IMPACT Annv Spl: Achieving digital brand objectives

Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan Jan 6, 2012 7:47 AM

Guest Article: Unified digital industry body needed to define rules: Sanjay Trehan

Microsoft India’s Sanjay Trehan stresses on the need for a unified digital industry body to have a proper web measurement system in place. “As practitioners of this media, it is for us to define the rules of this game,” he writes...

Sanjay Trehan Jul 18, 2011 8:27 AM