Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan Jan 6, 2012 7:47 AM

Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...

Sanjay Trehan Jul 18, 2011 8:27 AM