The TAM Media research rating for IPL2 from April 26 to May 2, 2009 matches showed the average ratings for the C&S category was 4.08 TVR, whereas that of digital was 5.92 TVR. The ratings released this week have shown a slight dip as compared to the ratings released for April 18-25, 2009 matches. exchange4media.com spoke to media planners to find out whether the digital ratings have any kind of impact on the advertisers.
Recreating passion for cricket on regional lines has perhaps been one of the major innovations of IPL. Shifting the venue to South Africa has already deprived IPL fans the stadium buzz and frenzy, but even for viewers back home, IPL doesn’t seem to have promoted the loyalty factor much this season.
The Federation of Paper Traders Associations of India (FPTA) has expressed its deep concern over the move by some domestic paper manufacturers, under the aegis of the Indian Paper Manufacturers Association, for imposition of 20 per cent Safeguard Duty, as it feels that this would lead to a further hike in the price of wood-free coated papers that is used in magazines.
As per the Indian Readership Survey (IRS) 2009 R1 data, released by the Media Research Users Council on May 8, Hindustan Times is the top publication in Delhi, while The Times of India is the top publication in Mumbai. When it comes to the publication that showed growth in Mumbai, DNA is on top. TOI shows the maximum decline among the top five English dailies. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34711&tag=30005&pict=0 target= _blank>Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi</a>
The IRS 2009 R1 data released on May 8, 2009 has put Radio Mirchi on the top, followed by AIR FM Rainbow and Big FM in the top 10 list for FM radio players. However, in terms of gain in listeners in the last six months, SFM has gained the highest of 3.09 per cent, as compared to Radio Mirchi’s 1.53 per cent increase in listenership.
Telecommunication services with 82 per cent share leads in telecom sector advertising in print during Q1 2009. Bharat Sanchar Nigam Ltd was the top advertiser in telecommunication services in print. Nokia Corporation and LG Electronics shared the 1st rank with an equal advertising share of 22 per cent each of the overall telecommunication equipment advertising in print during Q1 2009.
The sixth Mirchi Kaan Awards saw 750 entries this year. In all there were 10 Gold winners this year, with McCann Erickson and Leo Burnett dominating the metals tally. Some of the award winners that exchange4media spoke to immediately after the awards ceremony in Mumbai on May 8, share their views on the quality of radio advertising in India.
In 2007, Rediffusion Y&R had introduced the dual Chief Creative Officer (CCO) structure with Ramanuj Shastry and Sagar Mahabaleshwarkar heading the creative business of the agency. After a stint of more than two years, Shastry has bid adieu to the agency. It is now understood that he is headed to Saatchi & Saatchi India.
Steve Gatfield will always be the name that was instrumental in the transition of the Lintas Group in India into a wholly-owned Interpublic Group (IPG) subsidiary. Many decisions that Gatfield has taken has changed the face of Lintas Group leadership. In an exclusive chat with exchange4media, Gatfield speaks on his decision to exit his role as Lowe Worldwide CEO, the role that he sees India play in the global media and advertising industry, and what can be expected from him in the days to come.