Ignitee Digital Solutions Pvt Ltd, has bagged social media activities for Kaya Skin Clinic. This campaign will involve a number of exciting applications to increase the level of consumer engagements and enhance Kaya Skin Clinic’s visibility in the social media space.
Shoppers Stop, with its outdoor agency OMI (part of Laqshya Media Group), has gone all out to promote their end of season sale, which rolled out on August 14 and will run till September 3. The campaign’s aim is to build on the consumer excitement associated with sale and uses quite a few eye-catching innovations.
Kannada publications, especially dailies, have shown robust growth in AIR (Average Issue Readership) according to the IRS Q2 2010 results. Three of the top five Kannada dailies have witnessed double digit growth. However, in IRS Q1 2010, four out of the top five dailies had seen growth.
As per the IRS Q2 2010 results, Marathi publications have not witnessed any change in the top order. Of the Top 10 dailies, three have witnessed decline in Average Issue Readership (AIR), which shows an overall positive growth for Marathi dailies. However, the decline trend continues in Marathi magazines, with three of the five showing decline in AIR.
Hindi dailies in the Mumbai market have witnessed ups and downs in Average Issue Readership (AIR) as per the IRS Q2 2010 data. NavBharat Times has emerged as the clear leader despite a negative growth in AIR in Mumbai. India Today (Hindi) leads among the Hindi magazines in the Mumbai market with a robust growth of 34.61 per cent in AIR.
With a decent growth in Average Issue Readership (AIR) in IRS Q2 2010, NBT is leading the Delhi and Delhi NCR markets among all Hindi dailies. Hindustan is ranked second in both Delhi and Delhi NCR markets, however, the third position sees a close fight between Punjab Kesari and Dainik Jagran in both the markets.
The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu. English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures.
The Board of WPP announced its unaudited interim results for the six months ended June 30, 2010, which reflected strong revenue growth, particularly in the second quarter, in the US and in parts of Asia and Latin America. Total billings of the Group were up 8.5 per cent at £20.333 billion, while reportable revenue was up 3.5 per cent at £4.441 billion.
While Daily Thanthi has witnessed some growth as per IRS Q2 2010 data, nearly all dailies and periodicals in Tamil Nadu have shown negative growth. The results have garnered mixed reactions from the players in Southern media. Meanwhile, quite a few publishers are seeking a different pattern of estimation for magazines, which, they felt, a large survey like IRS was not able to capture.
The poor show of English magazines continued with as many as 13 of the top 20 periodicals showing a dip in AIR figures a per the IRS Q2 2010 results. India Today topped the charts, recording a dip of 0.95 per cent in its Average Issue Readership (AIR) figures. It was followed by Readers Digest and General Knowledge Today in the second and third spots, respectively.
According to the Indian Readership Survey (IRS) Q2 2010 Q2 data, The Times of India has once again topped the list in Mumbai, way ahead of the rest of the pack. Mumbai Mirror, a publication from The Times of India Group, is placed second, followed by DNA. Hindustan Times, which leads in Delhi, has to make do with the fourth place in Mumbai, registering a growth in AIR of 4.65 per cent.
Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. This is where the advertisers and digital media owners come together to create a unique experience for users and ultimately secure for themselves a bigger chunk of the attention pie. exchange4media finds out more about this emerging concept from some leading industry players.