Date-wise News
IMC 2010: Re-inventing the B2B space?blur=25

B2B is an essential part of magazine publishing and is one of the businesses that has been well acquired. But is what they have achieved good enough or is more needed in terms of higher revenues or content or even re-invention? All these issues and more were raised in the concluding session of the two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai.

Cassandra Serpes Sep 8, 2010 8:22 AM

After BIG CBS, McCann Erickson bags Srei Infrastructure; ac size upwards of Rs 15 cr?blur=25

Close on the heels of winning the BIG CBS account, McCann Erickson has now added one more big win to its kitty. The agency has bagged the creative duties of Srei Infrastructure after beating two other well-known agencies in fray. According to industry sources, the account size is pegged at upwards of Rs 15 crore.

Preeti Hoon Sep 8, 2010 8:03 AM

VivaKi beefs up India team with new CFO, Chief Talent Officer; readies for big market push?blur=25

VivaKi has announced two significant appointments that are designed to create a transformational impact in its efforts to create a much bigger presence in the Indian market. Puvanan Thuraisamy has relocated from VivaKi Australia to take over as the India CFO, while Rashmi Deshpande has moved from Reliance Broadcasting as Chief Talent & Transformation Officer.

exchange4media Staff Sep 8, 2010 8:01 AM

Percept beefs up brand activation focus with new strategic business unit – Percept Activ?blur=25

Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the domain of below-the-line brand communication activities, encompassing promotional activation and event based activation. Percept Activ will be headed by Sanjay Shukla.

exchange4media Mumbai Bureau Sep 8, 2010 7:58 AM

IMC 2010: AIM to conduct ‘Engagement Study’ for magazines as alternate source of data?blur=25

The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.

Akash Raha Sep 8, 2010 7:56 AM

IMC 2010: Identifying the changing distribution landscape in the print industry?blur=25

While issues like cover price, talent, content, advent of digital media have been discussed at great length by magazine owners and editors, the issue of distribution often remains untouched. Day 2 of the sixth Indian Magazine Congress saw an entire session devoted to this aspect of magazine industry, titled ‘New reading habits, new distribution challenges’.

Cassandra Serpes Sep 8, 2010 7:55 AM

IMC 2010: Lessons from the recession – how Indian magazines weathered the storm?blur=25

With the memories of the downturn not too far away, the panel discussion on ‘The Smartest Strategies used in the Recent Downturn’ garnered a lot of interest. The panel comprising Anant Nath, Ashish Bagga, Nick Carugati, Riyad Mathew, R Rajmohan and moderator Chris Llewellyn shared their experiences during the slowdown and how they successfully weathered it.

Akash Raha Sep 8, 2010 7:54 AM

IMC 2010: Magazines give high level of engagement and that’s what advertisers want - Chris Llewellyn, FIPP?blur=25

Delivering the special address on ‘Magazines: Medium of the Future’, Chris Llewellyn, President and CEO, International Federation of the Periodical Press (FIPP), spoke about how magazines were still an efficacious medium of news and entertainment for the masses. He reasserted his belief that magazines would stand the test of time. Llewellyn was speaking on Day 2 of the Indian Magazine Congress.

Akash Raha Sep 8, 2010 7:52 AM

IMC 2010: Set IRS aside and invest on capturing quantitative & intangible effect on readers, Lynn de Souza tells magazine players?blur=25

Bringing the advertiser’s perspective to the magazine story, Lynn de Souza, Chairperson and CEO, Lintas Media Group, presented a Masterclass session on ‘What advertisers want from Magazine Brands? ROI in 2011’. Her presentation was followed by a panel discussion involving industry leaders such as Tarun Rai, R Gowthaman, Ashish Bhasin, LV Krishnan and Debasis Mitra along with De Souza, who highlighted the concerns of this industry and what were the key things that the publishers should focus on.

Khushboo Tanna Sep 8, 2010 7:51 AM

Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line?blur=25

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.

Pallavi Goorha Kashyup Sep 8, 2010 7:49 AM

‘Entrepreneur’ turns one in India; celebrates with best entrepreneurial minds?blur=25

After 12 months of meeting path breaking entrepreneurs, of discovering smart ideas, of exploring the ever-ingenious entrepreneurial mind, ‘Entrepreneur’ magazine is celebrating its first anniversary with a very special issue. The issue is packed with the personal success stories of India’s foremost entrepreneurs and business visionaries – complete with the success tips they swear by.

exchange4media Staff Sep 8, 2010 7:48 AM

Sony tests new time band with YRF repeats; plans to launch 2 more YRF shows?blur=25

The coming together of Multi Screen Media (MSM) and Yash Raj Films (YRF) had generated much excitement. However, the debut was below expectation and the five youth-centric YRF shows failed to garner the desired numbers. Now, MSM is gearing to launch the second tranche of YRF shows by the year-end, while continuing with repeats in a new time band.

Khushboo Tanna Sep 8, 2010 7:46 AM

Delhi High Court allows Dainik Bhaskar to resume publishing from Ranchi?blur=25

DB Corporation, the publisher of Dainik Bhaskar, has received a huge relief from the Delhi High Court. The Court has dismissed the orders restricting the management from launching the newspaper in Ranchi. Sanjay Agarwal, Co-owner, DB Corp, had earlier had managed to acquire stay orders from the Court on the launch of Dainik Bhaskar in Ranchi.

exchange4media Staff Sep 8, 2010 7:44 AM

Malayala Manorama to launch general entertainment channel by mid-2011?blur=25

Malayala Manorama TV (MMTV), the television division of Malayala Manorama, is planning to increase its presence in the television space in Kerala by adding a GEC by mid-2011. The channel is expected to help the group gain foothold in the cluttered GEC space. Jacob Mathew, Executive Editor and Director, Malayala Manorama, revealed this to exchange4media.

Judy Franko Sep 8, 2010 7:43 AM

IMC 2010: Industry leaders slam PRB amendments, call them ‘Draconian’ for the magazine industry?blur=25

The proposed PRB Act and its implications came under the scanner on Day 2 of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 7, 2010. Discussing the Act were panel members Mitrajit Bhattacharya, Paresh Nath and Pradeep Gupta.

Akash Raha Sep 8, 2010 7:41 AM

TOI mulls Kochi edition?blur=25

It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say that The Times of India has put together a team in place to launch the Kochi edition.

Tuhina Anand Sep 8, 2010 7:39 AM