MTunes HD brings together 5 platforms for countdown show
The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline
Bollywood music channel MTunes HD has announced the launch of a countdown show called ‘MTunes Trending20’, presented by Bharti Airtel. This is in keeping with the channel’s premise of delivering “music like never seen before”.
MTunes HD is believed to be pricing the property at a premium and is confident of changing the game for the genre with its unique concept and distinct proposition.
Speaking on the launch, Saravanan P, CEO, MTunes HD, said, “MTunes Trending20 is a reaffirmation of our promise to deliver ‘Music Like Never Seen Before’ and strengthens formats like ‘Kal Ka Superhits’, ‘Handmade’ and ‘MBox’ already on the channel. This show is among several initiatives in the pipeline that will make the MTunes HD viewers feel the music.”
Historically, countdown charts have been based on record sales. However, given the fact that today mode of music consumption is spread across multiple platforms, MTunes Trending20 will bring to its viewers a comprehensive analysis of audience preferences across five platforms. The final chart will be compiled by Ormax Media.
The five platforms will be radio popularity compiled by Radio City, digital downloads provided by Hungama, YouTube views and Heartbeats (weekly music research) by Ormax Media, and audience preferences as recorded by MTunes HD. A normalised measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular Internet video sites will be collated to generate the weekly chart.
Commenting on the initiative, Ashit Kukian, COO & President, Radio City, said, “At Radio City, we put in a lot of emphasis on music research to ensure that we give the best and the most melodious music to the listeners. So, when MTunes approached us for the alliance for their new property ‘MTunes Trending 20’, we saw huge synergy. We are sure that through this alliance we could help in charting out the top 20 songs that rule the listeners’ minds and further build a strong connect with our listeners and viewers.”
Shailesh Kapoor, CEO, Ormax Media added here, “Today, music is consumed across media – television, radio, Internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media.”
The weekly show will be launched on August 4 and will be on air every Saturday at 9 pm and Sunday 11 am. Through the week, the top songs on MTunes Trending20 will also be highlighted on the daily play list.
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