CVL Srinivas has put in his papers as Director, Private Treaties, an innovative venture of Bennett Coleman and Company Ltd that was set up to leverage the long experience and wide reach of the Times Group to create value for its clients through strategic partnerships. Srinivas had joined the venture in March 2008. He has not yet decided on his next destination.
DDB Mudra has executed a unique OOH roadblock for Volkswagen in Mumbai. Volkswagen recently took over the entire OOH space at a prominent Bandra junction, which sees tremendous traffic throughout the day. The OOH roadblock was executed in conjunction with the launch of the Beetle in India.
Integrated marketing agency iris has appointed Rebecca Cox to the newly-created role of Head of Business Development for Asia Pacific. Cox will relocate to the agency’s Singapore office from its London headquarters, where she will be responsible for marketing iris’ integrated capabilities to prospective and existing clients.
Big FM on December 16, 2009 announced that it had entered into a strategic alliance with Radio Dhamaal and Rangila FM. Inter-brand relations are not new in the Indian radio industry, but do such strategic sales alliances stand the test of time? exchange4media spoke to some FM player who have entered into similar strategic alliances to find out more.
Following a multi-agency pitch, Wigan and Leigh College India (WLCI) has appointed TBWA\India for its creative duties and Madison India for its media business. Philip Abraham, Vice President - Marketing, WLCI, has confirmed the development and informed that the business is pegged at Rs 10-12 crore.
It was a celebration of excellence in effective advertising at the Effie Awards 2009, held in Mumbai on December 16, that saw agencies and clients come together to cheer the winners. Ogilvy India emerged the clear winner bagging 13 metals and its Vodafone Zoozoos capturing quite a bagful of Awards. JWT, meanwhile, walked away with the Grand Effie and the Yahoo! Big Chair Award.
Although Zoozoos dominated the Effie Awards 2009, the Grand Effie and the Yahoo! Big Chair Awards were bagged by JWT for its work for Bennett, Coleman & Co. The ‘Teach India’ campaign won the Grand Effie as the best integrated advertising campaign of the year. The client-agency team also won the Yahoo! Big Idea Chair Award for using digital media as an important part of their integrated campaign. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36762§ion_id=1&pict=2&tag=1870 target=_blank><b>Effie Awards celebrates excellence in effective advertising with panache</b></a>