The Indian Broadcasting Foundation (IBF) at its 10th Annual General Meeting held on August 28, 2009, elected its Board of Directors for the year 2009-10. The newly-formed IBF Board has elected Jawahar Goel as President for the fourth consecutive year. NDTV’s KVL Narayan Rao and I Venkat continue to be Vice-President and Treasurer of IBF, respectively.
More the merrier could be on any side of the see-saw, depending on what it is applicable to. But in media, is more really the merrier? A panel comprising Karthi Marshan, Rahul Dev, Rajiv Kumar, Sandeep Lakhina, Sudhir Chaudhary, and Ujjawal Chaudhary, and moderated by BV Rao discussed this at length. The occasion was the day-long NewsNext 2009 conclave, held by the exchange4media Group in Delhi on August 26. Times Now was the main sponsor of NewsNext 2009.
Looking for new growth avenues is imperative for any industry to grow and survive, especially in times of economic crunch. This is true for news media as well. ‘News Media’s Search for New Growth Avenues’ was discussed at length in a lively debate at the NewsNext 2009 conclave by a panel comprising Anita Nayyar, Rahul Sood, Sandeep Sharma, and Suhel Seth, of Counselage. Pranjal Sharma was the moderator.
With more and more brands embracing digital advertising, many have even learnt that the new media is getting fragmented and, therefore, the need for a 360 degree communication within the medium itself is important to reach out to their TG. exchange4media finds out more on this emerging trend from some industry experts.
RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.
LiveMedia, one of India’s largest digital ooh media company, has appointed Vijay Koshy as Senior Vice President (Revenue and Alliances). Koshy would spearhead the company’s efforts to further consolidate its position and revenues. Prior to this, Koshy was Head of Sales at Sony Pix and AXN.
TRP is a weekly game. So most channels take the easy route to success and TAM takes the brunt of the blame. Instead of hoping that all the advertisers will come together one day and force the channels to clean up content, how about trying this easier way out: why can’t all the channels come together and banish the trash, asks BV Rao.
Anyone who speaks about the future of broadcasting industry states that regional markets are where the growth is. However, the panel at NewsNext 2009 that delved on ‘National Today, Regional Tomorrow’ was clear that the significance of regional markets is already here. The panel discussed on the reasons why regional was still lagging behind on counts like revenues and some of the challenges that regional players faced.
Needless to say, the strongest panel of day at NewsNext 2009 saw CEOs from leading news channels, along with clients discuss in depth the status of news channels and where news television in India was headed. From differentiation to maturity in news channels today to what can push the envelope further were all delved on.
The news broadcasting industry got together to felicitate its achievers in the second edition of the Airtel Indian News Broadcasting Awards (INBA), held in the Capital on August 26, 2009. exchange4media caught up with the winners to know what was going on in their minds as they received industry recognition.
Following a multi-agency pitch, Max Bupa, a new entrant in the health insurance sector, has decided on its creative partner. After a tough pitch spanning two months, the company has assigned its creative mandate to Bates 141. Industry sources have pegged the account size at upwards of Rs 10 crore.
I think we are still very TV-centric and need to grow our capabilities in other disciplines. Also, while we tend to do great work for theme ads, we treat tactical advertising like stepchildren. That’s not how the consumer sees it. We need to handle those with the same love and affection as the theme ads.