The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.
The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.
According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.
The number of advertisers in print went up by six times during January-September ’09 over 2000. The number of exclusive advertisers in print increased by seven times during this period. The number of brands advertised in print went up by 4.5 times during January-September ’09 over 2000.
Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.
With the growing hazards of global warming and amid intense debate over ways to save the Earth, Idea Cellular’s Sirji! has suggested a simple solution. ‘Use Mobile, Save Paper’ for a green planet is his advice. A new campaign developed by Idea’s creative agency Lowe brings out this message in an innovative way.
Maurya TV, the television venture of filmmaker Prakash Jha, has commenced operations from Patna. However, the launch of the channel is yet to be announced officially. With this launch, the Bihar-Jharkhand belt will get an infotainment channel in its local language. exchange4media caught up with Jha to know more about his plans for Maurya TV.
Mamatha Morvankar, Vice President, OMD, has handled some topline clients in her career in advertising. She considers the ad industry to be a dynamic environment where the learning has not stopped. She believes letting her work speak for itself. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Two of the older players – Zee TV and Sony Entertainment (Multi Screen Media) – parted ways with media agency partners Madison Media and MediaCom, respectively, to enter into new relations in 2010. Hindi GECs have been discussing almost 17 new shows with agencies and advertisers – all this in just the first week of 2010. The Hindi GEC war has at least begun as expected.
Mudra Advertising has started the year on a good note. Mudra West has been assigned the creative and media duties of Mexus Education following a multi-agency pitch. Mexus Education, which was set up in 2008, is an education innovations enterprise and part of the Bilakhia Group. The ad spend targeted for the year is in the region of Rs 5-6 crore.