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Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are
Shripad Kulkarni May 23, 2026 9:19 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
Google Services revenue grew 16% to USD 89.6 billion, led by a 19% jump in Search and subscriptions, while YouTube advertising rose 11%
e4m Staff Apr 30, 2026 9:16 AM
Huria most recently served as Digital Marketing Lead – YouTube Creators India
e4m Staff Apr 29, 2026 12:52 PM
'Baatein Dil Se’ will be aired on Times Now's YouTube platform from April 30
e4m Staff Apr 27, 2026 9:14 AM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
Mobile feature simplifies sharing, but Clips removal draws mixed reactions
e4m Staff Apr 21, 2026 5:48 PM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
After the success of ‘Still Alive’, the comedian teases a collaboration with Ranveer Allahbadia
Vaishnavi Deshpande Apr 14, 2026 6:35 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
NDTV India crosses 3 billion views, NDTV 24x7 records 197.3 million views, and NDTV Profit clocks in 51.7 million views
Update could allow seamless control of YouTube audio through Android Auto’s media widget and steering wheel buttons
e4m Staff Mar 31, 2026 4:40 PM
The platform integrates partnerships into YouTube Studio, aiming to simplify how advertisers discover creators and execute campaigns
e4m Staff Mar 24, 2026 6:30 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube
e4m Staff Mar 23, 2026 5:26 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
The move replaces the earlier single bundle system that required subscribers to pay for a large collection of channels regardless of their viewing preferences
e4m Staff Mar 16, 2026 1:46 PM
Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content
e4m Staff Mar 12, 2026 3:42 PM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 11, 2026 3:00 PM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
Introducing a YouTube sports tier would require commercial realignments across carriage deals, broadcaster partnerships and rights sublicensing. That complexity alone limits immediate disruption
Shalinee Mishra Feb 23, 2026 9:20 AM
This milestone marks a strategic turnaround for the broadcaster in the digital age
e4m Staff Feb 20, 2026 11:43 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
Alphabet has disclosed for the first time the video platform’s standalone annual figure, surpassing Netflix’s $45.18 billion
Speaking on a recent podcast, KSI said that production cost in India for a creator is nearly less ten times than in the UK
e4m Staff Jan 24, 2026 9:47 AM
e4m has learnt that Sanket Upadhyay is working to launch an independent platform on YouTube
e4m Staff Jan 23, 2026 10:11 AM
In a recent post on X, the creator said that YouTube has paid out over $100 billion to creators in the past four years, a statement that quickly prompted discussion among social media users.
e4m Staff Jan 22, 2026 7:32 PM
e4m was the first to report about the possibility of Dwivedi joining The Indian Express Group on Wednesday
e4m Staff Jan 22, 2026 4:27 PM
In an interview released by YouTube, Mohan shared that Shorts continues to be an incredibly fast-growing format on the platform, and it's an area that will see further investment in 2026
e4m Staff Jan 22, 2026 3:20 PM
With over 26M YouTube subscribers, Bhuvan Bam is one of India’s most popular and influential digital creators
Shalinee Mishra Jan 22, 2026 8:21 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 21, 2026 8:18 PM
The YouTuber revealed that his personal funds are so low they wouldn’t cover a McDonald’s meal
Vaishnavi Deshpande Jan 16, 2026 4:35 PM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 8:07 AM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 9:23 AM
The searches resulted in the seizure of four high-end vehicles, including a Lamborghini Urus valued at over ₹4 crore
e4m Staff Dec 20, 2025 10:36 AM
The Academy has signed a multi-year global partnership with YouTube, granting it exclusive worldwide streaming rights to the Oscars from 2029 to 2033, with live, free access and year-round programming
e4m Staff Dec 18, 2025 8:52 AM