Carat has unveiled its proprietary study on 2010 predictions in the Asia Pacific region. According to the study, the markets in the APAC region that are expected to witness high digital growth are India (26 per cent), China (25 per cent), Hong Kong (20 per cent), and Thailand (20 per cent). The shift towards digital is expected from magazine, radio and newspaper spends.
The Union Cabinet on November 12, 2009, approved the MIB’s proposal to issue policy guidelines for Headend-in-the-Sky (HITS) operators. The Government has allowed total direct and indirect foreign investment, including FDI, up to 74 per cent. Prior FIPB approval will be required if the FDI in beyond 49 per cent.
Association of Radio Operators for India (AROI) on November 12, 2009 organised Vision - 2010, the country’s first-ever large scale conference on the FM radio industry. Vision - 2010 is a common platform for the Ministry, players and other related authorities to discuss the issues of the Indian radio industry and the way forward.
It is not everyday that a brand gets to celebrate its 50th birthday. Fevicol is celebrating this landmark occasion with a special advertisement – ‘Moochwali’, promoted as world’s shortest feature film – which was premiered in Mumbai on November 12, 2009. On the occasion, Team Fevicol also took the gathering on a walk down memory lane.
Rural Marketing Association of India (RMAI), the industry body devoted to furthering the cause of rural marketing, has decided to confer the first ever RMAI Life Time Achievement Award on RV Rajan, Chairman, Anugrah Madison Advertising and immediate past President of RMAI.
Quasar Media, the online media agency owned by WPP Group, on Thursday, November 12, 2009, announced the launch of Blazar, a 360-degree digital marketing agency, to strengthen its market share and wield its influence on digital media buying for its clients. Quasar Media is reportedly eyeing a market share beyond 20 per cent, post the Blazar launch.
Moneycontrol.com, Web18’s business and financial portal, celebrated its 10th year in Mumbai on November 11, 2009. To mark the occasion, Web 18 held a panel discussion that highlighted the relevance of brands in digital media. exchange4media also caught up with some of the Web18 clients to gauge their views on the significance of the financial portal completing a decade.
The second annual Pitch CMO Summit is all set to see brand custodians, including the likes of Sangeeta Talwar of Tata Tea; Rohit Mull of HDFC Bank; Dominos Pizza India’s Dev Amritesh; DishTV’s Salil Kapoor; Rameet Arora of Viacom 18-Colors; and Shoppers Stop’s Vinay Bhatia speak on the journeys their brands had taken to withstand the pressures of a tough year. The Pitch CMO Summit is presented by Star News.
You can expect us to continue to fight for the freedom of advertising and for a framework that would enable us to advertise more efficiently and effectively. This will absolutely affect India. We are in very close collaboration with the Indian Association, and when anything happens in India, we will work in any way that we can to help enable us to continue advertising. You can also expect us to have a closer look into India in the way medium like mobile can be picked up, or the way in which new media can be explored.