Authors
Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord
While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life
Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year
PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years
Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’
Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad
Shree Lahiri 18-September-2012
The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same
Shree Lahiri 18-September-2012
The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events
Shree Lahiri 13-September-2012
The brand had called for a pitch in mid August; it saw participation from six agencies
Shree Lahiri 13-September-2012
Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength
Shree Lahiri 12-September-2012
Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy
Shree Lahiri 10-September-2012
Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts
Shree Lahiri 06-September-2012
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri 05-September-2012
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri 05-September-2012
Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride
Shree Lahiri 05-September-2012
Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate
Shree Lahiri 03-September-2012
The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News
Shree Lahiri 03-September-2012
