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Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes

exchange4media Staff Feb 10, 2021 5:23 PM

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YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%

exchange4media Staff Feb 10, 2021 12:34 PM

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Clips on YouTube allows users to select a 5-60 second segment of a creator's content that can be shared with others across platforms

exchange4media Staff Feb 3, 2021 4:37 PM

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'Pokémon Kids TV' has been launched in India and other Asian countries

exchange4media Staff Feb 2, 2021 2:19 PM

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With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

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YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India

exchange4media Staff Jan 27, 2021 1:55 PM

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The partnership will feature daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials & public service announcements

exchange4media Staff Jan 27, 2021 12:25 PM

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India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views

exchange4media Staff Jan 20, 2021 12:25 PM

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Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash

exchange4media Staff Jan 19, 2021 2:28 PM

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This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza

exchange4media Staff Jan 18, 2021 10:11 AM

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The country's top five platforms YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video and Facebook accounted for a combined 85% share of total revenues in 2020, according to the report

exchange4media Staff Jan 13, 2021 12:05 PM

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Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

exchange4media Staff Jan 13, 2021 9:05 AM

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TikTok was the most downloaded app on the App Store followed by YouTube, WhatsApp, Zoom, Instagram, Facebook, Messenger, Gmail, Netflix and Google in this order

exchange4media Staff Jan 7, 2021 3:21 PM

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The company credits the milestone to the channel's new, revamped identity identity

exchange4media Staff Jan 7, 2021 1:20 PM

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The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness

exchange4media Staff Jan 5, 2021 3:21 PM

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The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and watch Shorts on YouTube

exchange4media Staff Dec 26, 2020 8:26 AM

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The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content

exchange4media Staff Dec 23, 2020 1:54 PM

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Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

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Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end

exchange4media Staff Dec 15, 2020 11:30 AM

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In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far

Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM