Authors

Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord

Shree Lahiri 30-October-2012

While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life

Shree Lahiri 20-October-2012

Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season

Shree Lahiri 18-October-2012

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri 16-October-2012

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri 16-October-2012

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Shree Lahiri 15-October-2012

PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years

Shree Lahiri 06-October-2012

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’

Shree Lahiri 03-October-2012

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri 18-September-2012

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Shree Lahiri 18-September-2012

The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events

Shree Lahiri 13-September-2012

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri 13-September-2012

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri 12-September-2012

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Shree Lahiri 10-September-2012

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri 06-September-2012

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri 05-September-2012

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri 05-September-2012

Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride

Shree Lahiri 05-September-2012

Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate

Shree Lahiri 03-September-2012

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

Shree Lahiri 03-September-2012