Coca-Cola India, the official beverage partner of the 2010 Commonwealth Games, announced the launch of its new Visual Identity System (VIS) and logo for the Games in Delhi. Conceptualized on the platform of ‘Go Dilli, Let Sports Win’, the new VIS encourages people to participate in and support the XIX Commonwealth Games and ensure the triumph of sports and sportsman spirit over all else. This new identity and an extensive outdoor campaign will be used to activate all competition and non-competition venues of the Commonwealth Games including the Games venues, training venues, Games village etc.
Association of Indian Magazine (AIM) has announced that it will conduct an ‘Engagement Study’ for magazine, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this decision at Indian Magazine Congress (IMC) on day two, after advertisers and media agencies voiced their concerns over the measurement issue, which has marred the magazine industry for long.
Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.
The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.
Custom publishing has been there long and still attracts more and more players. A panel comprising Mitrajit Bhattacharya, Akila Urankar, Pradeep Gupta, Prakash Johari, and Xavier Collaco discussed more on how to drive this segment of magazines further towards growth at the sixth Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010.
With all mediums facing the digital storm, it would be foolhardy not to join the bandwagon. And this applies to magazines too. As digital media experts Raul Suarez and Mahesh Murthy stressed in their presentations as part of the ‘Digital Masterclass’ session, “Magazines won’t die, they’ll turn digital”. The Indian Magazine Congress is all about the print medium, however, a huge chunk of the discussions concerned the digital media.
The two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai, also saw the unveiling of a report on the state of the Indian magazine industry by Ernst & Young. The report addresses some of the key problems of this industry, including the need for a proper measurement metric system and the need to firm up the distribution network, among others.
‘Tapping into the Power of Social Networks’ came up for discussion at the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010. The panel members comprising Kalli Purie, Kiruba Shankar, Mahesh Murthy and Raul Suarez discussed how social media is the future and can be used not only to leverage brands, but also create brands. A one-on-one consumer interaction would definitely create a better consumer-brand connect, the panellists said.
The sixth Indian Magazine Congress (IMC) hoisted intriguing discussions on various issues concerning the magazine industry. ‘Editorial Challenges in a World of Convergence’ came under the scanner in the session moderated by Prasanto Kumar Roy. The panel members included eminent editors of the magazine industry such as Indrajit Gupta, Mohan Sivanand, Saira Menezes and Jitesh Pillai.
With India emerging as a potential market, quite a few international magazine titles have launched in the country. This influx has been further aided by easing of FDI norms. However, their entry has not been without hurdles and teething troubles. The session on ‘The future of International magazine brands in India’ saw panel members Hoshang Billimoria, Nicholas Brett, Rasina Uberoi, and Sandeep Khosla discuss these issues in detail. The session was moderated by Maheshwar Peri.
Rashtriya Sahara is set to further expand its footprint in Uttar Pradesh with the launch of its Banaras edition in November this year. After Lucknow, Kanpur and Gorakhpur, this will be the fourth edition of the newspaper in UP. The Banaras edition will have a total of 16 pages, of which 10 would be colour pages, along with a four-page supplement everyday.
Travel portal Expedia is on the lookout for a creative agency. The pitch process started in June 2010. It is learnt that Grey Worldwide, Mudra, Lowe Lintas and Publicis are the agencies in the fray for the final round. A decision on the agency is expected this week.
India lost out to Sri Lanka in the finals of the Micromax Cup, but the series recorded an average TVR of 2.27, much better than the average TVR of 1.7 garnered by the Asia Cup, which was held in June 2010 and was won by India. According to media planners, factors like India playing more matches and better distribution network boosted the ratings for Micromax Cup. exchange4media finds out more on what worked for the series.
The two-day Indian Magazine Congress commenced in Mumbai on September 6, 2010 with the opening address by I&B Secretary Raghu Menon and keynote addresses by India Today Group’s Aroon Purie and Nicholas Brett of BBC Worldwide Magazines. Organised by the Association of Indian Magazines (AIM), the over arching aim of the event is to understand the loopholes in the functioning of the industry and how to overcome them and finding out ‘What’s the next big thing’ is in magazines.