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‘More than 60 pc of Google searches are from rural areas’

How will emerging technology change the way we market, is a video worth a 1000 words, what should a futurist CMO’s scorecard look like – these were some of the issues discussed at length on Day 2 of the Futurist CMO conference that was held in Gurgaon on August 26, 2011.

Ashish Pratap Singh Aug 29, 2011 9:05 AM

Digital has to become mainstream for brands to survive: Marketers

To address topics like the role of digital media versus traditional media and how digital can be leveraged by challenger brands, Futurist CMO Conference kicked off in Gurgaon on August 25, 2011. Organised by Jessie Paul’s Paul Writer, the first day of the two-day event saw CMOs of major and emerging establishments share their points of view.

Ashish Pratap Singh Aug 26, 2011 9:12 AM

India Digital Forum discusses digital media and social commerce

Key issues and milestones of digital media and social commerce were discussed and shared at the India Digital Forum. Organised by CellStrat, the forum saw eminent speakers like Annurag Batra (exchange4media), Vikram Tanna (STAR India), and Badri Sanjeevi (Mauj Mobile), among many others.

Ashish Pratap Singh Aug 1, 2011 8:27 AM

New skills needed in a new marketing order: Nitin Paranjpe

Nitin Paranjpe, CEO and MD, Hindustan Unilever Ltd, opened the exchange4media Conclave in Mumbai on July 15 with his Keynote Address. Paranjpe held the august gathering in rapt attention as he spoke about ‘Changing Consumers, Changing Business… The New Face of Marketing’. Jagran Group is presenting partner of exchange4media Conclave.

Ashish Pratap Singh Jul 18, 2011 8:28 AM

Special Update: New skills needed in a new marketing order: Nitin Paranjpe

Nitin Paranjpe, CEO and MD, Hindustan Unilever Ltd, opened the exchange4media Conclave in Mumbai on July 15 with his Keynote Address. Paranjpe held the august gathering in rapt attention as he spoke about ‘Changing Consumers, Changing Business… The New Face of Marketing’. Jagran Group is presenting partner of exchange4media Conclave.

Ashish Pratap Singh Jul 15, 2011 5:44 PM

Ashwini Singla appointed CEO, South Asia, for Penn Schoen Berland

Ashwini Singla, CEO, Genesis Burson-Marsteller (GBM), has been appointed as CEO, South Asia, of Penn Schoen Berland (PSB) and is taking charge of his new role with immediate effect. With this new appointment, he joins the global leadership of PSB.

Ashish Pratap Singh Oct 8, 2010 8:13 AM

Brand Yatra: Maruti Suzuki still rocks on with A-Star

Maruti Suzuki Ltd has a formidable line-up of vehicles in its stable and has been quite aggressive about promoting each of its automobile brands. A-Star, one of the newer cars has been extensively promoted, and had also formed a brand association with the Farhan Akhtar-starrer ‘Rock On’. exchange4media traces the brand journey of the Maruti Suzuki A-Star.

Ashish Pratap Singh Oct 5, 2010 8:26 AM

Band of Brothers at GroupM Choreos Awards 2010

GroupM held its second Choreos Awards in New Delhi on September 14, 2010 amidst much fanfare. The Awards recognise talent and outstanding group and individual achievements. Like last year, the central theme of the Awards this year was choreographing convergence.

Ashish Pratap Singh Sep 15, 2010 7:49 AM

NewsNext 2010: Of living under microscopic scrutiny and the dilemma over ‘jan hit’ and ‘jan ruchi’

The power-packed second session of NewsNext 2010 featured eminent panelists like Dev Amritesh, Senior Vice President – Marketing, Dominos India; Nandini Dias, COO, Lodestar UM; Barkha Dutt, Group Editor, NDTV; and Shazi Zaman, Editor, MCCS, come together and talk about reality of news content versus its perception. The session was moderated by Jehangir Pocha, Co-Promoter, NewsX.

Ashish Pratap Singh Sep 2, 2010 8:39 AM

NewsNext 2010: Surviving journalistic jugaad as per Arnab Goswami

The third session of NewsNext 2010 saw a very interesting discussion between LV Krishnan, CEO, TAM Media Research, and Arnab Goswami, Editor-in-Chief, Times Now. The two industry leaders shared their views on ‘News Television – Up close and Personal’. The discussion was followed by a special presentation by Krishnan on ‘News in today’s world’.

Ashish Pratap Singh Sep 2, 2010 8:34 AM

NewsNext 2010: Ratings are important, but responsibility is far greater – Rajat Sharma

NewsNext 2010 brought together several well-known names from the news television and advertising industry under one roof to engage in some scintillating conversation. The session titled ‘Conversations versus Action: The rationale of Indian news television industry’ saw India TV’s Rajat Sharma share some deep insights on TV news reporting post 26/11, credibility of news, media bashing and more...

Ashish Pratap Singh Sep 2, 2010 8:15 AM

Chitralekha Group: Going from strength to strength

With India’s first ever Watch World Awards already under its belt, the Chitralekha Group is set for bigger things as the Group readies to celebrate its Diamond Jubilee. On the anvil is a 500-page special issue to mark the occasion. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares the future plans with exchange4media.

Ashish Pratap Singh Aug 30, 2010 8:44 AM

BSA Hercules India Cyclothon – Delhi 2010 opens for registrations

Sport18, the sports marketing division of Network18, along with TI Cycles, announced the launch of BSA Hercules India Cyclothon – Delhi 2010, on July 28, 2010. The event, which will be held at Barakhamba Road on Sunday, August 29, is open for registrations now.

Ashish Pratap Singh Jul 29, 2010 9:13 AM

Analysing Retail Branding 2.0

Wirefoot, in association with IBM, conducted the Retail Branding 2.0 conference in Delhi on July 9, 2010. A knowledge initiative of Wirefoot, the conference was held with the objective of bringing forth the power of Internet media in retail brand building and consumer connect.

Ashish Pratap Singh Jul 10, 2010 9:44 AM

Chintamani Rao retires from Times Global Broadcasting; to pursue his passions and turn a consultant

After shaping his illustrious career for more than 36 years, Chintamani Rao retires from Times Global Broadcasting on June 25, 2010. Rao had joined Times Global Broadcasting in February 2008 and has played an important role at Times Now and in the launch of ET Now.

Ashish Pratap Singh Jun 25, 2010 8:56 AM