The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top dailies. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is of just one publication witnessing a decline among the top 10. Overall, the dailies chart has seen minor growth.
Advertorials and ‘commercial content’ are increasingly making their way into newspapers and of late, the line between advertorial and editorial is blurring. Does it indicate that advertisers are losing faith in conventional ads? Do advertorials eat into edit space and credibility? exchange4media seeks to find out…
Monika Shergill, Senior Creative Director, STAR Plus has been chosen among more than 200 emerging leaders from some 30 countries and economies in the Asia-Pacific region who will participate in the Asia Society’s Fifth Annual Asia 21 Young Leaders Summit, to be held in Jakarta from December 3-5, 2010.
Radio Mantra took another social initiative by being a part of UNICEF's fight against the deadly Virus; AIDS. Team Mantra spent a day on the 'The Red Ribbon Express' talking to the doctors, volunteers and the audience at the camp. 'The Red Ribbon Express' is world’s largest social mobilization campaign against HIV.
Graham Kelly has returned to Ogilvy as Executive Creative Director, India, for OgilvyOne Worldwide. In his earlier stint with Ogilvy, Kelly had worked in Ogilvy Direct, Ogilvy Advertising and had played a pivotal role in the Ogilvy network as Regional ECD for Ogilvy Interactive across Asia.
FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.
An interesting debate cropped up in the panel discussion on ‘Is Regional TV the ‘New’ National TV’ on Day One of the FICCI Media & Entertainment Business Conclave (MEBC), being held in Hyderabad. While some panellists were all for regional TV flexing its muscles, others maintained that Hindi channels brought in the revenues.
The two-day FICCI Media & Entertainment Business Conclave (MEBC) got underway in Hyderabad on December 1, 2010 with the stalwarts from the media and entertainment business sharing their thoughts and concerns of the industry. The theme of the Conclave this year is ‘Regional is the ‘New’ National’.
The Times Group’s plans to launch its flagship daily, The Times of India, in Kerala may finally be coming to fruition. The publishing major is said to have entered into a strategic alliance with Mathrubhumi for its entry into Kerala. TOI officials have declined to comment on the development, stating that the deal has not yet been finalised.
‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.