OTT platforms?blur=25

Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM


While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years breaking myths around declining viewership & cord-cutting      

exchange4media Staff Nov 23, 2022 10:02 AM


At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India

exchange4media Staff Nov 23, 2022 8:28 AM


As per the Broadband India Forum, OTT communication, broadcasting services and internet-based communication can't be together termed as telecommunication

exchange4media Staff Nov 21, 2022 2:13 PM

Scott Pritchett?blur=25

Prior to this, Pritchett worked at VMLY&R as Senior Art Director and at Dentsu as Art Director

exchange4media Staff Nov 14, 2022 10:59 AM

Smart TV?blur=25

Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability

Javed Farooqui Nov 14, 2022 9:02 AM


The platform will offer OTT content from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati via a single login and subscription model

exchange4media Staff Oct 31, 2022 1:21 PM

OTT platforms?blur=25

Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts

Tanzila Shaikh Oct 31, 2022 9:03 AM

milind soman?blur=25

#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview

exchange4media Staff Oct 29, 2022 8:15 AM


Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market

Nilanjana Basu Oct 27, 2022 8:38 AM


The streaming giant’s total subscriber count now stands at 223.1 million

exchange4media Staff Oct 19, 2022 9:00 AM


The tier will initially be launched in 12 countries-- United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom

exchange4media Staff Oct 14, 2022 8:29 AM


BARB is the first industry-owned audience currency in the world that Netflix has joined

exchange4media Staff Oct 12, 2022 4:51 PM


Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention

Shantanu David Oct 3, 2022 8:54 AM


The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit

exchange4media Staff Sep 29, 2022 8:40 AM

MX Player?blur=25

The platform is the 17th OTT app apart from Disney+ Hotstar, ZEE5 and SonyLIV to collaborate with Tata Play Binge

exchange4media Staff Sep 23, 2022 12:05 PM