Shree Lahiri

Mother Dairy salutes motherhood

Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord

Odonil gets a sensory makeover in new TVC

While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life

Electronics, jewellery, fashion to buoy e-comm spends

Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Consumer durables look to rev up sales this festive season

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

No media can survive without ads: Experts

PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the ye...

Domino’s moves from ‘functional’ to ‘emotional’

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight&rsq...

Yuvi shares life’s lessons in Birla Sun Life ad

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Nobody knows what they can do with mobile: Mohit Beotra

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

BMW’s first ‘made in India, for India’ campaign

The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events

Jabong to announce creative partner in two weeks

The brand had called for a pitch in mid August; it saw participation from six agencies

Lessons in anger management from Century Ply

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of sta...

With an eye on smartphone pie, Sony Mobile rebrands

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Lack of trust, loyalty holding back e-comm: Experts

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

DDB Health & Lifestyle wins Wockhardt account

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

DDB Health & Lifestyle wins Wockhardt account

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Saluting teachers in an out of the box way

Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother&rsqu...

“Regional & national should co-exist, not compete”

Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate

“Indian news TV can be ahead of other Asian countries”

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

Go beyond voucherisation in e-comm: Experts

While e-commerce business is growing, there isn’t much brand imagery, feel industry experts

How to make in-film branding a hit

Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans

Bloomberg TV goes for shock value for ‘The Outsider’

The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rou...

“Keep the viewer at the centre of decisions”

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

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