Date-wise News
Jawahar Goel elected IBF President for fourth consecutive year?blur=25

The Indian Broadcasting Foundation (IBF) at its 10th Annual General Meeting held on August 28, 2009, elected its Board of Directors for the year 2009-10. The newly-formed IBF Board has elected Jawahar Goel as President for the fourth consecutive year. NDTV’s KVL Narayan Rao and I Venkat continue to be Vice-President and Treasurer of IBF, respectively.

exchange4media Staff Aug 28, 2009 8:18 PM

NewsNext 2009: Is more really the merrier?blur=25

More the merrier could be on any side of the see-saw, depending on what it is applicable to. But in media, is more really the merrier? A panel comprising Karthi Marshan, Rahul Dev, Rajiv Kumar, Sandeep Lakhina, Sudhir Chaudhary, and Ujjawal Chaudhary, and moderated by BV Rao discussed this at length. The occasion was the day-long NewsNext 2009 conclave, held by the exchange4media Group in Delhi on August 26. Times Now was the main sponsor of NewsNext 2009.

Cassandra Serpes Aug 28, 2009 9:33 AM

NewsNext 2009: News media’s search for new growth avenues?blur=25

Looking for new growth avenues is imperative for any industry to grow and survive, especially in times of economic crunch. This is true for news media as well. ‘News Media’s Search for New Growth Avenues’ was discussed at length in a lively debate at the NewsNext 2009 conclave by a panel comprising Anita Nayyar, Rahul Sood, Sandeep Sharma, and Suhel Seth, of Counselage. Pranjal Sharma was the moderator.

Cassandra Serpes Aug 28, 2009 9:22 AM

Brands can no longer ignore 360 degree communication in digital advertising?blur=25

With more and more brands embracing digital advertising, many have even learnt that the new media is getting fragmented and, therefore, the need for a 360 degree communication within the medium itself is important to reach out to their TG. exchange4media finds out more on this emerging trend from some industry experts.

Robin Thomas Aug 28, 2009 9:04 AM

JWT Delhi bags Apollo DKV Health Insurance account; ac size Rs 20 cr?blur=25

JWT Delhi has been assigned the creative duties for Apollo DKV Health Insurance following a multi-agency pitch. Industry sources have pegged the account size at Rs 20 crore. Mudra is the incumbent agency.

Pallavi Goorha Kashyup Aug 28, 2009 9:01 AM

RK Swamy BBDO bags Olam International biz; enters African markets?blur=25

RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.

exchange4media Bangalore Bureau Aug 28, 2009 9:00 AM

LiveMedia ropes in Vijay Koshy as Senior VP, Revenue and Alliances?blur=25

LiveMedia, one of India’s largest digital ooh media company, has appointed Vijay Koshy as Senior Vice President (Revenue and Alliances). Koshy would spearhead the company’s efforts to further consolidate its position and revenues. Prior to this, Koshy was Head of Sales at Sony Pix and AXN.

exchange4media Mumbai Bureau Aug 28, 2009 8:59 AM

Guest Column<br>Newsmanic:  News channel CEOs - We are like this only because the advertiser is a fool!?blur=25

TRP is a weekly game. So most channels take the easy route to success and TAM takes the brunt of the blame. Instead of hoping that all the advertisers will come together one day and force the channels to clean up content, how about trying this easier way out: why can’t all the channels come together and banish the trash, asks BV Rao.

BV Rao Aug 28, 2009 8:59 AM

NewsNext 2009: National yesterday, regional right now?blur=25

Anyone who speaks about the future of broadcasting industry states that regional markets are where the growth is. However, the panel at NewsNext 2009 that delved on ‘National Today, Regional Tomorrow’ was clear that the significance of regional markets is already here. The panel discussed on the reasons why regional was still lagging behind on counts like revenues and some of the challenges that regional players faced.

Noor Fathima Warsia Aug 28, 2009 8:57 AM

News channels’ criticism is fair, but appreciation is important: CEOs@Newsnext?blur=25

Needless to say, the strongest panel of day at NewsNext 2009 saw CEOs from leading news channels, along with clients discuss in depth the status of news channels and where news television in India was headed. From differentiation to maturity in news channels today to what can push the envelope further were all delved on.

Noor Fathima Warsia Aug 28, 2009 8:56 AM

Airtel INB Awards 2009: The winners speak...?blur=25

The news broadcasting industry got together to felicitate its achievers in the second edition of the Airtel Indian News Broadcasting Awards (INBA), held in the Capital on August 26, 2009. exchange4media caught up with the winners to know what was going on in their minds as they received industry recognition.

Cassandra Serpes Aug 28, 2009 8:55 AM

Max Bupa appoints Bates 141 as its creative partner?blur=25

Following a multi-agency pitch, Max Bupa, a new entrant in the health insurance sector, has decided on its creative partner. After a tough pitch spanning two months, the company has assigned its creative mandate to Bates 141. Industry sources have pegged the account size at upwards of Rs 10 crore.

Tasneem Limbdiwala Aug 28, 2009 8:54 AM

<b>Suman Srivastava</b>, CEO, Euro RSCG India?blur=25

I think we are still very TV-centric and need to grow our capabilities in other disciplines. Also, while we tend to do great work for theme ads, we treat tactical advertising like stepchildren. That’s not how the consumer sees it. We need to handle those with the same love and affection as the theme ads.

exchange4media Staff Aug 28, 2009 12:00 AM