Date-wise News
India to witness 26 pc growth in digital medium in 2010: Carat study

Carat has unveiled its proprietary study on 2010 predictions in the Asia Pacific region. According to the study, the markets in the APAC region that are expected to witness high digital growth are India (26 per cent), China (25 per cent), Hong Kong (20 per cent), and Thailand (20 per cent). The shift towards digital is expected from magazine, radio and newspaper spends.

exchange4media Staff Nov 13, 2009 9:06 AM

Govt nod to HITS; FDI cap raised to 74 pc

The Union Cabinet on November 12, 2009, approved the MIB’s proposal to issue policy guidelines for Headend-in-the-Sky (HITS) operators. The Government has allowed total direct and indirect foreign investment, including FDI, up to 74 per cent. Prior FIPB approval will be required if the FDI in beyond 49 per cent.

exchange4media Staff Nov 13, 2009 8:48 AM

AROI Vision - 2010: Calibrated & measured ways for Phase III of FM radio: Raghu Menon

Association of Radio Operators for India (AROI) on November 12, 2009 organised Vision - 2010, the country’s first-ever large scale conference on the FM radio industry. Vision - 2010 is a common platform for the Ministry, players and other related authorities to discuss the issues of the Indian radio industry and the way forward.

exchange4media Staff Nov 13, 2009 8:38 AM

Fevicol comes up with ‘Moochwali’ to mark its Golden Jubilee

It is not everyday that a brand gets to celebrate its 50th birthday. Fevicol is celebrating this landmark occasion with a special advertisement – ‘Moochwali’, promoted as world’s shortest feature film – which was premiered in Mumbai on November 12, 2009. On the occasion, Team Fevicol also took the gathering on a walk down memory lane.

Cassandra Serpes Nov 13, 2009 8:16 AM

RMAI life time achievement award for Anugrah Madison’s RV Rajan

Rural Marketing Association of India (RMAI), the industry body devoted to furthering the cause of rural marketing, has decided to confer the first ever RMAI Life Time Achievement Award on RV Rajan, Chairman, Anugrah Madison Advertising and immediate past President of RMAI.

exchange4media Chennai Bureau Nov 13, 2009 8:14 AM

With launch of Blazar, Quasar Media eyes over 20 pc market share

Quasar Media, the online media agency owned by WPP Group, on Thursday, November 12, 2009, announced the launch of Blazar, a 360-degree digital marketing agency, to strengthen its market share and wield its influence on digital media buying for its clients. Quasar Media is reportedly eyeing a market share beyond 20 per cent, post the Blazar launch.

exchange4media Mumbai Bureau Nov 13, 2009 8:13 AM

‘Digital advertising is just a substitute of mass media’

Moneycontrol.com, Web18’s business and financial portal, celebrated its 10th year in Mumbai on November 11, 2009. To mark the occasion, Web 18 held a panel discussion that highlighted the relevance of brands in digital media. exchange4media also caught up with some of the Web18 clients to gauge their views on the significance of the financial portal completing a decade.

exchange4media Mumbai Bureau Nov 13, 2009 8:12 AM

Guest Column <br>Newsmanic:  Cut out the bull Ed, bring in the news!

Zee News has been gradually climbing up in ratings, and it is due to its steadfast adherence to the sensible news formula, points out BV Rao.

BV Rao Nov 13, 2009 8:12 AM

Hansa Consulting’s Praveen Tripathy joins Pidilite as President, Marketing & Sales

Praveen Tripathi, former CEO of Hansa Consulting, has joined Pidilite Industries Ltd as President, Marketing & Sales.

Cassandra Serpes Nov 13, 2009 8:11 AM

Pitch CMO Summit: Sangeeta Talwar, Rohit Mull, Dev Amritesh, Salil Kapoor, Rameet Arora & Vinay Bhatia gear for the discussions

The second annual Pitch CMO Summit is all set to see brand custodians, including the likes of Sangeeta Talwar of Tata Tea; Rohit Mull of HDFC Bank; Dominos Pizza India’s Dev Amritesh; DishTV’s Salil Kapoor; Rameet Arora of Viacom 18-Colors; and Shoppers Stop’s Vinay Bhatia speak on the journeys their brands had taken to withstand the pressures of a tough year. The Pitch CMO Summit is presented by Star News.

exchange4media Staff Nov 13, 2009 8:10 AM

<b>Bernhard Glock</b>, Founder, Bernhard Glock Media Leadership Company

You can expect us to continue to fight for the freedom of advertising and for a framework that would enable us to advertise more efficiently and effectively. This will absolutely affect India. We are in very close collaboration with the Indian Association, and when anything happens in India, we will work in any way that we can to help enable us to continue advertising. You can also expect us to have a closer look into India in the way medium like mobile can be picked up, or the way in which new media can be explored.

exchange4media Staff Nov 13, 2009 12:00 AM