Authors
‘Jo bikta hai, woh dikhta hai’ is news industry’s formula

With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news

Surbhi Bhasin Sep 3, 2012 9:49 PM

Technology is changing news business: Experts

News delivery via internet or mobiles is revolutionising the business, say industry experts

Surbhi Bhasin Sep 3, 2012 9:43 PM

Radiowalla to broadcast Mahindra SLPL live

Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla

Surbhi Bhasin Aug 23, 2012 10:04 PM

Big Magic woos regional viewers with Bhojpuri band

Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18

Surbhi Bhasin Aug 18, 2012 8:15 PM

FM players tap the spirit of Independence Day

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Surbhi Bhasin Aug 14, 2012 8:15 PM

Time for fresh look at media access: LV Krishnan

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Surbhi Bhasin Aug 13, 2012 7:35 PM

Future is about atomisation of the newspaper: Santosh Desai

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Newspapers will continue in 2020: Ravi Dhariwal

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

“Technology can disrupt media consumption”

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India

Surbhi Bhasin Aug 9, 2012 8:44 PM

“Readership of traditional newspaper is on the decline”

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Surbhi Bhasin Aug 9, 2012 8:29 PM

Red FM takes the disruptive route to stand out

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Surbhi Bhasin Aug 4, 2012 10:40 PM

“Event management demands passion and hard work”

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM

Reporter’s Diary: My current status is ‘In Media’

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations

Surbhi Bhasin Jul 28, 2012 10:01 PM

“Company culture matters most to employees”

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

Surbhi Bhasin Jul 27, 2012 6:57 PM

News is news; it has no art, no colour: Prabhu Chawla

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express

Surbhi Bhasin Jul 23, 2012 7:27 PM

Use newspaper ad space effectively: Nandini Dias

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

We need to redefine innovation: Sunil Mutreja

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results

Surbhi Bhasin Jul 23, 2012 4:38 AM

If people see value, they will pay: N Sathyamurthy

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Surbhi Bhasin Jul 23, 2012 4:37 AM

Leverage digital touch points: CVL Srinivas to magazines

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital

Surbhi Bhasin Jul 20, 2012 7:49 PM

Every medium is a storage device of time: Santosh Desai

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM