The media consulting firm Ormax has released a report 'Fact or Fake?' based on a survey of news consumers, measuring the credibility of various news media

exchange4media Staff Sep 17, 2020 11:27 AM


Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff Aug 9, 2018 9:00 AM

Ormax Media launches Box Office forecasting model - FBO?blur=25

First-Day Box Office forecasts the opening day net collections at domestic box office for unreleased films up to seven weeks before release

exchange4media Staff Sep 17, 2012 1:32 AM

MTunes HD brings together 5 platforms for countdown show?blur=25

The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline

exchange4media Staff Aug 4, 2012 10:41 PM

Ormax Media launches celebrity evaluation software?blur=25

The software, Celebritix, will allow brands to evaluate and select celebrities for endorsements and film tie-ups, based on the celebrity-brand fit

exchange4media Staff Jul 26, 2012 7:45 PM

"Bheem, Katrina, Sachin are kids’ favourites"?blur=25

As per the sixth edition of Ormax Media’s ‘Small Wonders’ study, Bheem is the favourite TV character among kids, followed by Doraemon

exchange4media Staff Jun 12, 2012 8:41 PM

Only few brands benefited from association with Ra. One: Ormax Media?blur=25

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath Nov 24, 2011 9:15 AM

Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study?blur=25

According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.

exchange4media Staff Aug 17, 2011 9:37 AM

India’s youth love MTV Roadies’ Rannvijay: Ormax study?blur=25

As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM

Characters India Loves: Anandi tops fiction list; Anu Malik leads non-fiction?blur=25

As per the fifth track of Ormax Media’s ‘Characters India Loves’ study, Anandi (Balika Vadhu), Jethalal (Tarak Mehta) and Archana (Pavitra Rishta) are the top three characters in the fiction list while Anu Malik tops the non-fiction list.

exchange4media Staff Oct 16, 2010 8:20 AM

Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’?blur=25

Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.

Robin Thomas Jan 27, 2010 6:55 AM