Netflix Executives: We are way behind Hotstar and YouTube in India

Netflix failed to meet subscriber and revenue expectations in the quarterly results announced on Monday

How to Wage a War on Fake News?

WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...

YouTube Leaderboard: The Best of May 2018

Here's a look at the best ads on YouTube during the month of May

Instagram's IGTV: Decoding the opportunity for brands and creators

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music

The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

Malayala Manorama launches new campaign featuring Dulquer Salman

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

Star Maa to launch two new shows on May 21

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

YouTube’s new feature to allow users monitor their viewing habits

The changes were announced recently during the I/O keynote and will take a few days to roll out to

Digital is an interesting place to market our content too: Devika Prabhu, Disney India

For the first time Disney India is using digital marketing as a tool to connect with its core TG

Top 10 ads that India watched in Q1 2018: YouTube Leaderboard

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent...

Google posts $31.15 bn revenues in Q1 2018

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

Probe on following accusation against YouTube illegally gathering kids data

A complaint was filed with the US Federal Trade Commission by 23 advocacy groups

Shooting at YouTube HQ: three wounded, female suspect dead

The shooter has been identified as 39-year-old Nasim Aghdam, believed to be a disgruntled user who accused YouTube of "discriminating and filtering he...

"Being a non-funded company has its own problems"

Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing compan...

YouTube does not take brand-trust for granted: Rajan Anandan,Google India MD

YouTube, one of the foremost platforms that attracts advertisers, has just completed 10 years in India

Guest Column: End of Facebook and Google duopoly even before it began? asks Rahul Vengalil

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of i...

We're building a real-time bidding platform for video in India: Nitin Gupta, Xapads

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand thei...

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