Date-wise News

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais 06-January-2012

The Delhi High Court has issued a permanent injunction that bars cable operators from unauthorised broadcast of the ongoing India-Australia series

exchange4media Staff 06-January-2012

Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan 06-January-2012

Monica Patnaik, Joint Managing Director, Eastern Media Ltd (Radio Choklate), lists the seven challenges regional radio players have to face

Monica Patnaik 06-January-2012

Deep Kalra, Founder & Chief Executive Officer,, highlights the ways online media is benefitting marketers

Deep Kalra 06-January-2012

Lintas Initiative Media is a full service media and digital offer. Natrajan is also appointed to the board of Lintas Initiative Outdoor

exchange4media Staff 06-January-2012

The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities

exchange4media Staff 06-January-2012

Maxus India has ended its relation with Parle Products. Parle has now consolidated its Rs 50 crore media mandate with TME & MPG combine

Noor Fathima Warsia 06-January-2012

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna 06-January-2012

Already juggling multiple roles, Prasoon Joshi is also much in demand as Jury member for global ad festivals - D&AD, Andy, New York Festival, AdFest

exchange4media Staff 06-January-2012

For Kaushik Roy, Reliance Industries Ltd, 2011 was a year of excess in advertising on all platforms, but thanks to HD, he is a wiser man

Kaushik Roy 06-January-2012

Sony Playstation’s Atindriya Bose weighs the challenges of social media marketing routes and growing relevance of a retailing experience

Atindriya Bose 06-January-2012

Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011

Shree Lahiri 06-January-2012

To further realign its ops, Mudra Max has appointed N P Sathyamurthy as Prez & Head for its media offer. Pratap Bose has confirmed the development

exchange4media Staff 06-January-2012

<p align=justify><b>Arvind Wable:</b> The issue is that people see digital as a completely virtual world to connect with the consumer. I think the efficacy of the medium will become more visible and more meaningful if we connect digital with real, that is, connect digital with activation. We are trying to do exactly that through Aquila Experience and it has got tremendous traction from our clients. Aquila’s addition to strategic capability of Draftfcb Ulka is a force multiplier.</p>

exchange4media Staff 06-January-2012