The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand

exchange4media Staff Mar 3, 2020 8:14 AM

The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame, will feature in a special Holi film produced by VMate

exchange4media Staff Feb 25, 2020 6:13 PM

Pepsi’s #SwagStepChallenge created a record of 51 billion hits on TikTok

exchange4media Staff Feb 24, 2020 11:29 AM

The actor has launched his own YouTube channel titled ‘Govinda No.1 and has already garnered attention for his first two songs ‘Chalna Romance Kare’ and ‘Tu Meri Dream Come True Hai’

exchange4media Staff Feb 14, 2020 5:31 PM

We asked experts on the likely implications of the recent moves by tech and social media companies towards providing users control of their digital footprint

Shikha Paliwal Feb 12, 2020 8:10 AM

YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports

exchange4media Staff Feb 4, 2020 12:50 PM

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

All creators will be required to designate content as ‘made for kids or not’ in YouTube Studio

exchange4media Staff Jan 7, 2020 6:00 PM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising

Leenet Satish Dec 27, 2019 8:55 AM

Specialist doctors will answer frequently asked questions on various healthcare concerns, in a series of one-minute videos, listed on DocsApp’s YouTube channel

exchange4media Staff Dec 19, 2019 12:55 PM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM

Lauren Gottlieb was welcomed with #DanceLikeLauren by Likee users. The hashtag garnered more than 80 million views

exchange4media Staff Dec 10, 2019 5:34 PM

While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain

exchange4media Staff Dec 7, 2019 8:07 AM

To ring in the celebration, Shemaroo Filmi Gaane has planned a marathon of live streaming Hindi film songs promoted across different platforms under #30MFilmiGaaneClub

exchange4media Staff Dec 3, 2019 4:26 PM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM