B2B is an essential part of magazine publishing and is one of the businesses that has been well acquired. But is what they have achieved good enough or is more needed in terms of higher revenues or content or even re-invention? All these issues and more were raised in the concluding session of the two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai.
Close on the heels of winning the BIG CBS account, McCann Erickson has now added one more big win to its kitty. The agency has bagged the creative duties of Srei Infrastructure after beating two other well-known agencies in fray. According to industry sources, the account size is pegged at upwards of Rs 15 crore.
VivaKi has announced two significant appointments that are designed to create a transformational impact in its efforts to create a much bigger presence in the Indian market. Puvanan Thuraisamy has relocated from VivaKi Australia to take over as the India CFO, while Rashmi Deshpande has moved from Reliance Broadcasting as Chief Talent & Transformation Officer.
Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the domain of below-the-line brand communication activities, encompassing promotional activation and event based activation. Percept Activ will be headed by Sanjay Shukla.
The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.
While issues like cover price, talent, content, advent of digital media have been discussed at great length by magazine owners and editors, the issue of distribution often remains untouched. Day 2 of the sixth Indian Magazine Congress saw an entire session devoted to this aspect of magazine industry, titled ‘New reading habits, new distribution challenges’.
With the memories of the downturn not too far away, the panel discussion on ‘The Smartest Strategies used in the Recent Downturn’ garnered a lot of interest. The panel comprising Anant Nath, Ashish Bagga, Nick Carugati, Riyad Mathew, R Rajmohan and moderator Chris Llewellyn shared their experiences during the slowdown and how they successfully weathered it.
Delivering the special address on ‘Magazines: Medium of the Future’, Chris Llewellyn, President and CEO, International Federation of the Periodical Press (FIPP), spoke about how magazines were still an efficacious medium of news and entertainment for the masses. He reasserted his belief that magazines would stand the test of time. Llewellyn was speaking on Day 2 of the Indian Magazine Congress.
Bringing the advertiser’s perspective to the magazine story, Lynn de Souza, Chairperson and CEO, Lintas Media Group, presented a Masterclass session on ‘What advertisers want from Magazine Brands? ROI in 2011’. Her presentation was followed by a panel discussion involving industry leaders such as Tarun Rai, R Gowthaman, Ashish Bhasin, LV Krishnan and Debasis Mitra along with De Souza, who highlighted the concerns of this industry and what were the key things that the publishers should focus on.
After 12 months of meeting path breaking entrepreneurs, of discovering smart ideas, of exploring the ever-ingenious entrepreneurial mind, ‘Entrepreneur’ magazine is celebrating its first anniversary with a very special issue. The issue is packed with the personal success stories of India’s foremost entrepreneurs and business visionaries – complete with the success tips they swear by.
The coming together of Multi Screen Media (MSM) and Yash Raj Films (YRF) had generated much excitement. However, the debut was below expectation and the five youth-centric YRF shows failed to garner the desired numbers. Now, MSM is gearing to launch the second tranche of YRF shows by the year-end, while continuing with repeats in a new time band.
DB Corporation, the publisher of Dainik Bhaskar, has received a huge relief from the Delhi High Court. The Court has dismissed the orders restricting the management from launching the newspaper in Ranchi. Sanjay Agarwal, Co-owner, DB Corp, had earlier had managed to acquire stay orders from the Court on the launch of Dainik Bhaskar in Ranchi.
Malayala Manorama TV (MMTV), the television division of Malayala Manorama, is planning to increase its presence in the television space in Kerala by adding a GEC by mid-2011. The channel is expected to help the group gain foothold in the cluttered GEC space. Jacob Mathew, Executive Editor and Director, Malayala Manorama, revealed this to exchange4media.
The proposed PRB Act and its implications came under the scanner on Day 2 of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 7, 2010. Discussing the Act were panel members Mitrajit Bhattacharya, Paresh Nath and Pradeep Gupta.