Henkel India’s Pril and Bref bag Product of the Year awards

Henkel India Ltd has won the ‘Product of the Year’ title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2008 in their respective categories.

by exchange4media Chennai Bureau
Published - Apr 27, 2009 9:40 AM Updated: Apr 27, 2009 9:40 AM
Henkel India’s Pril and Bref bag Product of the Year awards

Henkel India Ltd has won the ‘Product of the Year’ title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2008 in their respective categories.

Pril Anti-bacterial bagged the award for its differentiated offering in the utensil cleaner category, while Bref Power Cleaner emerged the winner in the household cleaning category. The brands were chosen by 40,000 consumers through an independent survey, which is claimed to be the largest ever of its kind in India.

Speaking on the occasion, Jayant Singh, Managing Director, Henkel India Ltd, said, “This is indeed a proud moment for Henkel India. Our vision at Henkel is to make people’s lives easier, better and more beautiful with our brands and technologies. Innovative products that better fulfill the needs of our consumers are the basis for successfully turning this vision into reality. Both Pril and Bref are best in class products, which clearly exceed our consumers’ expectations. This is reflected in the ‘Product of the Year’ award and we at Henkel India are very proud of this achievement.”

The award is an especially significant achievement for Brand Bref, which is just a year old in India, having been launched in the country only in March 2008. Bref Power Cleaner is the first multi-surface cleaner in the country, which comes in foam.

‘Product of the Year’ is a globally known consumers’ recognition forum which champions and rewards product innovation in the retail sector. It is the first ever recognition in India where consumers judge products in 27 different categories. This year, the research was carried out by one of the largest independent agencies, AC Nielsen, who conducted face to face interviews with the consumers.

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