Publications in the state of Maharashtra have seen a mixed bag of growths and declines, with seven of the top 15 seeing a drop in Average Issue Readership (AIR) as per the IRS Q3 2010 results. The scenario was much better in Q2, when just four of the top 15 had seen decline.
While a few markets have shown decline and a few others a mixed bag, the Karnataka market is one that has largely seen growth in the IRS Q3 2010 results, with just four of the top 15 dailies showing decline. Although it is a largely Kannada language based state, when it comes to choice of languages, publications in English, Marathi and even Tamil are existent among the top newspapers.
Like the trend in this quarter goes, most newspapers in Bihar have seen growth, with just five seeing a decline in their average issue readership (AIR). Being a largely Hindi speaking state, not surprisingly the top four publications are Hindi dailies, with Hindustan leading the list.
From the past Indian Readership Survey (IRS) data, it is evident that dailies have always done better than magazines in terms of readership numbers. IRS Q3 2010 results show no different trend for Malayalam publications. While most dailies have shown growth, magazines are on decline trend.
The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top publications. Dainik Jagran and Dainik Bhaskar take the lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is that just one publication has witnessed a decline among the top 10 dailies. Overall, the dailies chart has seen growth.
The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top dailies. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is of just one publication witnessing a decline among the top 10. Overall, the dailies chart has seen minor growth.
Like all walks of life, technology has been impacting the brand communication space for long. However, not much has been discussed on how it is best used and how to prepare for the near future. This was extensively discussed at the Technology for Marketing & Advertising (TFM&A) event organised by UBM India in Mumbai on September 27, 2010.
B2B is an essential part of magazine publishing and is one of the businesses that has been well acquired. But is what they have achieved good enough or is more needed in terms of higher revenues or content or even re-invention? All these issues and more were raised in the concluding session of the two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai.
While issues like cover price, talent, content, advent of digital media have been discussed at great length by magazine owners and editors, the issue of distribution often remains untouched. Day 2 of the sixth Indian Magazine Congress saw an entire session devoted to this aspect of magazine industry, titled ‘New reading habits, new distribution challenges’.
Custom publishing has been there long and still attracts more and more players. A panel comprising Mitrajit Bhattacharya, Akila Urankar, Pradeep Gupta, Prakash Johari, and Xavier Collaco discussed more on how to drive this segment of magazines further towards growth at the sixth Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010.
With all mediums facing the digital storm, it would be foolhardy not to join the bandwagon. And this applies to magazines too. As digital media experts Raul Suarez and Mahesh Murthy stressed in their presentations as part of the ‘Digital Masterclass’ session, “Magazines won’t die, they’ll turn digital”. The Indian Magazine Congress is all about the print medium, however, a huge chunk of the discussions concerned the digital media.
With India emerging as a potential market, quite a few international magazine titles have launched in the country. This influx has been further aided by easing of FDI norms. However, their entry has not been without hurdles and teething troubles. The session on ‘The future of International magazine brands in India’ saw panel members Hoshang Billimoria, Nicholas Brett, Rasina Uberoi, and Sandeep Khosla discuss these issues in detail. The session was moderated by Maheshwar Peri.
Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a mixed bag, at the most. Just one of the top five dailies has seen a decline in AIR. Magazines, too, have seen growth.
As far as the Bihar market is concerned, Hindi publications lead the way. Seven of the Top 10 dailies and all the five leading magazines are Hindi publications. However, the IRS Q2 2010 results bring no cheer as most publications have seen decline. On the other hand, The Hindu and Prabhat Khabar have seen massive growths in Average Issue Readership (AIR).
Publications in Maharashtra have fared quite well as per the IRS Q2 2010 results, with 19 of the Top 30 publications seeing positive growth. Just four of the Top 15 dailies have witnessed decline, while the rest have seen marginal growth. Magazines, however, have taken a little more beating than the dailies with seven of the Top 15 showing decline.
As per the IRS Q2 2010 results, Marathi publications have not witnessed any change in the top order. Of the Top 10 dailies, three have witnessed decline in Average Issue Readership (AIR), which shows an overall positive growth for Marathi dailies. However, the decline trend continues in Marathi magazines, with three of the five showing decline in AIR.
As per the IRS Q2 2010 results announced on August 23, 2010, among Oriya dailies, Sambad takes the lead, followed by Samaj, while among Oriya magazines, The Saptahik Samaya is on top. However, the publications have seen a massive de-growth trend with six of the eight Oriya publications showing decline.
Of the 14 Telugu publications – eight dailies and six magazines – six have seen declines according to the Indian Readership Survey (IRS) Q2 2010. Among the dailies, Eenadu and Sakshi take the lead, while among the magazines, Swati Sapari Vara Patrika and Annadata emerge on the top.