Times Now?blur=25

The channel recorded a viewership of 116 mn on YouTube and Facebook in October

exchange4media Staff Nov 17, 2022 4:12 PM


The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates

exchange4media Staff Oct 26, 2022 3:07 PM

Sabhyata Diwali Campaign?blur=25

exchange4media speaks to Sabhyata's Marketing Head, Chayan Verma, and conceptualizer of the campaign Manish Sharma, Founder & Director at P Se Picture

Tanzila Shaikh Oct 24, 2022 8:59 AM

short videos?blur=25

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

YouTube Partnerships?blur=25

Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM


The channel has also clocked 3,517,005,511 views in the 10 years it has been on the platform

exchange4media Staff Oct 13, 2022 3:24 PM

short videos?blur=25

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM


The ministry said the videos contain hateful speech against religious communities and spread communal disharmony

exchange4media Staff Sep 27, 2022 8:47 AM

Aaj Tak?blur=25

The channel's viewership for Week 38 stands at 86.2 million

exchange4media Staff Sep 26, 2022 3:13 PM


The awards recognise brands and agencies for the most innovative and effective campaigns on YouTube in the past year

exchange4media Staff Sep 23, 2022 9:30 AM


The move is ostensibly spurred by the stiff competition it faces from TikTok

exchange4media Staff Sep 21, 2022 11:41 AM


The platform said that the test was intended to 'build a better experience for viewers'

exchange4media Staff Sep 20, 2022 11:11 AM


Users can now create content using Saregama’s catalogue on YouTube

exchange4media Staff Aug 29, 2022 11:00 AM

Anurag Thakur?blur=25

The social media accounts of these channels have also been blocked for violating the Information Technology Act

Javed Farooqui Jul 20, 2022 8:19 AM

Mahek chaya?blur=25

Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India

Mahek Chhaya Jul 8, 2022 8:25 AM


The launch of an innovation like My Ad Center will allow people to pick the types of ads they want to see and control how their data informs ads they see across YouTube, Search and Discover

exchange4media Staff Jun 8, 2022 1:51 PM


Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months

exchange4media Staff Jun 7, 2022 6:17 PM

Josh Talks?blur=25

Sah will lead the expansion of the platform's content channels on YouTube

exchange4media Staff Jun 1, 2022 12:52 PM