“It’s very difficult to create and maintain loyalty as loyalty in our target audience is a very different construct. There is absolutely no reason for them to come back to Fastrack tomorrow if they have bought a watch today, and if something else has caught their fancy. Unless each brand is reinventing product or communication constantly, there is no reason for youth to come back to the brand,” says Simeran Bhasin, Marketing Head, Fastrack & New Brands.
Arbitron, an international media and market research firm serving the media – radio, television, cable, online radio, advertisers and advertising agencies – in the US and Europe for the last 60 years, has set up its fully-owned subsidiary, Arbitron India, in Kochi.
In a bid to give more power to their listeners, two FM stations – Fever FM and My FM – set out to hear what their listeners had to say about their content and choice of music. As a result of these listenership surveys, carried out independently by the two FM stations, both Fever FM and My FM have embarked on a content revamping exercise.
Buoyed by a spate of recent wins, including real estate, retail clients and Government accounts like Ostermann, Clubfox, Landmark Group, Skytech, National Fertilizer Ltd, Steel Authority of India Ltd and Uttaranchal Government, Graphisads is targeting a turnover of Rs 100 crore in 2009.
Geetanjali Pandit Gupta, who had recently put in her papers at the India Today Group, where she was Corporate Head-HR, has joined the Indian Express Group as Corporate Head – Talent Engagement. Pandit will be reporting to Shekhar Gupta, Editor-in-Chief of the Group. She took charge from January 2, 2009.
The retail sector in India has been growing at a healthy rate. Various global rankings on retail have declared India as one of the superior retail destinations for organised retail. This has paved the way for new retail publications to take roots here as well as opened new arenas of growth for the already existing publications in the industry.
Radio Mirchi has had a great run in 2008, capturing the market in Kolkata and emerging the unbeaten leader in Delhi as well, according to the RAM data. AIR FM2- Gold has beaten the private FM players to emerge the No. 2 player in the Capital. Fever FM, Red FM, Radio One, Radio City, Big FM, Hit FM, Meow FM, AIR FM1- Rainbow, Vividh Bharati and Akashavani follow.
The year 2008 saw intense competition between NDTV 24x7 and Times Now. If the first half of the year saw NDTV 24x7 lead in the English news genre, the second half belonged to Times Now. The genre has seen the number one position shifting too often in the year, and on most occasions, in the favour of Times Now.
Even as the nation remained glued to the TV sets during the 60-hour Mumbai terror attacks, the ‘live coverage’ came in for a lot of flak. Veteran journalist BV Rao in an open letter to the National Broadcasting Association (NBA) analyses what was wrong with the coverage and why the need of the hour is better content more than a self-regulating content code.
The rapid proliferation of digital marketing and advertising agencies has encouraged advertisers to look beyond the traditional. With the emergence of newer technology and more players joining the fray, digital agencies have a lot to look forward to in 2009. exchange4media speaks to some full service digital agencies to gain a better perspective on this growing sector.