STAR, a wholly-owned subsidiary of News Corporation and Asia’s leading media and entertainment company, has announced the launch of four new South Asian channels on Comcast’s Spokane, Washington area cable platform. The channels – Star Plus, Star One, Star News, and Star Gold – will now be available to Comcast customers to create a robust Hindi entertainment package.
The XMudra reunion, which took place on September 18 in Mumbai, saw several eminent people from the industry come together to celebrate the pleasant memories of the past years. It was an evening of walking down memory lane with numerous stories, a lot more catching up and a live band performance.
In the current times when the marketers are trying to stretch every rupee spent on marketing and have to cope with budget cuts, ‘No Money Marketing’, a booked penned by Jessie Paul is very well timed. The book was launched by NR Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies, who shared his views on no money or frugal marketing.
WAN-IFRA, the world association of newspaper and news publishers, is organising its second IFRA Expo India 2009 in Chennai. On the occasion of the inaugural ceremony of the conference on September 23, WAN-IFRA’s annual report on ‘World Press Trends’ with the split edition of Asian trends will be officially released.
Skincare sector advertising in print was up 3 per cent during January-July ’09 as compared to January-July ’08. Moisturising lotion/ creams with 26 per cent share led the skincare sector advertising in print during this period. Joy Cosmetics was the top advertiser among skincare brands in print during January-July ’09.