Date-wise News
Video: Winners speak @EEMAX 2012

EEMAX 2012 concluded with a fanfare rewarding 25 agencies across 22 categories. e4m speaks to a few awardees on what the win means to them

exchange4media Staff Aug 1, 2012 11:30 PM

Starcom MediaVest Digital bags Sennheiser

The mandate includes display, search marketing and other kinds of digital media advertising

Rahul Dubey Aug 1, 2012 9:25 PM

Hoardings, bus shelters, unipoles rule Mumbai’s OOH

In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix

exchange4media Staff Aug 1, 2012 9:23 PM

DDB Mudra Max sweeps PMAA 2012

Hungama Digital Media Entertainment and Pulp Strategy are the other big winners

exchange4media Staff Aug 1, 2012 9:16 PM

India is tailor-made for Discovery Kids: Rahul Johri

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri Aug 1, 2012 9:12 PM

After ‘silent’ buzz, Scarecrow reveals brand B’lue

After its teaser campaign in the form of a silent music video, Scarecrow has revealed the brand’s name - B’lue, a new drink from Danone-Narang

exchange4media Staff Aug 1, 2012 8:06 PM

Group of Ministers on Media meets TV news editors

The discussions focussed on three key issues – Anna Hazare movement, state of the Indian economy & announcement of new Leader of the House

exchange4media Staff Aug 1, 2012 7:54 PM

Carriage fees adds to NDTV’s loss in Q1 FY13

Carriage fees of Rs 31 crore during Q1 FY13 ended June 30, 2012, contributed to the overall loss of Rs 26 crore for NDTV Group

exchange4media Staff Aug 1, 2012 7:35 PM

InMobi acquires Metaflow Solutions

The mobile advertising network looks to expand its portfolio of offerings for mobile app developers

exchange4media Staff Aug 1, 2012 7:32 PM

Arvind Sharma elected President of AAAI

Arvind Sharma takes over from Nagesh Alai, who will be the ex-officio member of the new AAAI Executive Committee. MG Parameswaran is the new Vice-President of AAAI

exchange4media Staff Aug 1, 2012 7:30 PM

NDTV sues Nielsen for USD 1.3 Billion in US over TAM ratings

The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud

Noor Fathima Warsia Aug 1, 2012 7:30 PM

Divya Bhaskar beefs up reader connect with special page

Targetting readers interested in news related to politics and bureaucratic issues, Divya Bhaskar has introduced a special page, titled ‘Rajkaaj’, in its main issue of the Ahmedabad edition

exchange4media Staff Aug 1, 2012 7:28 PM

Apollo Tyres moves media mandate to ZenithOptimedia

In the wake of a multiagency pitch, Apollo Tyres has parked its Rs 35-40 crore media mandate with ZenithOptimedia

Noor Fathima Warsia Aug 1, 2012 7:19 PM

Industry veteran V Ramani passes away

V Ramani had been admitted to the hospital on July 30 and was said to be critical. He was a pioneer in the digital space & had started Mediaturf 10 years back

exchange4media Staff Aug 1, 2012 5:28 AM

NDTV vs. TAM: A currency in question

NDTV’s move to take TAM to court questions the credibility of the single currency that the broadcast fraternity operates on

Noor Fathima Warsia Aug 1, 2012 5:25 AM

“Event management demands passion and hard work”

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM