There isn’t much cheer for publications in Assam in this quarter, with just one publication – Assam Tribune – witnessing positive growth among the Top 10 dailies. Not a single of the top five magazines have seen any growth in Q2. Asomiya Pratidin leads among dailies in Assam, while Bismoi is the most read magazine.
Ananda Bazar Patrika is by far the most read daily in West Bengal, its Average Issue Readership (AIR) is more than double of its nearest competitor, Bartaman. Sangbad Pratidin follows at third position, while The Telegraph is placed fourth. These top four dailies in West Bengal have reported positive growth in AIR.
The IRS Q2 2010 results have brought some cheer to the publications in the Karnataka market. Six of the Top 10 dailies and four of the top five magazines have seen positive growth in their Average Issue Readership (AIR) in this quarter. Vijay Karnataka leads among dailies.
As far as the Bihar market is concerned, Hindi publications lead the way. Seven of the Top 10 dailies and all the five leading magazines are Hindi publications. However, the IRS Q2 2010 results bring no cheer as most publications have seen decline. On the other hand, The Hindu and Prabhat Khabar have seen massive growths in Average Issue Readership (AIR).
Jharkhand has been witnessing intensified competition following the entry of quite a few new players. The established players have pulled up their socks to counter this challenge and their efforts have paid off. According to the IRS Q2 2010 results, three of the top five dailies that have recorded positive growth are Hindi language publications.
Publications in Maharashtra have fared quite well as per the IRS Q2 2010 results, with 19 of the Top 30 publications seeing positive growth. Just four of the Top 15 dailies have witnessed decline, while the rest have seen marginal growth. Magazines, however, have taken a little more beating than the dailies with seven of the Top 15 showing decline.
Advertisers today are open to experimenting like never before. One such experiment, or rather, developing trend in marketing seen these days is that of online brand-building. While Part 1 of the special report covered areas like the growing prowess of online brand-building, luring advertisers and ROI, Part 2 focuses on the advantages, the brand side of the story, and consumer engagement, among others.
The bitter tussle between radio operators and music companies over royalty payment has come to an end with the Copyright Board recommending a revenue sharing model. Around 2 per cent of net advertising revenues of radio companies will now be given as royalty tax to the music companies, providing a much needed relief to radio players.
Almost 80 per cent of the ad spends by big media buying agencies is decided with the help of automated media planning tools, which track the No. 1, 2 and 3 in each market. These rankings are decided by IRS stats. However, neither the archaic research methodology nor the pace of adaptation seems to suggest that the MRUC is taking this seriously, laments Manajit Ghoshal, MD & CEO, Mid-Day Infomedia.
The announcement of the IRS Q2 2010 results have once again stirred the embers of contentious issues like the methodology of measurement, authenticity of the numbers and common approach for newspapers and magazines. exchange4media spoke to a cross-section of the industry to gauge their reactions to these issues. Meanwhile, the industry is eagerly anticipating the proposed merger of NRS and IRS.
BIG CBS Networks’ announcement about its plans to launch three English entertainment channels has caused much excitement in the genre. Now, there are talks about Times Television Network’s plans to expand its channel bouquet with a new English movie channel, christened Mango.