Date-wise News

As Delhi hosts the Commonwealth Games, the BBC’s international news services will be providing live coverage, reports and analysis of all the sporting action and news during all the 11 days of competition.

exchange4media Staff 05-October-2010

RAM data shows that it was not the best week for Bangalore with top FM players except Radio City showing a decline. The top players in Delhi, too, have dropped, but mid-order players like Radio City and Red FM have managed to keep their numbers positive.  

exchange4media Staff 05-October-2010

To promote the new series of ‘Ben 10’, Cartoon Network has tied up with Cadbury’s and McDonalds to reach out to the consumers. Even in the online space, the channel is going all out to reach out to its core audience by letting them create a party kit around the popular cartoon character.

Khushboo Tanna 05-October-2010

Sridhar Ramanujam, CEO and Founder of brand-comm, launched his third book on branding, called ‘En Vazhi Thani Vazhi’ [roughly translated ‘My way is the original (a unique) way’], one of the cult punch dialogues from Rajnikanth-starrer ‘Padayappa’. The book on branding is targeted at small and medium enterprises.

exchange4media Chennai Bureau 05-October-2010

Maruti Suzuki Ltd has a formidable line-up of vehicles in its stable and has been quite aggressive about promoting each of its automobile brands. A-Star, one of the newer cars has been extensively promoted, and had also formed a brand association with the Farhan Akhtar-starrer ‘Rock On’. exchange4media traces the brand journey of the Maruti Suzuki A-Star.

Ashish Pratap Singh 05-October-2010

On the eve of the Phase III FM expansion, Rameet Arora, Senior Director, McDonald's India - South & West has a wish list for radio – continuous innovation, research that’s reliable and higher standards; an industry that takes itself more seriously; more advertiser confidence; and a lot more creativity.

Rameet Arora 05-October-2010

The Wall Street Journal Asia has launched a ‘Life & Style’ section to be carried in the paper from Monday to Thursday and has also enhanced its Weekend Journal section. The facsimile Indian edition aims to build base amongst the top entrepreneurs. The brand is also seeking to build a strong digital base in India.

Akash Raha 05-October-2010

‘Bigg Boss 4’ premiered on Colors on the day that also saw the grand opening ceremony of the Delhi Commonwealth Games. With quite a few ‘controversial’ house mates and Salman Khan as host, expectations are quite high this time. exchange4media asks media planners about the reality show’s prospects.

Shikha 05-October-2010

The spectacular opening ceremony of the Commonwealth Games in Delhi has silenced everyone, and overnight all criticisers, including the media, is all full of superlatives and praise. The U-turn by the media, in particular, has been interesting, so much so that even the ongoing India-Australia cricket series has had to take a back seat.

Nitin Pandey 05-October-2010

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