The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
Netflix Executives: We are way behind Hotstar and YouTube in India
Netflix failed to meet subscriber and revenue expectations in the quarterly results announced on Monday
How to Wage a War on Fake News?
WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages
Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)
Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...
YouTube Leaderboard: The Best of May 2018
Here's a look at the best ads on YouTube during the month of May
Instagram's IGTV: Decoding the opportunity for brands and creators
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music
The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.
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Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube
Wojcicki was part of a session that demonstrated how people use and engage with YouTube
YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements
Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.
Malayala Manorama launches new campaign featuring Dulquer Salman
The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture
Star Maa to launch two new shows on May 21
Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi
YouTube’s new feature to allow users monitor their viewing habits
The changes were announced recently during the I/O keynote and will take a few days to roll out to
Digital is an interesting place to market our content too: Devika Prabhu, Disney India
For the first time Disney India is using digital marketing as a tool to connect with its core TG
Top 10 ads that India watched in Q1 2018: YouTube Leaderboard
From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent...
Google posts $31.15 bn revenues in Q1 2018
Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.
Probe on following accusation against YouTube illegally gathering kids data
A complaint was filed with the US Federal Trade Commission by 23 advocacy groups
Shooting at YouTube HQ: three wounded, female suspect dead
The shooter has been identified as 39-year-old Nasim Aghdam, believed to be a disgruntled user who accused YouTube of "discriminating and filtering he...
"Being a non-funded company has its own problems"
Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing compan...
YouTube does not take brand-trust for granted: Rajan Anandan,Google India MD
YouTube, one of the foremost platforms that attracts advertisers, has just completed 10 years in India
Guest Column: End of Facebook and Google duopoly even before it began? asks Rahul Vengalil
If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of i...
We're building a real-time bidding platform for video in India: Nitin Gupta, Xapads
Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand thei...
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space