakashan Ltd is set to launch its 11th edition from Jayanagar in Bangalore on July 27. This will be the paper’s 3rd edition from Bangalore, where it is already available in Indiranagar and Koramangala areas. ‘City Plus’ is a weekly English tabloid and is already present in Delhi, Gurgaon, Faridabad, Noida, and Ghaziabad.

exchange4media Staff Jul 24, 2008 8:42 AM

Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

WPP has announced that Miles Young, Chairman of Ogilvy & Mather Worldwide Asia, has been named as Global CEO of The Ogilvy Group, succeeding Shelly Lazarus who has led the company for 11 years. Lazarus would remain Chairman of The Ogilvy Group. The changes are effective January 1, 2009. Young’s successor for APAC would be Tim Isaac. Simultaneously, Paul Heath has been designated to the new post of CEO.

exchange4media Mumbai Bureau Jul 24, 2008 8:41 AM

Now, Tata Sky, too, launches matrimonial service in association with BharatMatrimony

Tata Sky Ltd has joined hands with Bharatmatrimony.com to launch it matrimonial service, Actve Matrimony. The development comes a day after rival DishTV announced the launch of its ‘Shaadi Active’ service in association with Shaadi.com. ActveTM Matrimony would feature 1,000 new matrimonial listings every week.

exchange4media Staff Jul 24, 2008 8:40 AM

CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai

CNBC-TV18, which is celebrating the seventh successful year of its award winning show ‘Storyboard’, has embarked on StoryRoad, an on-ground event to engage with India’s marketing and advertising community. The first StoryRoad event was held in Delhi on June 27. Mumbai played host to the event on July 23 and saw enthusiastic participation from the industry.

exchange4media Mumbai Bureau Jul 24, 2008 8:37 AM

Admart.Asia launches website providing free classified advertising for Asia

Admart.Asia has officially launched its website Admart.Asia that seeks to provide the Asian community with an independent forum to place advertisements, including items for sale, community notices, public events, employment opportunities, public services, real estate and accommodation, night life, dining, and entertainment services.

exchange4media Staff Jul 24, 2008 8:35 AM

Synovate India brings in Mick Gordon as Managing Director for India

Synovate India, the market research arm of Aegis Group Plc, has appointed Mick Gordon as Managing Director for India. Gordon is currently Head of Business Services for Synovate in the UK and will assume his new role from September 2008.

exchange4media Staff Jul 24, 2008 8:34 AM

Ten Sports signs major syndication deals for India-Lanka series

Ten Sports has syndicated the cable, satellite and terrestrial rights in the UK for India’s cricket tour of Sri Lanka to Zee International. India starts their tour of Lanka from July 23, 2008, which features three Test matches and five ODIs.

exchange4media Staff Jul 24, 2008 8:33 AM

IndustrySpeak: FM radio stations high on CSR, but does it help?

With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. Various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.

Robin Thomas Jul 24, 2008 8:32 AM

Laqshya Media, Times OOH, TDI Intl, P-Corp, ETA in race for ad rights of Kochi & Coimbatore airports

Battle lines are drawn in the bid for outdoors advertising rights at the domestic and international terminals at Kochi and Coimbatore airports. Five OOH companies have been shortlisted for the final round after evaluation – Laqshya Media, Times OOH, TDI International, P-Corp and ETA, a new entrant from Chennai.

exchange4media Staff Jul 24, 2008 8:31 AM

Publicis Groupe’s Digitas expands base in India with second agency in Chennai

Publicis Groupe’s Digitas in increasing its India footprint, launching its second agency in the country in Chennai. With this launch, Digitas plans to have specific focus on providing high end digital and CRM services, including CRM analytics, to its global and local clients, and will concentrate initially on the southern markets.

exchange4media Chennai Bureau Jul 24, 2008 8:30 AM

Gen Next Hindi GECs shine: Colors toughens the competition for No. 3 slot

For those who thought that the Hindi general entertainment genre is seeing 10 channels too many, ratings suggest that even the newcomers have a shot. The ratings battle in the space has heated up further. With NDTV Imagine’s ‘Ramayan’ breaking into the top 50, and Colors opening on an encouraging note at No. 3, Hindi GEC space is surely headed for interesting times.

Noor Fathima Warsia Jul 24, 2008 8:29 AM

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