YouTube star Bhuvan Bam makes his acting debut on Sep 14

Bam is working with electronics brand Mivi for the movie ‘Plus Minus’ which will be released on his popular YouTube channel BB Ki Vines

YouTube Originals taps into the journey of creators for first India show

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

YouTube to soon launch its first Original in India

YouTube has partnered with music maestro AR Rahman for the show named 'ARRived'

Bhuvan Bam, well known YouTube personality is the brand ambassador for Mivi

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

At Rs 1.4 crore a day, YouTube pitches new eye-popping masthead rate

YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Ad-supported Netflix a reality soon?

Many users have reported that they were served video promos in between episodes of shows they were streaming

Mars suspends YouTube advertising amid brand safety concerns

This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London

YouTube Originals: Boon for content creators?

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Netflix Executives: We are way behind Hotstar and YouTube in India

Netflix failed to meet subscriber and revenue expectations in the quarterly results announced on Monday

How to Wage a War on Fake News?

WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...

YouTube Leaderboard: The Best of May 2018

Here's a look at the best ads on YouTube during the month of May

Instagram's IGTV: Decoding the opportunity for brands and creators

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music

The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

Malayala Manorama launches new campaign featuring Dulquer Salman

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

Star Maa to launch two new shows on May 21

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

YouTube’s new feature to allow users monitor their viewing habits

The changes were announced recently during the I/O keynote and will take a few days to roll out to

Show more