ZenithOptimedia has emerged as the agency bagging the highest number of businesses in the January-October 2009, according to the R3 study. The agency’s position has been buoyed by the recent wins such as Swarovski Asia Pacific, Usha International, Unitech Wireless, and Godfrey Philips. ZenithOptimedia maintained the top position in October 2009.
Kannada publications have also seen decline in average issue readership (AIR) as per the Indian Readership Survey (IRS) 2009 R2 data. Four of the five newspapers have seen a decline in AIR, while among Kannada magazines four of the five magazines have seen double-digit decline.
The downturn in Average Issue Readership (AIR) continues. According to Indian Readership Survey (IRS) 2009 R2 data, all top five Assamese dailies have shown a decline in AIR. Assamese magazines, too, have seen a decline trend with three of the four top magazines registering double digit fall.
The readership story for Telugu publications is not a very happy one with both dailies and magazines witnessing decline as per the Indian Readership Survey (IRS) 2009 R2 data. Among the dailies, Eenadu leads, while Swati Sapari Vara Patrika leads among magazines.
As per the Indian Readership Survey (IRS) 2009 R2 data, English publications see no different trend in their average issue readership (AIR). Magazines have taken a harder hit than newspapers, as have been seen in the last couple of rounds. Among the Top 10 English dailies, four have seen a decline in AIR. However, when it comes to magazines, not a single one in the Top 10 list has seen growth.
Creativeland Asia’s Sudheer Krishnan has quit the organisation. Krishnan confirmed the news to exchange4media, but refused disclose his next destination. As is known, earlier this month Paul Menacherry had joined Creativeland Asia as Executive Creative Director, where he is based in Kochi to head the company’s South India operations.
ESPN-Star Sports has claimed that Hathway has not made payments due to them since July 2009. The outstanding amount is reportedly in excess of Rs 16 crore. ESPN had switched off its services in key networks and a nationwide notice had been issued on November 10, 2009, warning the MSO that it would switch off signals with effect from December 1, 2009.
We are one of the top five agencies in the country. You may say that our creative products have slipped over the couple of years; maybe or maybe not. But in the Asia Pacific context, Grey India is the key driver in both its top line and bottom line numbers. And India is the jewel in the Asia Pacific crown.