Authors
‘Jo bikta hai, woh dikhta hai’ is news industry’s formula?blur=25

With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news

Surbhi Bhasin Sep 3, 2012 9:49 PM

Technology is changing news business: Experts?blur=25

News delivery via internet or mobiles is revolutionising the business, say industry experts

Surbhi Bhasin Sep 3, 2012 9:43 PM

Radiowalla to broadcast Mahindra SLPL live?blur=25

Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla

Surbhi Bhasin Aug 23, 2012 10:04 PM

Big Magic woos regional viewers with Bhojpuri band?blur=25

Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18

Surbhi Bhasin Aug 18, 2012 8:15 PM

FM players tap the spirit of Independence Day?blur=25

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Surbhi Bhasin Aug 14, 2012 8:15 PM

Time for fresh look at media access: LV Krishnan?blur=25

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Surbhi Bhasin Aug 13, 2012 7:35 PM

Future is about atomisation of the newspaper: Santosh Desai?blur=25

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Newspapers will continue in 2020: Ravi Dhariwal?blur=25

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

“Technology can disrupt media consumption”?blur=25

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India

Surbhi Bhasin Aug 9, 2012 8:44 PM

“Readership of traditional newspaper is on the decline”?blur=25

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Surbhi Bhasin Aug 9, 2012 8:29 PM

Red FM takes the disruptive route to stand out?blur=25

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Surbhi Bhasin Aug 4, 2012 10:40 PM

“Event management demands passion and hard work”?blur=25

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM

Reporter’s Diary: My current status is ‘In Media’?blur=25

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations

Surbhi Bhasin Jul 28, 2012 10:01 PM

“Company culture matters most to employees”?blur=25

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

Surbhi Bhasin Jul 27, 2012 6:57 PM

News is news; it has no art, no colour: Prabhu Chawla?blur=25

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express

Surbhi Bhasin Jul 23, 2012 7:27 PM

Use newspaper ad space effectively: Nandini Dias?blur=25

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

We need to redefine innovation: Sunil Mutreja?blur=25

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results

Surbhi Bhasin Jul 23, 2012 4:38 AM

If people see value, they will pay: N Sathyamurthy?blur=25

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Surbhi Bhasin Jul 23, 2012 4:37 AM

Leverage digital touch points: CVL Srinivas to magazines?blur=25

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital

Surbhi Bhasin Jul 20, 2012 7:49 PM

Every medium is a storage device of time: Santosh Desai?blur=25

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM