youtube
The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model already used for Shorts
Shantanu David Aug 24, 2026 9:14 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
The event marked Vijay’s first media engagement since assuming office in May
e4m Staff Aug 17, 2026 2:29 PM
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are
Shripad Kulkarni May 23, 2026 9:19 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
Google Services revenue grew 16% to USD 89.6 billion, led by a 19% jump in Search and subscriptions, while YouTube advertising rose 11%
e4m Staff Apr 30, 2026 9:16 AM
Huria most recently served as Digital Marketing Lead – YouTube Creators India
e4m Staff Apr 29, 2026 12:52 PM
'Baatein Dil Se’ will be aired on Times Now's YouTube platform from April 30
e4m Staff Apr 27, 2026 9:14 AM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
Mobile feature simplifies sharing, but Clips removal draws mixed reactions
e4m Staff Apr 21, 2026 5:48 PM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
After the success of ‘Still Alive’, the comedian teases a collaboration with Ranveer Allahbadia
Vaishnavi Deshpande Apr 14, 2026 6:35 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
NDTV India crosses 3 billion views, NDTV 24x7 records 197.3 million views, and NDTV Profit clocks in 51.7 million views
Update could allow seamless control of YouTube audio through Android Auto’s media widget and steering wheel buttons
e4m Staff Mar 31, 2026 4:40 PM
The platform integrates partnerships into YouTube Studio, aiming to simplify how advertisers discover creators and execute campaigns
e4m Staff Mar 24, 2026 6:30 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube
e4m Staff Mar 23, 2026 5:26 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
The move replaces the earlier single bundle system that required subscribers to pay for a large collection of channels regardless of their viewing preferences
e4m Staff Mar 16, 2026 1:46 PM
Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content
e4m Staff Mar 12, 2026 3:42 PM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 11, 2026 3:00 PM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
Introducing a YouTube sports tier would require commercial realignments across carriage deals, broadcaster partnerships and rights sublicensing. That complexity alone limits immediate disruption
Shalinee Mishra Feb 23, 2026 9:20 AM
This milestone marks a strategic turnaround for the broadcaster in the digital age
e4m Staff Feb 20, 2026 11:43 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
Alphabet has disclosed for the first time the video platform’s standalone annual figure, surpassing Netflix’s $45.18 billion
Speaking on a recent podcast, KSI said that production cost in India for a creator is nearly less ten times than in the UK
e4m Staff Jan 24, 2026 9:47 AM
e4m has learnt that Sanket Upadhyay is working to launch an independent platform on YouTube
e4m Staff Jan 23, 2026 10:11 AM
In a recent post on X, the creator said that YouTube has paid out over $100 billion to creators in the past four years, a statement that quickly prompted discussion among social media users.
e4m Staff Jan 22, 2026 7:32 PM
e4m was the first to report about the possibility of Dwivedi joining The Indian Express Group on Wednesday
e4m Staff Jan 22, 2026 4:27 PM