As part of its 100th issue celebrations, ‘Moneylife’ magazine will present the ‘Reliance Mutual Fund-Moneylife Big Ideas Award’ in Mumbai on December 5, 2009. ‘Moneylife’, in association with Reliance Mutual Fund, has undertaken a unique initiative to identify outstanding talent through a high-profile essay contest among the 80-odd business schools in Mumbai and Pune.
“I don’t think the government is being negligent about it, but I would say they are waking up to the fact that outdoor could be a great revenue earner for them. At the end of the day, media owners have to self regulate if this business has to survive long enough and move towards becoming a more organised and professional industry,” says Gour Gupta, COO, Platinum India.
Tata Photon Plus, the broadband offering from the Tata Teleservices stable, has launched a new service that allows its customers to watch live TV through broadband and for this, the brand has launched a pan-India advertising campaign that highlights the ‘broadband in your pocket’ proposition.
Enter WAN-IFRA on Google search and 243,000 links immediately pop up. The numbers speak volumes on the scale and magnitude of the event that is being held in Hyderabad, the first ever in South Asia. But then here comes the corollary: members affiliated to WAN-IFRA, led by the erstwhile management team, want answers from Google and other content aggregators on the rampant use – or abuse – by users that is burning a hole in the pockets of publishers.
“I would say the biggest challenge for GroupM in India at the moment is talent motivation, because all agencies are under pressure in retaining talent… I believe the management challenge is about motivating people who work very hard, when you’ve got very limited goodies to give a handout because financially things have been tight,” says Mark Patterson, CEO, GroupM – APAC.