Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord

Shree Lahiri Oct 30, 2012 8:20 PM

While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life

Shree Lahiri Oct 20, 2012 9:00 PM

Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season

Shree Lahiri Oct 18, 2012 8:35 PM

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Shree Lahiri Oct 15, 2012 8:52 PM

PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years

Shree Lahiri Oct 6, 2012 11:05 PM

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’

Shree Lahiri Oct 3, 2012 1:44 AM

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Shree Lahiri Sep 18, 2012 8:27 PM

The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events

Shree Lahiri Sep 13, 2012 10:57 PM

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri Sep 13, 2012 12:45 AM

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri Sep 12, 2012 10:07 PM

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Shree Lahiri Sep 10, 2012 8:47 PM

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri Sep 6, 2012 9:03 PM

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri Sep 5, 2012 10:56 PM

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri Sep 5, 2012 8:08 PM

Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride

Shree Lahiri Sep 5, 2012 8:05 PM

Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate

Shree Lahiri Sep 3, 2012 9:20 PM

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

Shree Lahiri Sep 3, 2012 7:40 PM