Authors

Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan 06-January-2012

Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...

Sanjay Trehan 18-July-2011

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