Date-wise News
Use QR codes to order products from retailer website

Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.

exchange4media Staff Jul 18, 2011 10:42 AM

Netcore launches 90 ml to curb mobile spam

Digital marketing solutions provider Netcore Solutions has introduced the concept of 90 days of Mobile Linkage to reduce mobile spam.

exchange4media Staff Jul 18, 2011 10:39 AM

Two-third brands are irrelevant in the eyes of consumers: Vishnu Mohan

Vishnu Mohan, CEO, Havas APAC, presented some alarming facts regarding consumer behaviour and the various ways through which a brand could cope up with them, at the exchange4media Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.

Shubhangi Mehta Jul 18, 2011 10:10 AM

Agency of the future will be what clients want it to be: Dominic Proctor

An agency which has individuality and can create uniqueness will survive in the future. That was one of the key messages delivered by Dominic Proctor, Global CEO, Mindshare Worldwide, at the e4m Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.

exchange4media Staff Jul 18, 2011 9:20 AM

India TV hikes ad rates by 18-20 pc from July

One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.

Shanta Saikia Jul 18, 2011 9:05 AM

Social media can double payback from marketing communications investment: Mike Cooper

Improving your Social (media) Life can bring rich dividends – that was the key message delivered by Mike Cooper, Global CEO, PHD Worldwide at the exchange4media Conclave, held in Mumbai on July 15, 2011. Jagran Group was the presenting partner of e4m Conclave.

exchange4media Staff Jul 18, 2011 8:40 AM

New skills needed in a new marketing order: Nitin Paranjpe

Nitin Paranjpe, CEO and MD, Hindustan Unilever Ltd, opened the exchange4media Conclave in Mumbai on July 15 with his Keynote Address. Paranjpe held the august gathering in rapt attention as he spoke about ‘Changing Consumers, Changing Business… The New Face of Marketing’. Jagran Group is presenting partner of exchange4media Conclave.

Ashish Pratap Singh Jul 18, 2011 8:28 AM

Guest Article: Unified digital industry body needed to define rules: Sanjay Trehan

Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...

Sanjay Trehan Jul 18, 2011 8:27 AM

Elitecore ropes in Ignite Mudra for new Cyberoam product

Following a multi-agency pitch, Elitecore has appointed Ignite Mudra to handle the creative services for a new Cyberoam product that it intends to launch in the home and SOHO segment. The account size is estimated to be around Rs 8-10 crore.

exchange4media Staff Jul 18, 2011 8:26 AM

Zee Business, Motilal Oswal create platform to learn from investing mistakes

Zee Business hosted the first of its series of seminars under its investors education initiative called ‘Investor Ki Kahani Usi Ki Zubani’. The seminar, held on July 2, 2011, at the BSE in Mumbai, saw a turnout of over 600 investors attending the session.

exchange4media Staff Jul 18, 2011 8:12 AM

Milind Palav joins Onads as Senior Creative Director

Milind Palav has joined Onads Communications as Senior Creative Director. He moves from McCann Erickson.

exchange4media Staff Jul 18, 2011 8:10 AM

Regional Advisory Board of global CMO Council convenes in Singapore

Chief Marketing Officers (CMOs) from South and East Asia are meeting in Singapore on July 21, 2011 for a series of peer-level strategic dialogues, organised by the Chief Marketing Officer (CMO) Council. Major agenda items include marketing transformation, talent sourcing, cross-border data integration and the rapidly evolving micro-enterprise market in the region.

exchange4media Staff Jul 18, 2011 8:09 AM