As per the IRS 2010 Q1 data, while Big FM, Radio City and Radio Mirchi have emerged as the top radio stations in Bangalore, it is Radio Indigo, the English radio station, that has impressed the most with a whopping 75 per cent increase in its listener base. However, the top five radio stations in Bangalore have witnessed a decline in listenership.
The One Club announced the Gold, Silver and Bronze Pencil winners at the 35th Annual One Show. The awards honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content – and also took a historic look back at 35 years of the finest in advertising. From India, Rediffusion Y&R Mumbai bagged two Silvers for its work for SeventyMM in the Collateral: Posters, P.O.P and In-store- Single category.
Percept Out-of-Home has had its hands full creating the buzz for Indigo Nation’s range of ‘reversible’s clothes during the recently concluded IPL season. The OOH agency has also been selected to handle Levi’s ‘Change your World’ campaign that celebrates completion of 15 years of the denim brand in India. Both the accounts were awarded to Percept OOH following multi-agency pitches.
Discovery Channel is planning to add more regional language feeds. At present, the channel is available in 38 languages, including Hindi and Tamil. Speaking to the press in Chennai after announcing the launch of the epic ‘Life’ on the channel, Rahul Johri, Senior Vice President & General Manager, India, Discovery Networks Asia-Pacific, said that they were planning to add more regional language feeds.
Irwin Gotlieb, Global CEO, GroupM, will be the keynote speaker at the Mumbai leg of exchange4media Conclave 2010 on June 11. He will be speaking on the impact of digital distribution of all media, moving towards a day when the distinction between analog and digital media won’t be relevant. Gotlieb’s address will be followed by a special Q&A session moderated by Sunil Lulla, MD and CEO of Times Global Broadcasting.
“While we are behind WPP, we do have full intention of moving ahead with speed. Our creative agencies have a good set of clients and the media agencies have been growing rapidly. So, in the next five years we will see the Publicis Group companies growing, but it will be a while before we catch up with WPP,” says Sandeep Lakhina, COO - South Asia, Starcom Worldwide.