Date-wise News
Times Internet Ltd top Indian network in Indian online space: comScore

Times Internet Ltd (TIL) has emerged as the leading Indian Internet network once again as per the latest comScore data released for August 2010. TIL is ahead of other Internet networks like Rediff and Web18, and comes overall seventh in India, behind networks like Google and Facebook.

exchange4media Staff Sep 28, 2010 2:15 PM

Government of Maharashtra invites bids for handling outdoor, print, electronic for Water Supply and Sanitation Dept

In a bid to popularize various schemes and projects implemented by the department, Water Supply and Sanitation Department (WSSD), Government of Maharashtra, has invited applications from suitable agencies. Empanelled agencies would be responsible for handling outdoor, print, and electronic advertisements for raising public awareness regarding programmes implemented by the department.

Pallavi Goorha Kashyup Sep 28, 2010 9:20 AM

Lilliput Kidswear Ltd. Forays into Baby Care Market

Lilliput, a dominant player in the Indian kids wear industry, has forayed into the baby care market. Going by the adwords – natural, pure and ultra mild, Lilliput’s offering comprises of a complete set of baby care essentials. The range includes a shampoo, milky bath, oil, baby powder, milky lotion, soap, baby wipes, cleaning liquid and laundry liquid to suit the baby soft skin. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs 95.

exchange4media Staff Sep 28, 2010 8:33 AM

Sandeep Goyal’s Mogae picks equity stake in Sanjeev Kapoor’s Turmeric Ventures

Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 television channel dedicated to food. The channel is expected to go on-air before the end of the year.

exchange4media Mumbai Bureau Sep 28, 2010 8:31 AM

Mudra Connext Delhi bags media mandate for Akai

The Delhi office of Mudra Connext, a strategic business unit of Mudra Max (integrated engagement and experiential agency) has been assigned the media duties of Akai India. The size of the business is estimated to be around Rs 10-12 crore.

exchange4media Staff Sep 28, 2010 8:29 AM

Nick India fortifies retail plans with strategic pact with Simba Toys

Nick India and Simba Toys India have entered into a licensing and marketing agreement to retail Squap, one of Simba’s popular brands in India. A BTL activity is expected to be launched in mid-October to promote this brand amongst the kids and youths.

exchange4media Staff Sep 28, 2010 8:28 AM

Intel Capital makes strategic investment in Allied Digital Services

Allied Digital Services Ltd, a leading Indian IT services and solutions company, has signed an agreement with Intel Capital, under which the latter will invest in warrants to purchase Allied Digital equity shares. The parties expect allotment of the warrants to take place later this year.

exchange4media Staff Sep 28, 2010 8:26 AM

Of tracking technology’s inroads into media, marketing, advertising

Like all walks of life, technology has been impacting the brand communication space for long. However, not much has been discussed on how it is best used and how to prepare for the near future. This was extensively discussed at the Technology for Marketing & Advertising (TFM&A) event organised by UBM India in Mumbai on September 27, 2010.

Cassandra Serpes Sep 28, 2010 8:24 AM

eMarketer, Starcom MediaVest Group unveil ‘2010 Global Media Intelligence’

eMarketer and Starcom MediaVest Group (SMG) have jointly released a new report that establishes a credible dataset for brands to use to more effectively penetrate emerging and mature global media markets. The ‘2010 Global Media Intelligence’ (GMI) report covers six major regions worldwide and delves into 29 countries identified as core target markets.

exchange4media Staff Sep 28, 2010 8:22 AM

From pre-Independence to post-recession, ‘Fortune India’ builds the bridge

It is a mix of the old and the new in the inaugural issue of ‘Fortune India’. While on the one hand, the issue carries an article written by Pandit Jawaharlal Nehru on ‘Why India needs its Independence’, published originally in the 1942 edition of the Fortune, on the other hand, it provides insights into India Inc’s biggest challenge of managing a global workforce.

exchange4media Staff Sep 28, 2010 8:19 AM

Khushroo Badha quits Next Gen as Publisher; on his way to Global Source

Khushroo Badha has put in his papers as Publisher at Next Gen Publishing Ltd. He was with Next Gen for over five years. He will be moving to Global Source soon.

Akash Raha Sep 28, 2010 8:18 AM

The reality show war goes musical

With big budget reality shows like ‘Kaun Banega Crorepati 4’, ‘Bigg Boss 4’ and ‘Masterchef India’ lined up, GECs are making a lot of song and dance about them, literally. Spicing up the programme promotions are music videos featuring the superstar hosts – Salman Khan (‘Bigg Boss 4’) and Akshay Kumar (‘Masterchef India’).

Khushboo Tanna Sep 28, 2010 8:15 AM

ILNA re-elects Paresh Nath as President; to set up state and city committees

Paresh Nath of Delhi Press has been re-elected as President of the Indian Languages Newspapers Association (ILNA) at its 69th annual meeting held in Delhi recently. ILNA also released a plan of action to zero in on the concerns of the language newspaper and magazine industry.

Nitin Pandey Sep 28, 2010 8:14 AM

ERAA 2010: Jury meets in Delhi today after excellent response in Mumbai

Judging process for the first ever exchange4media Radio Advertising Awards (ERAA) has commenced with Jury meets in Mumbai on September 26 and now in Delhi on September 28. The entries received from the cross-section of the industry have been deeply appreciated by the distinguished Jury, making the process more interesting. The Awards ceremony will be held in Mumbai on October 7.

Pallavi Goorha Kashyup Sep 28, 2010 8:12 AM

Monsanto India scouts for new creative partner

Monsanto India Ltd (MIL), the Indian subsidiary of US-based multinational agricultural biotechnology corporation Monsanto Company, is in talks with creative agencies to handle its advertising duties in India. It is understood that JWT India and Lowe Lintas are the current agencies handling the creative business.

Tasneem Limbdiwala Sep 28, 2010 8:11 AM

New Kerala Tourism campaign: Copy cat or creativity unleashed?

The latest international campaign, titled ‘Your moment is waiting’, for Kerala Tourism has evinced some extreme reactions. While some have loved it, there’s an equal number who found it appalling. Then there is talk of strong similarity with the campaign for Mexico Tourism, Estrellas del Bicentenario. exchange4media gets the reactions from a cross-section of India’s advertising industry.

Tuhina Anand Sep 28, 2010 8:09 AM

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