FabAlley embraces body positivity with #FabFitsAll campaign
Avon announces Saiyami Kher as face of international brand, Mark
SBI Life's new campaign targets millennials to take insurance as a happy responsibility
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Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical
Outgoing Marketing Head Vipul Prakash of PepsiCo to join MakeMyTrip
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YouTube star Bhuvan Bam makes his acting debut on Sep 14
Bam is working with electronics brand Mivi for the movie ‘Plus Minus’ which will be released on his popular YouTube channel BB Ki Vines
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YouTube Originals taps into the journey of creators for first India show
Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch
YouTube to soon launch its first Original in India
YouTube has partnered with music maestro AR Rahman for the show named 'ARRived'
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Bhuvan Bam, well known YouTube personality is the brand ambassador for Mivi
As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand
Hyundai's 'Celebrating 20 years of Brilliant Moments' tops July's YouTube Ads Leaderboard
A round-up of the 10 most viewed YouTube ads in India for the month of July
At Rs 1.4 crore a day, YouTube pitches new eye-popping masthead rate
YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision
Ad-supported Netflix a reality soon?
Many users have reported that they were served video promos in between episodes of shows they were streaming
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Mars suspends YouTube advertising amid brand safety concerns
This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London
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YouTube Originals: Boon for content creators?
YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content
Netflix Executives: We are way behind Hotstar and YouTube in India
Netflix failed to meet subscriber and revenue expectations in the quarterly results announced on Monday
How to Wage a War on Fake News?
WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages
Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)
Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...
YouTube Leaderboard: The Best of May 2018
Here's a look at the best ads on YouTube during the month of May
Instagram's IGTV: Decoding the opportunity for brands and creators
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music
The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.
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Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube
Wojcicki was part of a session that demonstrated how people use and engage with YouTube
YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements
Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.
Malayala Manorama launches new campaign featuring Dulquer Salman
The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture
Star Maa to launch two new shows on May 21
Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi
YouTube’s new feature to allow users monitor their viewing habits
The changes were announced recently during the I/O keynote and will take a few days to roll out to
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on