MQ Networks, a specialist media marketing and sales company headquartered at Bangalore, has signed an MOU with IndiaTales for providing exclusive solutions related to production, events, marketing, distribution, ad shoots, floats, etc., on an all India basis.
Isaiaruvi, the music channel from Kalaignar TV, will telecast the first ever Tamil Music Awards ceremony in two special two-hour episodes on July 25-26 at 8 pm. The Tamil Music Awards 2008, organised by Social Media in association with Isaiaruvi, were held in Chennai on July 5.
Real estate portal Makaan.com has embarked on a viral campaign featuring some well-known characters. There is ‘Makaan’ Choudhary (based on the lovable Chacha Choudhary), who solves various problems in a jiffy. The viral has been conceptualised in-house by Puneet Goyal, Brand Manager, Makaan.com, and is being promoted through social networking sites, blogs and internally.
Big FM Kolkata has introduced the ‘Mojar Adda’ format, which would have shows and activities around the concept of ‘adda’ that would include both on-air and on-ground activities. As part of these activities, the FM station has kicked off the Para Addabaj contest to further strengthen its local connect.
‘City Plus’ from Jagran Prakashan Ltd is set to launch its 11th edition from Jayanagar in Bangalore on July 27. This will be the paper’s 3rd edition from Bangalore, where it is already available in Indiranagar and Koramangala areas. ‘City Plus’ is a weekly English tabloid and is already present in Delhi, Gurgaon, Faridabad, Noida, and Ghaziabad.
WPP has announced that Miles Young, Chairman of Ogilvy & Mather Worldwide Asia, has been named as Global CEO of The Ogilvy Group, succeeding Shelly Lazarus who has led the company for 11 years. Lazarus would remain Chairman of The Ogilvy Group. The changes are effective January 1, 2009. Young’s successor for APAC would be Tim Isaac. Simultaneously, Paul Heath has been designated to the new post of CEO.
Tata Sky Ltd has joined hands with Bharatmatrimony.com to launch it matrimonial service, Actve Matrimony. The development comes a day after rival DishTV announced the launch of its ‘Shaadi Active’ service in association with Shaadi.com. ActveTM Matrimony would feature 1,000 new matrimonial listings every week.
CNBC-TV18, which is celebrating the seventh successful year of its award winning show ‘Storyboard’, has embarked on StoryRoad, an on-ground event to engage with India’s marketing and advertising community. The first StoryRoad event was held in Delhi on June 27. Mumbai played host to the event on July 23 and saw enthusiastic participation from the industry.
Admart.Asia has officially launched its website Admart.Asia that seeks to provide the Asian community with an independent forum to place advertisements, including items for sale, community notices, public events, employment opportunities, public services, real estate and accommodation, night life, dining, and entertainment services.
With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. Various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.
Battle lines are drawn in the bid for outdoors advertising rights at the domestic and international terminals at Kochi and Coimbatore airports. Five OOH companies have been shortlisted for the final round after evaluation – Laqshya Media, Times OOH, TDI International, P-Corp and ETA, a new entrant from Chennai.
Publicis Groupe’s Digitas in increasing its India footprint, launching its second agency in the country in Chennai. With this launch, Digitas plans to have specific focus on providing high end digital and CRM services, including CRM analytics, to its global and local clients, and will concentrate initially on the southern markets.
For those who thought that the Hindi general entertainment genre is seeing 10 channels too many, ratings suggest that even the newcomers have a shot. The ratings battle in the space has heated up further. With NDTV Imagine’s ‘Ramayan’ breaking into the top 50, and Colors opening on an encouraging note at No. 3, Hindi GEC space is surely headed for interesting times.