Date-wise News
Ignitee Digital Solutions to handle digital duties for Kaya?blur=25

Ignitee Digital Solutions Pvt Ltd, has bagged social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.

Preeti Hoon Aug 25, 2010 4:57 PM

Laqshya’s OMI makes Shoppers Stop’s sale campaign stand out?blur=25

Shoppers Stop, with its outdoor agency OMI (part of Laqshya Media Group), has gone all out to promote their end of season sale, which rolled out on August 14 and will run till September 3. The campaign’s aim is to build on the consumer excitement associated with sale and uses quite a few eye-catching innovations.

exchange4media Mumbai Bureau Aug 25, 2010 8:20 AM

IRS Q2 2010: Kannada publications chalk up a growth story; double digit growth for 3 Kannada dailies?blur=25

Kannada publications, especially dailies, have shown robust growth in AIR (Average Issue Readership) according to the IRS Q2 2010 results. Three of the top five Kannada dailies have witnessed double digit growth. However, in IRS Q1 2010, four out of the top five dailies had seen growth.

Nitin Pandey Aug 25, 2010 8:19 AM

IRS Q2 2010: Top order remains unchanged for Marathi publications; dailies soar, but magazines despair?blur=25

As per the IRS Q2 2010 results, Marathi publications have not witnessed any change in the top order. Of the Top 10 dailies, three have witnessed decline in Average Issue Readership (AIR), which shows an overall positive growth for Marathi dailies. However, the decline trend continues in Marathi magazines, with three of the five showing decline in AIR.

Cassandra Serpes Aug 25, 2010 8:18 AM

IRS Q2 2010: Dinakaran and Dinamalar readership in Tamil Nadu heads south?blur=25

Daily Thanthi and Times of India are the only two dailies to register a positive growth in AIR Tamil Nadu market, according to IRS Q2 2010. While Daily Thanthi has added

Judy Franko Aug 25, 2010 8:17 AM

IRS Q2 2010: Hindi dailies witness several ups and down in Mumbai?blur=25

Hindi dailies in the Mumbai market have witnessed ups and downs in Average Issue Readership (AIR) as per the IRS Q2 2010 data. NavBharat Times has emerged as the clear leader despite a negative growth in AIR in Mumbai. India Today (Hindi) leads among the Hindi magazines in the Mumbai market with a robust growth of 34.61 per cent in AIR.

Nitin Pandey Aug 25, 2010 8:16 AM

IRS Q2 2010: Positive growth for Top 3 Hindi dailies in Delhi NCR; NBT leads?blur=25

With a decent growth in Average Issue Readership (AIR) in IRS Q2 2010, NBT is leading the Delhi and Delhi NCR markets among all Hindi dailies. Hindustan is ranked second in both Delhi and Delhi NCR markets, however, the third position sees a close fight between Punjab Kesari and Dainik Jagran in both the markets.

Nitin Pandey Aug 25, 2010 8:15 AM

IRS Q2 2010: English dailies show positive growth; TOI remains undisputed leader?blur=25

The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu. English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures.

Akash Raha Aug 25, 2010 8:14 AM

Ad Review: Nissan Micra and the art of city living?blur=25

The recently launched campaign for Nissan Micra, stars the uber cool Ranbir Kapoor. The ad talks about the new features of the car, like the I-key, Push Button Start, Short turning radius, with Ranbir demonstrating the features to his peers.

Shikha Aug 25, 2010 8:13 AM

WPP announces interim results; US, parts of Asia, Latin America report strong growth?blur=25

The Board of WPP announced its unaudited interim results for the six months ended June 30, 2010, which reflected strong revenue growth, particularly in the second quarter, in the US and in parts of Asia and Latin America. Total billings of the Group were up 8.5 per cent at £20.333 billion, while reportable revenue was up 3.5 per cent at £4.441 billion.

Dipali Banka Aug 25, 2010 8:12 AM

IRS Q2 2010: Mixed reactions from South publishers; call for different pattern of estimation for magazines?blur=25

While Daily Thanthi has witnessed some growth as per IRS Q2 2010 data, nearly all dailies and periodicals in Tamil Nadu have shown negative growth. The results have garnered mixed reactions from the players in Southern media. Meanwhile, quite a few publishers are seeking a different pattern of estimation for magazines, which, they felt, a large survey like IRS was not able to capture.

Judy Franko Aug 25, 2010 8:12 AM

IRS Q2 2010: Four of the top five Hindi magazines witness decline; Saras Salil maintains lead?blur=25

Four of the top five Hindi magazines have recorded negative growth in Average Issue Readership (AIR), as per the IRS Q2 2010 results, Hindi fortnightly Saras remains the leader, followed by monthly magazine Pratiyogita Darpan.

Nitin Pandey Aug 25, 2010 8:11 AM

IRS Q2 2010: Dismal shows for English magazines; numbers head south?blur=25

The poor show of English magazines continued with as many as 13 of the top 20 periodicals showing a dip in AIR figures a per the IRS Q2 2010 results. India Today topped the charts, recording a dip of 0.95 per cent in its Average Issue Readership (AIR) figures. It was followed by Readers Digest and General Knowledge Today in the second and third spots, respectively.

Akash Raha Aug 25, 2010 8:10 AM

IRS Q2 2010: TOI’s might continues in Mumbai; positive growth boosts other players too?blur=25

According to the Indian Readership Survey (IRS) Q2 2010 Q2 data, The Times of India has once again topped the list in Mumbai, way ahead of the rest of the pack. Mumbai Mirror, a publication from The Times of India Group, is placed second, followed by DNA. Hindustan Times, which leads in Delhi, has to make do with the fourth place in Mumbai, registering a growth in AIR of 4.65 per cent.

Akash Raha Aug 25, 2010 8:09 AM

Online brand-building in India: The flight, figures and favourability – Part 1?blur=25

Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. This is where the advertisers and digital media owners come together to create a unique experience for users and ultimately secure for themselves a bigger chunk of the attention pie. exchange4media finds out more about this emerging concept from some leading industry players.

Preeti Hoon Aug 25, 2010 8:08 AM