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With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news
Surbhi Bhasin 03-September-2012
News delivery via internet or mobiles is revolutionising the business, say industry experts
Surbhi Bhasin 03-September-2012
Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla
Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18
This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics
The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India
The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal
Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India
Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood
Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations
Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express
Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs
Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results
DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers
Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital
Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era
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