The last session of the Mumbai edition of the Pitch CMO Summit 2009 saw Abdul Khan, Head - Marketing, Tata Docomo, discussing the telecom brand’ launch during troubled times earlier this year and how the brand weathered the storm and strived for innovations to break through the clutter.
Abhishek Chanda Dec 18, 2009 8:09 AM
It was a celebration of excellence in effective advertising at the Effie Awards 2009, held in Mumbai on December 16, that saw agencies and clients come together to cheer the winners. Ogilvy India emerged the clear winner bagging 13 metals and its Vodafone Zoozoos capturing quite a bagful of Awards. JWT, meanwhile, walked away with the Grand Effie and the Yahoo! Big Chair Award.
Abhishek Chanda Dec 17, 2009 7:26 AM
The IN-Network, the global network of integrated marketing communications agencies, plans to hold its next annual convention in Delhi in 2010 and has roped in Atul Hegde, CEO, Ignitee Digital Solutions, as its board member recently. The convention would address India specific issues and harness marketing opportunities.
Abhishek Chanda Dec 15, 2009 7:50 AM
Tata Photon Plus, the broadband offering from the Tata Teleservices stable, has launched a new service that allows its customers to watch live TV through broadband and for this, the brand has launched a pan-India advertising campaign that highlights the ‘broadband in your pocket’ proposition.
Abhishek Chanda Dec 5, 2009 9:16 AM
Electronic and mobile payment channels play an important role in enhancing eCommerce. Panellists at the National Conference on Digital Congerence, held in the Capital on November 27, 2009, discussed issues concerning the importance of e-payments as an alternative payment mode, its popularity and acceptance amongst consumers and what they are deriving out of this mode of payment.
Abhishek Chanda Nov 30, 2009 8:40 AM
How brands and manufacturers are tapping e-Commerce to enhance distribution came under the scanner at the National Conference on Digital Commerce. The Conference, organised by IAMAI in the Capital on November 27, 2009, threw up interesting insights like blending offline and online models for getting the best out of the medium as well as providing end-to-end solutions to the consumer to deliver the most to him.
Abhishek Chanda Nov 30, 2009 8:34 AM
After the initial launch phase, which saw a nationwide print campaign, the Crest Edition from The Times of India Group now takes the OOH route for the second phase of the campaign. The paper is taking up outdoor hoardings in prime locations across top metros as well as in cities like Indore and Chandigarh.
Abhishek Chanda Nov 25, 2009 7:57 AM