Date-wise News

JWT India has created a two-minute long film as a tribute to the athletes representing India at the Olympics and recognises their hard work

exchange4media Staff 04-August-2012

There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NCD at Triton for 10 years

exchange4media Staff 04-August-2012

The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline

exchange4media Staff 04-August-2012

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Surbhi Bhasin 04-August-2012

Launched on August 1, 2012, the platform lets listeners have access to programmes of community radio stations and also NBS audio shows

exchange4media Staff 04-August-2012

Data is the king, emperor and the starting point for any marketing campaign, say industry experts, who warn that data cannot be messed around with

Priyanka Mehra 04-August-2012

Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collection of Ganeshas

Vamsi Vanka 04-August-2012

Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe Lintas

Devika Sharma 04-August-2012

Reporter Synjini Nandi is in awe of the television industry and the rapid changing developments in it. Never a dull moment, as she says…

Synjini Nandi 04-August-2012

Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup

exchange4media Staff 04-August-2012

Percept Profile has won the PR mandates for Asia Motor Works, DB Reality and Pan India Paryatan, the entertainment arm of Essel Group

exchange4media Staff 04-August-2012

Nickelodeon and the relatively new Sonic have been growing 9-10 per cent y-o-y. EVP and GM Nina Jaipuria speaks about the channels’ success and the kids’ genre

Abid Hasan 04-August-2012

Sunrise TV, the largest telecommunications company in Switzerland, has announced the launch of the STAR Pack, which includes Star Plus, Star Gold and Vijay TV

exchange4media Staff 04-August-2012

In a bid to promote its new Super Titanium watch collection, Citizen Watches has extended its promotions to the airports space and tied up with the movie ‘Batman’

exchange4media Staff 04-August-2012

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