In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far

Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message

exchange4media Staff Nov 18, 2020 10:59 AM

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital

exchange4media Staff Nov 5, 2020 3:53 PM

The brand campaign is now live on select TV channels, and on LinkedIn, YouTube, and Facebook; it has also been aired during IPL

exchange4media Staff Nov 3, 2020 12:38 PM

Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying that they would rather give up TV than YouTube for a month

exchange4media Staff Oct 30, 2020 9:21 AM

The campaign has been featured across ATL, BTL, TV, digital marketing and other advertising mediums

exchange4media Staff Oct 7, 2020 1:45 PM

The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next

exchange4media Staff Sep 15, 2020 10:33 AM

Radio City has not only been increasing their on-air listenership through various campaigns but have been consistently engaging with listeners on their YouTube Channel

exchange4media Staff Sep 10, 2020 5:55 PM

The channel will specifically target viewers based in UP, Bihar and parts of Madhya Pradesh in the age group of 16-35

exchange4media Staff Aug 18, 2020 3:25 PM

Joshi revealed that she will be focusing her attention on the growth of her YouTube channel

exchange4media Staff Aug 14, 2020 2:45 PM

Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized

exchange4media Staff Aug 12, 2020 11:08 AM

The 12-part YouTube series was conceptualised to leverage the dramatic rise in in-home cooking since the outbreak of the pandemic

exchange4media Staff Aug 7, 2020 1:01 PM

Vale has also held senior leadership positions with Google and YouTube

exchange4media Staff Aug 3, 2020 12:22 PM

As per the report, a resurgence in ad insertions per day on digital medium was observed during June 2020, post facing a drop in April-May 2020

exchange4media Staff Aug 3, 2020 8:35 AM

As per the list, YouTube is the most downloaded streaming app worldwide for June 2020

exchange4media Staff Jul 29, 2020 10:16 AM

The latest report on 'Digital, Diverse & Multilingual India' states that 57% of the audiences watch online videos several times a day with YouTube being their preferred platform

exchange4media Staff Jul 21, 2020 1:11 PM

With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence

exchange4media Staff Jul 1, 2020 9:04 AM

YouTube's leaderboard showcased brands that didn’t go silent and engaged with their audiences, even as the country was in a lockdown

exchange4media Staff Jun 17, 2020 12:59 PM

Dua has been charged with grave offences under the IPC, including sedition, public nuisance and printing defamatory matter

exchange4media Staff Jun 14, 2020 4:39 PM

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM