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FUNCHO

FUNCHO treats its fans to a special live performance play called ‘Natak: The Drama.’ The Meet & Greet event held in Mumbai saw some of the audience's favourite YouTubers.

exchange4media Staff 1 day ago

Influencer marketing

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza 1 day ago

TAM Adex

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

RejoFrancisT

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises explores what is driving the increasing creation and consumption of content on digital platforms

Rejo Francis T Sep 10, 2019 8:44 AM

VERTICAL

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

You Tube

A YouTube support page reveals that the messaging function will be off after September 18

exchange4media Staff Aug 22, 2019 12:55 PM

wow kids

Cosmos-Maya’s bouquet of 32 YouTube channels has over 26 million subscribers and 12.5 billion views, with content available in all major Indian languages

exchange4media Staff Aug 22, 2019 10:53 AM

AajTak

In January this year, the channel was bestowed with the ‘Diamond Play Button’ by YouTube for crossing 10 million subscribers

exchange4media Staff Aug 21, 2019 11:57 AM

YouTube

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

KalliPurie

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Youtube

YouTube will play ads for the original content that is being accessed without a subscription

exchange4media Staff Aug 19, 2019 5:33 PM

Google

The new integrations have been made to the Google App campaigns platform

exchange4media Staff Aug 2, 2019 1:43 PM

tesla

The Tesla CEO said videos to be streamed on the in-car displays only when cars are stationary

exchange4media Staff Jul 29, 2019 12:45 PM

influencer

The figures represent about 15 percent of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing

exchange4media Staff Jul 26, 2019 8:53 AM

anupama

Film Companion has over 8 lakh subscribers across two YouTube channels — Film Companion and Film Companion South

exchange4media Staff Jul 25, 2019 4:21 PM

RSTV

RSTV’s YouTube channel has got more than 11.75 lakh organic subscribers in less than 8 months

exchange4media Staff Jul 19, 2019 1:33 PM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Amazon Google

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM