Ormax Media to answer - what India watches on OTT every week

Ormax Media has announced the launch of Ormax StreamView, a new syndicated product designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

According to the platform, Ormax StreamView is built to provide objective, third-party viewership estimates for the country’s rapidly maturing streaming market.

Ormax StreamView is a weekly report of the Top 50 most-watched properties on OTT in India for the previous week (Monday to Sunday), released every Tuesday. The syndicated subscription cycle begins January 5, 2026.

From April 2026, Ormax will also roll out target group-specific reports in phases, including segments such as Connected TV users, male & female audience reports, geographical cohorts, media affluence segments, etc.

Speaking about the launch of Ormax StreamView, Shailesh Kapoor, Founder & CEO at Ormax Media, said: “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability, and credibility to OTT viewership reporting in India, especially at a time when advertising is becoming central to the category”.

Keerat Grewal, Head of Business Development (Streaming, Television & Brands) at Ormax Media, added: “Our journey to track OTT viewership began in 2022, with a focus on original streaming content such as web series and direct-to-OTT films. Ormax StreamView is a significant step forward, with an integrated approach that reports viewership across all major OTT content types, from sports and GEC programming to OTT originals and theatrical films. Ormax StreamView will help platforms, content owners and creators, advertisers, and agencies make sharper decisions by providing a consistent, third-party view of what’s truly being watched on OTT in India, week after week.”