India News, the 24x7 Hindi news channel from the ITV group, is going in for a major revamp and is soon launching its second regional news Channel, India News Bihar. The task for the revamp as well as the launch of the new regional channel has been given to Raveen Thukral, who was hitherto heading ITV’s India News Haryana as its Managing Editor.
Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh, on license basis. These rights are being offered for a period of one year.
Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost without any television media buy. Instead, it will run the ad campaign only on the worldwide web and social networking sites.
Chennai-based Murugappa Group unveiled its new brand identity on September 8, 2010. On the occasion, the company also showcased the new corporate brand campaign crafted by JWT. Developed around the communication theme ‘Energy Unbound’, the TVC conveys in a metaphorical manner the Group’s endeavour to harness the wealth of the world for all stakeholders.
StratosHear Technologies has come out with a mobile advertising network for mobile publishers, mobile advertisers and app developers, called ‘MobiAdz’. This new technology will enable publishers and app developers earn revenue by placing their inventory on MobiAdz system, while advertisers will benefit by reaching their target customers by placing their brand communication on the same.
Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, has designed a campaign titled ‘India apni awaaz bacha ke rakho, aa raha hai Australia’. According to sources, the marketing budget has been pegged at around Rs 80-90 million.
This time, Vivek Bhargava, MD, Communicate2, discusses at length the cover story of Fortune magazine, which asked ‘Is Google Over?’. Bhargava gives several convincing reasons why this is far from the truth and affirms that Google is a contender to exponentially increase its market share and eventually dominate global advertising.
exchange4media has covered how in less than two months’ time, no less than four major dailies newspapers had launched localised editions targeted at the National Capital Region (NCR). What has prompted this beeline? How sustainable is NCR as a market for newspapers and how long before it reaches saturation point? Questions are many, exchange4media seeks out the answers.
Nasreen Madhany, Global CEO, Neo@Ogilvy, is quite upbeat about the India market and plans to devote maximum focus and attention on the country. In conversation with exchange4media, Madhany shares her vision for the India market and the digital focus and challenges here.
While the English entertainment genre is still a niche one, the introduction of three new channels from the newly formed BIG CBS is expected to increase the viewership. Though the older players will probably lose out on some percentage of their viewership with the arrival of these channels, media planners feel there is scope for such niche channels as brands can find a perfect fit with their target audience.
<p align=justify>Noomi Mehta is the Chairman and Managing Director of Selvel One Group. This group of companies owning and managing the largest share of outdoor advertizing in India, personally negotiated the first Private Equity placement in an outdoor advertising company. He also pioneered larger format digital printing and founded Laser Advertising Ltd. Apart from other feathers in the cap, he is also the chairman and director of Indian Outdoor Advertizing Association, a national body formed to represent Indian OOH companies. <br><br> <p align=justify>The Selvel One Group was conceived over five decades ago, and has always embodied innovation. A large part of its success has been due to the group’s leaders looking to re-write the laws of the medium. The group was instrumental in pioneering computer-generated designing and computer-manipulation of images for outdoors.