EEMAX 2012 concluded with a fanfare rewarding 25 agencies across 22 categories. e4m speaks to a few awardees on what the win means to them

exchange4media Staff Aug 1, 2012 11:30 PM

The mandate includes display, search marketing and other kinds of digital media advertising

Rahul Dubey Aug 1, 2012 9:25 PM

In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix

exchange4media Staff Aug 1, 2012 9:23 PM

Hungama Digital Media Entertainment and Pulp Strategy are the other big winners

exchange4media Staff Aug 1, 2012 9:16 PM

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri Aug 1, 2012 9:12 PM

After its teaser campaign in the form of a silent music video, Scarecrow has revealed the brand’s name - B’lue, a new drink from Danone-Narang

exchange4media Staff Aug 1, 2012 8:06 PM

The discussions focussed on three key issues – Anna Hazare movement, state of the Indian economy & announcement of new Leader of the House

exchange4media Staff Aug 1, 2012 7:54 PM

Carriage fees of Rs 31 crore during Q1 FY13 ended June 30, 2012, contributed to the overall loss of Rs 26 crore for NDTV Group

exchange4media Staff Aug 1, 2012 7:35 PM

The mobile advertising network looks to expand its portfolio of offerings for mobile app developers

exchange4media Staff Aug 1, 2012 7:32 PM

Arvind Sharma takes over from Nagesh Alai, who will be the ex-officio member of the new AAAI Executive Committee. MG Parameswaran is the new Vice-President of AAAI

exchange4media Staff Aug 1, 2012 7:30 PM

The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud

Noor Fathima Warsia Aug 1, 2012 7:30 PM

Targetting readers interested in news related to politics and bureaucratic issues, Divya Bhaskar has introduced a special page, titled ‘Rajkaaj’, in its main issue of the Ahmedabad edition

exchange4media Staff Aug 1, 2012 7:28 PM

In the wake of a multiagency pitch, Apollo Tyres has parked its Rs 35-40 crore media mandate with ZenithOptimedia

Noor Fathima Warsia Aug 1, 2012 7:19 PM

V Ramani had been admitted to the hospital on July 30 and was said to be critical. He was a pioneer in the digital space & had started Mediaturf 10 years back

exchange4media Staff Aug 1, 2012 5:28 AM

NDTV’s move to take TAM to court questions the credibility of the single currency that the broadcast fraternity operates on

Noor Fathima Warsia Aug 1, 2012 5:25 AM

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM