Wunderman has appointed Aditya Mehrish as Executive Vice President, heading their Delhi operations. He will be based out of their Gurgaon office. Mehrish has over 17 years of diverse expertise with agencies as well as consumer durable, hospitality, and publication industries. He has worked with brands such as Microsoft, Accenture, Oberoi Hotels and Reader’s Digest. In his last assignment with Reader’s Digest Delhi as Associate Publisher, Mehrish had worked on brand marketing, circulation, and advertising sales. Prior to that, at the Oberoi Group, he was responsible for direct marketing, CRM, and digital initiatives for both The Oberoi Hotels & Resorts and Trident Hotels. In his earlier stint with Wunderman, Mehrish handled the Citibank and Ford Motors accounts out of Chennai and then moved to Bangalore to set up the branch that then became the fastest growing office for Wunderman. Mehrish has also worked with Netcarrots Loyalty Services, Infovision Group and Result McCann.
Buzzintown, an Internet portal dedicated to the promotion of events and entertainment in India, has announced the appointment of Premlesh Machama as VP, India Business. Prior to joining Buzzintown, Machama was working with Sify.com as Head of Ad Sales, responsible for pan India sales across all Sify properties. He has also worked with with TBSL (Times Business Solutions Ltd), heading sales for Simplymarry.com; Dainik Bhaskar Group, where he was responsible for branding and marketing of Divya and Dainik Bhaskar; Getit & India Database, where he was heading online sales; and Reed Elsevier, Plc.
Dentsu India has roped in Krishna Prasad as Head of its Digital Division. He was with MSN India as Executive Producer until October 2009. Prasad has about 16 years of work experience, of which seven were spent at MSN India. As Executive Producer at MSN, he was heading the content team and was mainly responsible for creating content strategies and alliances to drive Internet users to MSN India network websites. He was also part of the team that launched MSN Search and MSN Video in India. Prior to MSN, Prasad had worked with companies such as Microland Group, where he was Head of Production at Indya.com, which was later acquired by News Corporation.
Delhi Metro Rail Corporation (DMRC) and Google India have announced their partnership through Google Transit to provide complete information on Delhi Metro schedules and routes. Transit service for Delhi Metro would also be available on mobile devices with Google Maps for mobile to enable commuters to check the latest updates to make route changes on-the-go. Google Transit, which is a way to navigate on Google Maps, can give easy information on train timings, station locations, frequency of service, time taken for travel and ticket fares.
Quasar, in association with Sprinklr India, has expanded its service portfolio to offer email marketing as a form of online direct marketing services. Helping its customers extend their campaigns with regular customer outreach through one of the most effective and productive direct marketing tool – email.
DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhury has been with the organisation since its inception. With over 19 years of experience, he has worked across media and FMCG industries. His earlier stints with print were with ABP, Business Standard and Hindustan Times.
Close on the heels of launching Discovery Science and Discovery Turbo channels in January 2010, Discovery Networks Asia-Pacific has now expanded its channel bouquet in India to six with the launch of Discovery HD. Discovery HD is available on the Sun Direct platform.
General Mills has unveiled a new TVC for its Pillsbury Atta with Multi-Grains brand. Taking the ‘extra nutrition’ plank, the TVC talks about ‘aaj ke bachche’, who are smart and multi-taskers and need the nutrition that can keep up with their hectic lives. But will the ad be able to create the key differentiation in the branded atta category?
In a bid to continue capturing the highest share of the GRP pie, Colors had launched two new shows in its afternoon time band, christened ‘Saanjhi Dopahar’. The two shows have debuted with “decent” numbers, but have dropped in the second week. This could be one of the reasons why Colors overall GRPs slipped, and week 8 was the first week in 2010, when Star Plus beat Colors to be the No. 1 channel.