According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.
Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.