Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds.
It was back in 2006 that the journey of Goafest began in the golden sands of Goa. This annual extravaganza which is for-the-industry, by-the-industry and to-the-industry, concentrated on not just recognising good work that can then go on to compete in international advertising festivals, but also on sharing knowledge and learnings along with fun with the advertising fraternity.
No, I am not going to write about the Abbys and how they have been tainted thanks to the leaks. There are three more days ahead to talk about them, even though the fact that they have leaked for three consecutive years indicates a problem that needs some urgent attention. But it’s Day 1 of Goafest and the day when the creme de la creme of Indian ad and medialand assemble to attend the Industry Leadership Conclave.
After making its presence felt in international markets such as the US, the UK, the Middle East and North Africa, NDTV Imagine has now announced that it will be available in Canada as well. The channel will be available to Bell TV customers in Canada for $5 per month.
Bates 141 search for a National Creative Director has finally ended with the appointment of Sagar Mahableshwarkar, who is all set to take charge as NCD of Bates 141 India & Bangladesh region. It may be recalled that exchange4media had reported this development nearly a month back. Mahableshwarkar will partner Sonal Dabral and Sandeep Pathak in furthering the creative agenda.
Xanadu Consulting Group Pvt Ltd, touted as India’s only executive search services group focused purely on media and advertising, turned eight on April 8, 2010. Going forward, the group plans to consolidate the market that it services and build on the philosophy of empowering media organisations and building great careers.
Jagran Prakashan Ltd and Mid-Day Multimedia Ltd have clarified to the BSE on the news item that had appeared in a few news portals saying ‘Jagran in talks with Mid-Day for strategic alliance’. Both Jagran and Mid-Day said that while discussions were held, no specific decision had been taken regarding any alliance.
After raising much debate over taking on Tide Naturals in its ad, Rin has entered the second phase of it campaign where it throws an open challenge via celebrity impact. What Aamir Khan did for Coke, Roshan Abbas for Harpic and an unknown model for Pureit Water Purifier, Kajol is seen doing the same for Rin in their latest TVC. But will it work this time?
The capabilities of agencies are often questioned: are they doing enough, and what stops them from doing more? The moot question is whether the agencies are getting distracted from their core function of creativity by venturing into different verticals. The session on ‘Time to grow – Agency capabilities’ on Day 1 of GoaFest 2010 addressed these questions and more…
Much has been said and written about India and China being markets of great importance for global brands and advertising networks, both in terms of size and scope. But where does India exactly stand vis-à-vis China? Tom Doctoroff, CEO, JWT China, gave some interesting insights into the Chines market in his keynote address – ‘Shadow and Light’.
GoaFest 2010 got off to a start on April 8 with the Business Conclave discussed some key issues related to the topic of ‘growth’ and brought to fore the point of relooking the way advertising is being practiced in India in the session titled ‘Time to Grow - Brand and Creativity’.
<p align=justify>The framework of traditional media is based on interruption, like a commercial on TV. Social media is about amplification. It’s also an incredible form of listening. People are engaged in millions of conversation and they are leaving the records of the conversation. If you are marketing a product, the idea is not to insert yourself in the middle of a conversation. Correcting untrue information and disseminating knowledge of your product that is relevant to a conversation is where one can interrupt. It’s just interesting to watch what people have to say about your brand.