Hectic preparations are on for the fifth edition of ‘impact Person of the Year 2009’, an annual initiative of ‘impact’ magazine. Twelve nominees have been shortlisted this year, based on industry votes and nominations. The winner would be announced at a grand ceremony in Mumbai on December 17, 2009.
Citizen Dentsu, Dentsu India’s specialised division for social communications, is partnering the Government of Delhi for the latter’s Campaign against Child Exploitation, called ‘Time for Change’. This is a year-long campaign and budgetary allocations will come from period to period.
NS Publicity, a Rajasthan-based OOH agency, has been awarded the OOH advertising rights for DMRC’s RK Ashram to Dwarka route, which is worth Rs 50 crore. The agency has won the advertising rights for eight years following a closely contested tender process that also saw the participation of companies like Proactive, Pioneer Publicity, Big Street and Prithvi Associates.
InMobi has roped in Emmanuel Allix, a former GroupM hand, into their top management team to spearhead Asia Pacific. In this position, Allix will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. He joins InMobi from Pudding Media, where he was Managing Director.
Continuing with the overview on the growth of Internet in India, the second part of the report looks at what Internet has to offer, whether it can take on television as a medium of communication, growing mobile penetration and infrastructure issues like broadband penetration, etc.
Media commentator Sanjay Jha writes on the recent attack at IBN-Lokmat’s office and feels that stricter laws need to be formulated to curb such attacks. Moreover, he feels that there should be a greater show of solidarity among the media to condemn such acts of vandalism and goondaism.
The top 10 publications that have recorded the highest growth in their average issue readership (AIR) in the latest round of the Indian Readership Survey (IRS) include the likes of Deshabhimani , Lokmat, Malayala Manorama, Vanitha and The Times of India, among others. Publications that have seen the steepest falls in this round include Vartha, Saras Salil, Eenadu, Andhra Jyothi and Gujarat Samachar.
The Indian Readership Survey (IRS) 2009 R2 reiterates The Times of India’s leadership position in the market. The daily has swamped Mumbai’s hoardings today morning announcing its leadership position. Meanwhile, sibling publication Mumbai Mirror follows in some of the markets, but the competition to the leader is coming from DNA.
The decline story is no different for business publications. The Economic Times has maintained its massive lead in this segment despite registering a marginal drop in its readership. Mint, too, has seen a drop in readership. Among business magazines, leader Business Today and No 2 Business India, too, have lost on readership numbers.
According to the Round 2 of the Indian Readership Survey (IRS) 2009, just like in the last round, magazines seem to have taken a hard hit on their average issue readership (AIR) in this round as well. A detailed look shows that 12 out of the top 20 magazines have seen a drop in their AIR numbers.
Round 2 of the Indian Readership Survey (IRS) 2009 is out. According to the survey, in an absolute sense, there are no surprises in the top order of the average issue readership (AIR) numbers of dailies. Publications that ruled the chart in R1 of IRS 2009 continue to lead in this round as well. The encouraging news comes in the top 10, where unlike various other rounds, many publications have shown growth. However, one step deeper, and with the exception of one publication, all dailies from position 10 to 20 have dropped.
The success of a communication campaign is gauged by its accessibility, viewership, relevance, and understanding by the target audience. In designing a communication, an accurate media vehicle not only helps us connect to a specific group of audience, but also helps us in identifying the gap between the present lifestyle and the aspirational life space of the target audience, while an impressive creative helps us bridge this gap.