Date-wise News
Top 5 digital brand campaigns of 2011

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais Jan 6, 2012 9:26 AM

Delhi HC bans unauthorised telecast of Ind-Aus series

The Delhi High Court has issued a permanent injunction that bars cable operators from unauthorised broadcast of the ongoing India-Australia series

exchange4media Staff Jan 6, 2012 7:50 AM

IMPACT Annv Spl: Achieving digital brand objectives

Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan Jan 6, 2012 7:47 AM

IMPACT Annv Spl: Challenges of radio going regional

Monica Patnaik, Joint Managing Director, Eastern Media Ltd (Radio Choklate), lists the seven challenges regional radio players have to face

Monica Patnaik Jan 6, 2012 7:46 AM

IMPACT Annv Spl: 7 strengths of online media

Deep Kalra, Founder & Chief Executive Officer, makemytrip.com, highlights the ways online media is benefitting marketers

Deep Kalra Jan 6, 2012 7:44 AM

LMG creates Lintas Initiative Media; Sudha Natrajan is CEO

Lintas Initiative Media is a full service media and digital offer. Natrajan is also appointed to the board of Lintas Initiative Outdoor

exchange4media Staff Jan 6, 2012 7:38 AM

Cheil brings Samsung Galaxy Note out of home

The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities

exchange4media Staff Jan 6, 2012 7:37 AM

Maxus parts ways with Parle; biz moves to TME–MPG combine

Maxus India has ended its relation with Parle Products. Parle has now consolidated its Rs 50 crore media mandate with TME & MPG combine

Noor Fathima Warsia Jan 6, 2012 7:35 AM

Fastrack’s online activity creates buzz for new watches

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna Jan 6, 2012 7:32 AM

Prasoon Joshi to judge Andy, D&AD, New York Festival

Already juggling multiple roles, Prasoon Joshi is also much in demand as Jury member for global ad festivals - D&AD, Andy, New York Festival, AdFest

exchange4media Staff Jan 6, 2012 7:31 AM

2011 – when HD came to the rescue

For Kaushik Roy, Reliance Industries Ltd, 2011 was a year of excess in advertising on all platforms, but thanks to HD, he is a wiser man

Kaushik Roy Jan 6, 2012 7:25 AM

Social media firming its place in the marketing mix

Sony Playstation’s Atindriya Bose weighs the challenges of social media marketing routes and growing relevance of a retailing experience

Atindriya Bose Jan 6, 2012 7:23 AM

Sandeep Bamzai takes over as Editor, Mail Today

Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011

Shree Lahiri Jan 6, 2012 7:21 AM

Mudra Max appoints N P Sathyamurthy as Head of Media

To further realign its ops, Mudra Max has appointed N P Sathyamurthy as Prez & Head for its media offer. Pratap Bose has confirmed the development

exchange4media Staff Jan 6, 2012 7:20 AM

<b>Arvind Wable</b>, , Draftfcb Ulka

<p align=justify><b>Arvind Wable:</b> The issue is that people see digital as a completely virtual world to connect with the consumer. I think the efficacy of the medium will become more visible and more meaningful if we connect digital with real, that is, connect digital with activation. We are trying to do exactly that through Aquila Experience and it has got tremendous traction from our clients. Aquila’s addition to strategic capability of Draftfcb Ulka is a force multiplier.</p>

exchange4media Staff Jan 6, 2012 12:00 AM