If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal 2 days ago

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma 2 days ago

As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways

Shikha Paliwal 1 week ago

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal 1 week ago

An event at Select Citywalk in Delhi marked the reveal of Rolling Stone India’s July 2019 issue, featuring Bhuvan Bam on the cover sporting Benetton's Spring Summer 2019 collection

exchange4media Staff 1 week ago

Content from the YouTube channel is now also available on TATA Sky and Airtel DTH

exchange4media Staff 01-July-2019

The first three ads garnered 28 million views across digital platforms

exchange4media Staff 29-June-2019

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff 03-June-2019

The NBA finals will be also broadcast live in India on SONY channels, including SONY TEN 1, SONY TEN 3 and SONY ESPN

exchange4media Staff 30-May-2019

Founded in January 2011, the T-Series YouTube channel has 29 sub-channels

exchange4media Staff 29-May-2019

The agency is also working on the brand’s social media, content and SEO strategy  

exchange4media Staff 24-May-2019

ABP's YouTube channel has recorded 8.3 lakh real-time concurrent live users 

exchange4media Staff 23-May-2019

The coverage would also be available on BBC Hindi facebook live, BBC Hindi YouTube and BBC Marathi on Jio TV platforms

exchange4media Staff 22-May-2019

The video talks about how comparing examination scores with peers takes a toll on the mental health of students

exchange4media Staff 20-May-2019

The ad has clinched the title of the single-most watched ad on the video-streaming site in India

exchange4media Staff 15-May-2019

The campaign includes user-generated content on Facebook, Instagram and YouTube across 11 cities in India

exchange4media Staff 10-May-2019

'Year in Search: Insights for Brands Report' reveals what Indian users are searching online and the opportunities the trends can unlock for brands

exchange4media Staff 09-May-2019

In her maiden trip to India, Australian social media celebrity and vlogger, Supercar Blondie shares her passion to drive hybrid electric cars and talks about benefits of social media

Priyaankaa Mathur 06-May-2019

With B2C, B2B and syndication plans, Zoom Studios intends to grow its subscriber base 3-4 times higher than it presently is reveals Nikhil Gandhi, President- Revenue, Times Network

exchange4media Staff 03-May-2019

From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter

Shweta Raaj Singh 02-May-2019