Date-wise News
IPL ratings lower than last week, but digital TVR could bring cheer to advertisers?blur=25

The TAM Media research rating for IPL2 from April 26 to May 2, 2009 matches showed the average ratings for the C&S category was 4.08 TVR, whereas that of digital was 5.92 TVR. The ratings released this week have shown a slight dip as compared to the ratings released for April 18-25, 2009 matches. exchange4media.com spoke to media planners to find out whether the digital ratings have any kind of impact on the advertisers.

Robin Thomas May 11, 2009 10:25 AM

IPL 2: Team loyalty assumed, but hardly upheld?blur=25

Recreating passion for cricket on regional lines has perhaps been one of the major innovations of IPL. Shifting the venue to South Africa has already deprived IPL fans the stadium buzz and frenzy, but even for viewers back home, IPL doesn’t seem to have promoted the loyalty factor much this season.

exchange4media Staff May 11, 2009 10:24 AM

With 20 pc Safeguard Duty, the publishing Industry will suffer, fear paper traders’ body?blur=25

The Federation of Paper Traders Associations of India (FPTA) has expressed its deep concern over the move by some domestic paper manufacturers, under the aegis of the Indian Paper Manufacturers Association, for imposition of 20 per cent Safeguard Duty, as it feels that this would lead to a further hike in the price of wood-free coated papers that is used in magazines.

exchange4media Staff May 11, 2009 8:24 AM

IRS 2009 R1: Hindustan Times tops in Delhi; TOI tops in Mumbai?blur=25

As per the Indian Readership Survey (IRS) 2009 R1 data, released by the Media Research Users Council on May 8, Hindustan Times is the top publication in Delhi, while The Times of India is the top publication in Mumbai. When it comes to the publication that showed growth in Mumbai, DNA is on top. TOI shows the maximum decline among the top five English dailies. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34711&tag=30005&pict=0 target= _blank>Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi</a>

Cassandra Serpes May 11, 2009 8:22 AM

IRS 2009 R1: Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi?blur=25

For some time now, the leadership of the leader in the commercial capital of India seems to be under threat and the IRS 2009 R1 data sees something similar. Similar analysis of the power capital, Delhi, indicates a slightly different picture.

Anita Nayyar May 11, 2009 8:16 AM

IRS 2009 R1:  Mirchi continues to lead across India; but SFM gains the most?blur=25

The IRS 2009 R1 data released on May 8, 2009 has put Radio Mirchi on the top, followed by AIR FM Rainbow and Big FM in the top 10 list for FM radio players. However, in terms of gain in listeners in the last six months, SFM has gained the highest of 3.09 per cent, as compared to Radio Mirchi’s 1.53 per cent increase in listenership.

Robin Thomas May 11, 2009 8:02 AM

Telecommunication services leads in telecom sector advertising in print during Q1 2009: AdEx Analysis?blur=25

Telecommunication services with 82 per cent share leads in telecom sector advertising in print during Q1 2009. Bharat Sanchar Nigam Ltd was the top advertiser in telecommunication services in print. Nokia Corporation and LG Electronics shared the 1st rank with an equal advertising share of 22 per cent each of the overall telecommunication equipment advertising in print during Q1 2009.

exchange4media Staff May 11, 2009 7:58 AM

Mirchi Kaan Awards 2009: ‘Radio is a tough medium to crack’?blur=25

The sixth Mirchi Kaan Awards saw 750 entries this year. In all there were 10 Gold winners this year, with McCann Erickson and Leo Burnett dominating the metals tally. Some of the award winners that exchange4media spoke to immediately after the awards ceremony in Mumbai on May 8, share their views on the quality of radio advertising in India.

Robin Thomas May 11, 2009 7:56 AM

Rediffusion Y&R’s Ramanuj Shastry likely to join Saatchi & Saatchi?blur=25

In 2007, Rediffusion Y&R had introduced the dual Chief Creative Officer (CCO) structure with Ramanuj Shastry and Sagar Mahabaleshwarkar heading the creative business of the agency. After a stint of more than two years, Shastry has bid adieu to the agency. It is now understood that he is headed to Saatchi & Saatchi India.

Tasneem Limbdiwala May 11, 2009 7:55 AM

Mixed Media: So who have been the News Channel No. 1s in Elections 2009??blur=25

Election results are still a week away, but there are clear winners of Election News 2009 on our news channels, writes Pradyuman Maheshwari, as he picks his #1s from among the national Hindi and English news channels.

Pradyuman Maheshwari May 11, 2009 7:54 AM

Curtains down on Creative Week NYC: all eyes now on 2010?blur=25

The first-ever Creative Week NYC is over, and the One Club that was driving this event, is already prepared for the 2010 event. One newer aspect on The One Club’s calendar is One Show Entertainment, which would be held in Los Angeles next year.

Noor Fathima Warsia May 11, 2009 7:53 AM

India is a bright spot, but with one caveat, says IPG’s Steve Gatfield?blur=25

Steve Gatfield will always be the name that was instrumental in the transition of the Lintas Group in India into a wholly-owned Interpublic Group (IPG) subsidiary. Many decisions that Gatfield has taken has changed the face of Lintas Group leadership. In an exclusive chat with exchange4media, Gatfield speaks on his decision to exit his role as Lowe Worldwide CEO, the role that he sees India play in the global media and advertising industry, and what can be expected from him in the days to come.

Noor Fathima Warsia May 11, 2009 7:52 AM