With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

All creators will be required to designate content as ‘made for kids or not’ in YouTube Studio

exchange4media Staff Jan 7, 2020 6:00 PM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising

Leenet Satish Dec 27, 2019 8:55 AM

Specialist doctors will answer frequently asked questions on various healthcare concerns, in a series of one-minute videos, listed on DocsApp’s YouTube channel

exchange4media Staff Dec 19, 2019 12:55 PM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM

Lauren Gottlieb was welcomed with #DanceLikeLauren by Likee users. The hashtag garnered more than 80 million views

exchange4media Staff Dec 10, 2019 5:34 PM

While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain

exchange4media Staff Dec 7, 2019 8:07 AM

To ring in the celebration, Shemaroo Filmi Gaane has planned a marathon of live streaming Hindi film songs promoted across different platforms under #30MFilmiGaaneClub

exchange4media Staff Dec 3, 2019 4:26 PM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

The offering of a special subscription package at Rs 99 for 90 days will be available to all new users of YouTube Music Premium & Google Play Music in India

exchange4media Staff Nov 19, 2019 11:36 AM

TheLallantop.com has also launched 'The Lallantop Show', aired from Monday to Friday, and 'The Lallantop Quiz Show' which is aired on Saturdays

exchange4media Staff Nov 18, 2019 2:10 PM

The campaign consists of a set of customised ‘Youtube Pre-Roll Ads’

exchange4media Staff Nov 3, 2019 4:00 PM

The game is inspired from Sony Pictures Entertainment’s latest release, Zombieland: Double Tap

exchange4media Staff Oct 31, 2019 3:31 PM

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

FUNCHO treats its fans to a special live performance play called ‘Natak: The Drama.’ The Meet & Greet event held in Mumbai saw some of the audience's favourite YouTubers.

exchange4media Staff Oct 21, 2019 5:56 PM