CavinKare has appointed Rediffusion Y&R Chennai to develop the new communication campaign for its fruit juice brand Maa on a project basis. The development has been confirmed by Davinder Singh, Business Head - Beverages, CavinKare. With this CavinKare is moving out of the AoR system by breaking its works into projects. The account was being handled by Bates 141 Chennai, which had bagged the business in March 2009.
The One Club hosted the 2010 One Show Design ceremony at the IAC Building in New York City. One Show Design, the most prestigious international design competition honoured the year’s best in print design, environmental design, corporate identity, publication design, and package design, with Gold, Silver and Bronze Pencils. From India, Bates 141 bagged Silver while Karigari Design and Out of the Box earned Bronze pencils each.
HT Media Ltd has reported a 6 per cent increase in its net consolidated revenue at Rs Rs 14,379 million, as against Rs 13,591 million last year. This increase has been on account of net increase of Rs 586 million in revenue from its print segment, while revenue from its radio segment recorded a 52 per cent growth of Rs 431 million.
The Pops-Bobby Pawar ‘spat’ over the Creative Abby Awards at GoaFest 2010 is threatening to snowball into a messier story with Mudra now sending a legal notice to Leo Burnett. It is perhaps now time to put a lid on this fracas and reach an amicable settlement – for the sake of the festival and for advertising itself...
It’s been five years since the first episode of ‘Indian Idol’ was telecast on Sony. Now, in its fifth season, the show has continued its association with the channel. After garnering tremendous following in its opening season, the subsequent seasons of the talent hunt show have not been able to sustain enough viewer interest. Media planners share their views on ‘Indian Idol’s performance over the seasons.
Ernst & Young’s report – ‘The New Market Shehers: Tapping Potential Beyond the Metros’ – throws light on the growing clout of the key urban towns in India. The report provides an insight into how non-metro urban markets are becoming more relevant in India’s consumption story and how marketers are restructuring their budgets to take advantage of the new urban consumer.
SapientNitro, which provides multi-channel marketing and commerce services, has lined up aggressive expansion besides continuing to cement its relationship with the existing markets in the year ahead. Ramaswaroop Gopalan, Country Manager, SapientNitro, shares the company’s plans in an exclusive conversation with exchange4media.
Reebok is getting summer-ready with a fresh marketing concept called ‘Ree’ to reach out to its customers. The concept aims to communicate who Reebok is and what it stands for as a brand. The sports gear giant is also ready to unveil a new TVC made by its global agency DDB Berlin.
After months of being in the ‘revamp’ mode, Indi Media Company Pvt Ltd, the promoters of NewsX, have made their first move by announcing the rebranding of NewsX channel as Independent Media Network (IMN) News. The new-look channel will be unveiled within a few months and be accompanied with a similarly redesigned website, IPTV service and mobile TV.
Sriram, who had recently quit Imayam TV as Head of Marketing, has joined Captain TV in a similar capacity. He tool charge from May 3 and reports to LK Sudeesh, Managing Director, Captain TV and brother-in-law of Vijayakanth. Sriram will be responsible for generating revenue for the company through air time sales and advertisements sales at Captain TV.
The Unique Identification Authority of India (UIDAI), which unveiled its new brand name – ‘Aadhaar’ – and logo last month, is now scouting for an agency to handle its creative and media duties. The pitch was called last week and it is known that agencies like Span Communications, Lowe, Rediffusion Y&R, Dentsu and Percept are in the fray for the business. Industry sources have pegged the account size at over Rs 100 crore.