Authors

With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news
Surbhi Bhasin Sep 3, 2012 9:49 PM

News delivery via internet or mobiles is revolutionising the business, say industry experts
Surbhi Bhasin Sep 3, 2012 9:43 PM

Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla
Surbhi Bhasin Aug 23, 2012 10:04 PM

Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18
Surbhi Bhasin Aug 18, 2012 8:15 PM

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
Surbhi Bhasin Aug 14, 2012 8:15 PM

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics
Surbhi Bhasin Aug 13, 2012 7:35 PM

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India
Surbhi Bhasin Aug 13, 2012 6:27 PM

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal
Surbhi Bhasin Aug 10, 2012 6:56 PM

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India
Surbhi Bhasin Aug 9, 2012 8:44 PM

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi
Surbhi Bhasin Aug 9, 2012 8:29 PM

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
Surbhi Bhasin Aug 4, 2012 10:40 PM

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood
Surbhi Bhasin Aug 1, 2012 2:26 AM

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations
Surbhi Bhasin Jul 28, 2012 10:01 PM

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
Surbhi Bhasin Jul 27, 2012 6:57 PM

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express
Surbhi Bhasin Jul 23, 2012 7:27 PM

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs
Surbhi Bhasin Jul 23, 2012 6:47 PM

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results
Surbhi Bhasin Jul 23, 2012 4:38 AM

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers
Surbhi Bhasin Jul 23, 2012 4:37 AM

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital
Surbhi Bhasin Jul 20, 2012 7:49 PM

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era
Surbhi Bhasin Jul 20, 2012 7:26 PM