Beginning of the year 2009 might have been a little frustrating for the industry, but the year ended on a positive note, giving all a chance to look forward to more interesting developments in 2010. exchange4media takes a look at some of the major developments in India’s print media in 2009.
The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.
Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.
Denstu Creative Impact has bagged creative mandate for Maruti Suzuki’s newest MPV (multi purpose vehicle) Eeco following a multi-agency pitch of Maruti roster agencies. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki, has confirmed the account size to be in the region of Rs 25-30 crore. The media duties are being handled by Lintas Media Group.
NDTV Worldwide and Beximco Group of Bangladesh have joined hands to launch a 24-hour news and current affairs channel in Bangladesh. NDTV will not hold any equity stake in the channel, but will be involved in the channel from the drawing board stage through to its launch.
Last Friday’s incident of a Tamil Nadu police sub-inspector crying for help as he was injured and two ministers on the spot doing precious little has led to a debate on what should the cameraperson capturing the incident have done: save the cop’s life or go on filming. There is need for the media to do a soul search on the issue, writes Pradyuman Maheshwari.
CityPlus, the community weekly from Jagran Prakashan Ltd, publishers of Dainik Jagran, has launched its Hyderabad edition. It is the 21st edition of CityPlus and the first in Hyderabad. The weekly will be gradually venturing into other parts of the city as it has done in other cities where it is present.
The curtains have closed on 2009 and despite the slow movement in the economy and the impact of that on the media and advertising business, 2009 still has to be one of the most eventful years of the industry. Every domain has seen developments in 2009 that would shape what 2010 would be all about. exchange4media lists five things that have dominated most of the industry conversations.
Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.