ott

The regional market is where the future of entertainment lies, says Tarun Katial, CEO, ZEE5

Tasmayee Laha Roy 4 days ago

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

exchange4media Staff 5 days ago

AMO is an electric mobility solutions company. The agency will extend the brands presences in Digital, Print & Outdoor campaigns

exchange4media Staff 6 days ago

Inspired by real events, Abhay follows the inverted detective format of storytelling, and will premiere on 7th February, with two episodes unfolding each month

exchange4media Staff 1 week ago

The TVC has been conceptualised by Ogilvy and aims to resolve common concern among parents about children being prone to germs while playing 

exchange4media Staff 1 week ago

Sharma, MD, Anchor Electricals, spoke on the topic 'Television Advertising in the Digital World' at the recently held fifth edition of the Prime Time Awards and TV First conference in Mumbai

Ruhail Amin 05-February-2019

The short film that pays homage to the ancient city of Istanbul, the airline’s hub for 85 years, was aired at Super Bowl LIII

exchange4media Staff 04-February-2019

Nationwide initiative allows mothers to connect with their children away from home for studies 

exchange4media Staff 02-February-2019

The Founder & Chief Creative Officer of One Life Studios & Swastik Productions speaks on the topic ‘Can TV content keep up with the disruption of OTT?’ at e4m’s TV First conference

exchange4media Staff 01-February-2019

Conceptualised by Ogilvy, the new ad film underlines the dual benefits of Combiflam® ICYHOT™ and highlights how it is the ‘strong reply to strong pain’

exchange4media Staff 22-January-2019

Guest Column: Juneja, AVP (Operations), WATConsult says 2019 will be a boon for the businesses who will be agile enough to adapt the digital transformation model

Manika Juneja 21-January-2019

A round-up of all top stories that made headlines this week

exchange4media Staff 05-January-2019

The media vertical of Hinduja Group has bought the Mumbai franchise in the upcoming professional sports league for karate. The first season begins January 11 in Bengaluru

exchange4media Staff 31-December-2018

Success of original shows such as ‘Sacred Games’, ‘Mirzapur’ and ‘Karenjit Kaur’ suggests that online viewing audience are slowly lapping up digital content from OTT platforms

exchange4media Staff 31-December-2018

JioCinema and Disney India have come together to host a dedicated Disney branded section on Jio's on-demand video streaming app

exchange4media Staff 28-December-2018

A roundup of the stories that made headlines this week

exchange4media Staff 22-December-2018

Initiative as part of Performance with Purpose 2025 goal, says PepsiCo Vice President

exchange4media Staff 20-December-2018

OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?

Madhuwanti Saha 17-December-2018